Funxtion, the leading B2B digital fitness content SaaS platform company, and CycleMasters, the best in direct-to-consumer indoor virtual cycling experiences, are joining forces to help gym operators elevate their member experience.

“Funxtion shares our passion for continuous innovation,” said Laurens de Kock, co-founder and managing director of CycleMasters.

“We’ll work together to create solutions that will open up endless opportunities for our businesses and customers.”

The collaboration between the two Netherlands-based companies comes after Funxtion recently secured €5.8m (US$5.7m, £5m) in equity capital to accelerate the innovation of its platform and fuel rapid international expansion.

“CycleMasters shares our belief that the future of fitness is in the hyper-personalised omnichannel member journey. Together, we’ll strengthen and advance the development of our intelligent digital fitness content offering,” said Ernst de Neef, co-founder and CEO of Funxtion.

Funxtion will also offer CycleMasters content to their customers as an optional add-on via the Funxtion Platform.

"CycleMasters has a high customer lifetime value, and their virtual Scenic and Studio classes are very popular with consumers. Offering their content to our customers via our Platform will provide gym operators with even more engaging content they can leverage to attract and retain more gym members long-term," adds de Neef.

Visit Funxtion’s website here to learn more about its collaboration with CycleMasters.