Cloud-based software provider Booker has acquired Frederick, a marketing automation platform that offers a set of features for customer feedback, online reviews and referrals for spas and salons.

Fitness industry entrepreneur Tony De Leede has teamed up with virtual fitness provider Wexer to launch a new virtual programming service for health clubs.

After a trial at its Las Vegas property last month, luxury hotel brand Mandarin Oriental is launching a worldwide Digital Detox initiative at all of its spas, beginning 5 September.

Several British athletes will be able to scope out international venues ahead of major competitions using virtual reality headsets.

Wembley Stadium has launched what it calls “the world’s most technologically advanced stadium tour”, using beacon technology, 360 video and augmented reality to provide a mind-blowing interactive experience for visitors exploring the home of English football.

L'Oréal USA has launched "Beaumoji," a messaging keyboard designed to enhance and animate conversations around the world of beauty. The keyboard offers 130 playful and on-trend emojis created for beauty enthusiasts.

Having taken the US by storm since its launch last week, and with UK users also getting in on the act, Pokémon Go is being held up as an unlikely antidote to physical inactivity.

A new fitness app is aiming to harness the power of friendship to help people improve their fitness and lead more active lifestyles.

Taking part in pre-school activities such as swimming and dancing not only improves a child’s fitness levels, but also makes them happier, according to new research.

Les Mills is to embark on a new partnership with wearable tech giant Polar which aims to help fitness fans get the most from their favourite group exercise workouts.

As one of the fastest growing segments of the physical activity sector, virtual fitness is proving to be a particular hit with the female and millennial markets.

Former professional footballer and gym owner Jamie Cartwright has joined MyZone UK as customer experience manager to support the wearable tech company’s continued growth.

Pure Gym has announced its latest big brand partnership as the UK’s largest gym chain seeks to expand its presence in the growing wearable tech market.

Physician, author and wellness expert Deepak Chopra has launched a new wellbeing platform, Jiyo, which aims to “be a personal companion to enable personal transformation.”

David Lloyd Leisure (DLL) is working to ramp up its group exercise offering with the introduction of virtual fitness studios across nearly 60 of its 83 UK health clubs.

Netpulse has announced that it has raised US$13m (€11m, £9m) to develop new features and accelerate growth as it bids to dominate mobile technology in the fitness industry.

Budget giants Pure Gym and The Gym Group are leading the way in terms of brand engagement on social media, but a new report shows that there’s plenty of room for improvement across the fitness sector.

A new app has been launched that enables UK gym owners to trade-in their old fitness equipment within minutes via an online auction platform.

Wexer Virtual has teamed up with Connected Fitness Labs – a stand-alone subsidiary of Fitness First – to create a new app designed to expand a gym’s reach beyond its four walls and into the daily lives of its members.

PayAsUGym has today (17 May) launched a new business intelligence platform – dubbed the ‘Partner Portal’ – designed to help fitness operators maximise the potential of their offering.

Public Health England (PHE) has kicked off a two-day Health X Hackathon event in Manchester to seek innovative solutions to help children eat more healthily and be more active.

A serial entrepreneur with experience of working in Silicon Valley has turned his attention to boosting youth activity through an innovative new booking platform designed to get young people moving.

As Strava today (10 May) kicks off its first ever Global Bike to Work Day, the cycling app has revealed that more than 70 cities and regions around the world are harnessing its data to inform transport policy.

The global fitness market is primed for explosive growth over the next decade, as accelerated digitalisation and a convergence of big brands into the sector will spawn a billion global fitness users.