fitness content news & features
A white paper on women’s fitness, commissioned by Total Fitness, is a call to action says its CEO, Sophie Lawler
HCM issue 3 2026
Active IQ is calling for greater accountability in online
fitness advice with the launch of a new trustmark
HCM issue 3 2026
CEO of Trouble Global and industry provocateur, Emma Barry, gives her annual review of the current – somewhat contradictory – trends and gives advice to operators about how to futureproof their businesses.
HCM Handbook 2025
Funxtion, the global provider of digital fitness experiences, will be joining forces with
EGYM at FIBO to showcase its new FX Pod, which has been designed for the delivery of
bespoke fitness content.
product innovation •
05 Apr 2025
New technology is supporting the development of ‘workout builders’, which use AI to design customised exercises to enhance member results
HCM issue 10 2024
David Langridge applauds YouTube for restricting access to toxic fitness content for teenagers. Eric Durak says operators must gear up to welcome GLP-1 users
HCM issue 9 2024
Peloton and Google have announced a partnership which will give Google Fitbit Premium
members access to a wide range of Peloton classes.
news •
14 Aug 2024
TikTok, has launched into the fitness market with a new hub called #TikTokFitness and a
supporting consumer marketing push.
news •
05 Jan 2024
Apple has teamed up with Anytime Fitness to offer levels of reciprocal access between
Apple
Fitness+ and Anytime Fitness health clubs as Apple seeks to add in-person workout
elements
to its digital package.
news •
02 Nov 2023
The share price of Peloton has jumped after it signed a deal to become the exclusive digital
fitness content provider for athletic apparel giant, Lululemon.
news •
28 Sep 2023
Fitness tech firm Fitscope has secured a deal with equipment manufacturer
Bodycraft to supply its on-demand workouts for Bodycraft's cardio equipment.
news •
11 May 2023
Funxtion has elevated the member experience at SportCity with a new omnichannel offering
HCM issue 10 2022
Funxtion, the leading B2B digital fitness content SaaS platform company, and CycleMasters,
the best in direct-to-consumer indoor virtual cycling experiences, are joining forces to
help gym operators elevate their member experience.
promotion •
27 Oct 2022
Lululemon has released a new digital service, Lululemon Studio, for which the prerequisite to
join is owning a Mirror fitness screen.
news •
17 Oct 2022
Xponential Fitness has entered a five-year licensing agreement with Princess
Cruises that gives
guests access to its boutique fitness classes and workout channel, XPlus. The
tie-up is
managed by OneSpaWorld and also launches Xponential’s first corporate
wellbeing offering,
which provides subscription platform XPass to 30,000 employees at a
discounted rate.
news •
07 Oct 2022
Active Nation has released a new app, Active Nation Anywhere, which offers over a thousand
on-demand workouts to users.
news •
07 Sep 2022
Funxtion technology is increasing group class attendance for Fitness First Germany
HCM issue 8 2022
We hear about Les Mills’ latest strategy to drive mass market penetration, from the people making it happen
HCM issue 8 2022
Digital fitness provider Funxtion has raised €5.8m (£5m, US$5.7) from Lexar Partners and
company shareholders. The capital will be used to develop its B2B SaaS platform, particularly
in the areas of data science and AI, as well as driving European and international expansion.
news •
05 Sep 2022
Pulse Fitness is supporting community activity with the Teme Leisure partnership
HCM issue 7 2022
In just over two years, the fitness industry has experienced major disruptions to gyms, a
boom in at-home fitness and the return of in-person workouts.
promotion •
18 Jul 2022
Jak Phillips shares highlights from the Les Mills 2021 Global Fitness Report which identifies seven key trends which will shape the way workouts develop going forward
HCM Handbook 2022
We talk to Rob Waldron and Eddie Swinnen about how APAC’s Fitness and Lifestyle Group is investing in tech innovation across the business
HCM issue 5 2022
Pulse Fitness and Bolsover District Council have been collaborating for many years to deliver dedicated community activity spaces
HCM issue 4 2022
The Grndhouse co-founder tells us how his brand plans to dominate the strength training space in the UK, and beyond
HCM issue 4 2022
HCM celebrated 300 issues last month. We share our postbag of verdicts from our readers
HCM issue 4 2022
Core Health & Fitness, has acquired Digital fitness content provider Wexer Holding, for an
undisclosed sum.
news •
25 Apr 2022
Creating an exciting, fully immersive digital ecosystem for members on the gym floor is all down to the latest tech. Top equipment suppliers show us how
HCM issue 2 2022
Digital fitness content provider, Wexer, has signed a deal to deliver its
workouts through OS Fitness,
the fitness platform operated by Australian telecommunications giant Optus.
news •
15 Dec 2021
Fitness First Germany has upgraded its
members’ gym floor training experience with the
rollout of Funxtion’s Multiscreen Virtual Player
HCM issue 11 2021
Fitbench creates modular training solutions designed to support efficient, high-quality workouts in a wide range ...
ABC Fitness is the #1 software provider for fitness businesses of any size, all around ...
22-23 Sep 2026
Four Seasons Hotel Bangkok at Chao Phraya River, Bangkok , Thailand



