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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Active ageing: Our sector can do more for active ageing – it’s never been more important

With many older people in crisis due to the pandemic, ukactive’s head of health and wellbeing development, Kenny Butler, explains why the organisation is launching an active ageing consultation and how you can get involved

Published in Health Club Management 2020 issue 10

There’s never been a better time to recognise the incredible value of gyms and leisure centres in supporting the health and wellbeing of older adults and people with long-term health conditions.

These facilities provide services that are vital to achieving not only greater physical activity levels, but also improved social connections, generating significant health, economic and social value.

Sport England’s 2018/19 Active Lives Survey reported only 40 per cent of people aged over 75 were meeting the recommended chief medical officer guidelines of 150 minutes’ activity per week, meaning 60 per cent do not. This makes it even more important that the sector continually improves user experience, to ensure the right level of provision, choice and accessibility, with ability and age-appropriate offerings.

New initiative
ukactive has launched an Active Ageing Consultation with the aim of developing and highlighting existing industry-wide activity options according to the level of physical activity required, not just by age group.

Months of social distancing, and increased time spent being sedentary at home has had a deconditioning effect on many people – particularly on those in mid- and later-life, and those living with long-term health conditions.

Deconditioning is real. It can lead to loss of muscle mass, stiffening of joints, loss of bone density and decreases in aerobic fitness, meaning the impacts of COVID-19 will put many more people at risk of losing functional ability sooner than they otherwise would have.

Already, research carried out by Age UK has found many older people reporting they find it harder to get around and that they are less steady on their feet compared to before the pandemic.

During the pandemic, many people’s rehabilitation programmes have been disrupted because services were paused or due to the re-prioritising of caseloads. The pandemic has also clearly highlighted the importance of rehabilitation and the need for a strategic approach to cope with increased demand from people recovering from COVID-19, as well as those awaiting paused urgent and routine planned care who have further deteriorated in their health and function.

In addition, people who avoided accessing health services during the lockdown and are now at greater risk of ill-health or other conditions developing need these services, as do people dealing with the physical and mental health effects of lockdown.

Get involved
The fitness industry is well placed to help an ageing population with increasingly complex health challenges. Vital first steps include asset mapping and ensuring the primary care sector is aware of what’s on offer, so healthcare professionals can draw on these services.

The Active Ageing Consultation, led by the ukactive Research Institute, will help ukactive to develop best practice evidence for the sector, by understanding what’s currently working and what offers can be altered and improved. This involves understanding how current or future offers support activity levels, wellbeing and resilience and are ability-focused rather than just age-focused.

The success of our consultation will depend on the quality of submissions we receive, in the shape of case studies, from the sector, so please submit yours at the following link: www.HCMmag.com/activeageing

Kenny Butler is ukactive’s head of health and wellbeing development

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

Active ageing: Our sector can do more for active ageing – it’s never been more important

With many older people in crisis due to the pandemic, ukactive’s head of health and wellbeing development, Kenny Butler, explains why the organisation is launching an active ageing consultation and how you can get involved

Published in Health Club Management 2020 issue 10

There’s never been a better time to recognise the incredible value of gyms and leisure centres in supporting the health and wellbeing of older adults and people with long-term health conditions.

These facilities provide services that are vital to achieving not only greater physical activity levels, but also improved social connections, generating significant health, economic and social value.

Sport England’s 2018/19 Active Lives Survey reported only 40 per cent of people aged over 75 were meeting the recommended chief medical officer guidelines of 150 minutes’ activity per week, meaning 60 per cent do not. This makes it even more important that the sector continually improves user experience, to ensure the right level of provision, choice and accessibility, with ability and age-appropriate offerings.

New initiative
ukactive has launched an Active Ageing Consultation with the aim of developing and highlighting existing industry-wide activity options according to the level of physical activity required, not just by age group.

Months of social distancing, and increased time spent being sedentary at home has had a deconditioning effect on many people – particularly on those in mid- and later-life, and those living with long-term health conditions.

Deconditioning is real. It can lead to loss of muscle mass, stiffening of joints, loss of bone density and decreases in aerobic fitness, meaning the impacts of COVID-19 will put many more people at risk of losing functional ability sooner than they otherwise would have.

Already, research carried out by Age UK has found many older people reporting they find it harder to get around and that they are less steady on their feet compared to before the pandemic.

During the pandemic, many people’s rehabilitation programmes have been disrupted because services were paused or due to the re-prioritising of caseloads. The pandemic has also clearly highlighted the importance of rehabilitation and the need for a strategic approach to cope with increased demand from people recovering from COVID-19, as well as those awaiting paused urgent and routine planned care who have further deteriorated in their health and function.

In addition, people who avoided accessing health services during the lockdown and are now at greater risk of ill-health or other conditions developing need these services, as do people dealing with the physical and mental health effects of lockdown.

Get involved
The fitness industry is well placed to help an ageing population with increasingly complex health challenges. Vital first steps include asset mapping and ensuring the primary care sector is aware of what’s on offer, so healthcare professionals can draw on these services.

The Active Ageing Consultation, led by the ukactive Research Institute, will help ukactive to develop best practice evidence for the sector, by understanding what’s currently working and what offers can be altered and improved. This involves understanding how current or future offers support activity levels, wellbeing and resilience and are ability-focused rather than just age-focused.

The success of our consultation will depend on the quality of submissions we receive, in the shape of case studies, from the sector, so please submit yours at the following link: www.HCMmag.com/activeageing

Kenny Butler is ukactive’s head of health and wellbeing development

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

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Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
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Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

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Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

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We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features