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Cloud-based software provider Booker has acquired Frederick, a marketing automation platform that offers a set of features for customer feedback, online reviews and referrals for spas and salons.
Fitness industry entrepreneur Tony De Leede has teamed up with virtual fitness provider Wexer to launch a new virtual programming service for health clubs.
After a trial at its Las Vegas property last month, luxury hotel brand Mandarin Oriental is launching a worldwide Digital Detox initiative at all of its spas, beginning 5 September.
Several British athletes will be able to scope out international venues ahead of major competitions using virtual reality headsets.
Wembley Stadium has launched what it calls “the world’s most technologically advanced stadium tour”, using beacon technology, 360 video and augmented reality to provide a mind-blowing interactive experience for visitors exploring the home of English football.
L'Oréal USA has launched "Beaumoji," a messaging keyboard designed to enhance and animate conversations around the world of beauty. The keyboard offers 130 playful and on-trend emojis created for beauty enthusiasts.
Having taken the US by storm since its launch last week, and with UK users also getting in on the act, Pokémon Go is being held up as an unlikely antidote to physical inactivity.
A new fitness app is aiming to harness the power of friendship to help people improve their fitness and lead more active lifestyles.
Taking part in pre-school activities such as swimming and dancing not only improves a child’s fitness levels, but also makes them happier, according to new research.
Les Mills is to embark on a new partnership with wearable tech giant Polar which aims to help fitness fans get the most from their favourite group exercise workouts.
As one of the fastest growing segments of the physical activity sector, virtual fitness is proving to be a particular hit with the female and millennial markets.
Former professional footballer and gym owner Jamie Cartwright has joined MyZone UK as customer experience manager to support the wearable tech company’s continued growth.
Pure Gym has announced its latest big brand partnership as the UK’s largest gym chain seeks to expand its presence in the growing wearable tech market.
Physician, author and wellness expert Deepak Chopra has launched a new wellbeing platform, Jiyo, which aims to “be a personal companion to enable personal transformation.”
David Lloyd Leisure (DLL) is working to ramp up its group exercise offering with the introduction of virtual fitness studios across nearly 60 of its 83 UK health clubs.
Netpulse has announced that it has raised US$13m (€11m, £9m) to develop new features and accelerate growth as it bids to dominate mobile technology in the fitness industry.
Budget giants Pure Gym and The Gym Group are leading the way in terms of brand engagement on social media, but a new report shows that there’s plenty of room for improvement across the fitness sector.
A new app has been launched that enables UK gym owners to trade-in their old fitness equipment within minutes via an online auction platform.
Wexer Virtual has teamed up with Connected Fitness Labs – a stand-alone subsidiary of Fitness First – to create a new app designed to expand a gym’s reach beyond its four walls and into the daily lives of its members.
PayAsUGym has today (17 May) launched a new business intelligence platform – dubbed the ‘Partner Portal’ – designed to help fitness operators maximise the potential of their offering.
Public Health England (PHE) has kicked off a two-day Health X Hackathon event in Manchester to seek innovative solutions to help children eat more healthily and be more active.
A serial entrepreneur with experience of working in Silicon Valley has turned his attention to boosting youth activity through an innovative new booking platform designed to get young people moving.
As Strava today (10 May) kicks off its first ever Global Bike to Work Day, the cycling app has revealed that more than 70 cities and regions around the world are harnessing its data to inform transport policy.
The global fitness market is primed for explosive growth over the next decade, as accelerated digitalisation and a convergence of big brands into the sector will spawn a billion global fitness users.
Featured supplier: Storytelling - the future of fitness content
Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra- engaging experiences that boost retention.
Featured supplier: Precor launches member-focused Preva Mobile app
Precor has launched a mobile app to accompany its popular networked fitness solution, Preva, which has so far recorded almost a billion workouts in more than 11,000 facilities worldwide.
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Spa software
ResortSuite: Spa software
Lockers/interior design
Fitlockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
Precor: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Featured supplier: Storytelling - the future of fitness content
Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra- engaging experiences that boost retention.
Featured supplier: Precor launches member-focused Preva Mobile app
Precor has launched a mobile app to accompany its popular networked fitness solution, Preva, which has so far recorded almost a billion workouts in more than 11,000 facilities worldwide.
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
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Spa software
ResortSuite: Spa software
Lockers/interior design
Fitlockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
Precor: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring

latest news

Cloud-based software provider Booker has acquired Frederick, a marketing automation platform that offers a set of features for customer feedback, online reviews and referrals for spas and salons.
Fitness industry entrepreneur Tony De Leede has teamed up with virtual fitness provider Wexer to launch a new virtual programming service for health clubs.
After a trial at its Las Vegas property last month, luxury hotel brand Mandarin Oriental is launching a worldwide Digital Detox initiative at all of its spas, beginning 5 September.
Several British athletes will be able to scope out international venues ahead of major competitions using virtual reality headsets.
Wembley Stadium has launched what it calls “the world’s most technologically advanced stadium tour”, using beacon technology, 360 video and augmented reality to provide a mind-blowing interactive experience for visitors exploring the home of English football.
L'Oréal USA has launched "Beaumoji," a messaging keyboard designed to enhance and animate conversations around the world of beauty. The keyboard offers 130 playful and on-trend emojis created for beauty enthusiasts.
Having taken the US by storm since its launch last week, and with UK users also getting in on the act, Pokémon Go is being held up as an unlikely antidote to physical inactivity.
A new fitness app is aiming to harness the power of friendship to help people improve their fitness and lead more active lifestyles.
Taking part in pre-school activities such as swimming and dancing not only improves a child’s fitness levels, but also makes them happier, according to new research.
Les Mills is to embark on a new partnership with wearable tech giant Polar which aims to help fitness fans get the most from their favourite group exercise workouts.
As one of the fastest growing segments of the physical activity sector, virtual fitness is proving to be a particular hit with the female and millennial markets.
Former professional footballer and gym owner Jamie Cartwright has joined MyZone UK as customer experience manager to support the wearable tech company’s continued growth.
Pure Gym has announced its latest big brand partnership as the UK’s largest gym chain seeks to expand its presence in the growing wearable tech market.
Physician, author and wellness expert Deepak Chopra has launched a new wellbeing platform, Jiyo, which aims to “be a personal companion to enable personal transformation.”
David Lloyd Leisure (DLL) is working to ramp up its group exercise offering with the introduction of virtual fitness studios across nearly 60 of its 83 UK health clubs.
Netpulse has announced that it has raised US$13m (€11m, £9m) to develop new features and accelerate growth as it bids to dominate mobile technology in the fitness industry.
Budget giants Pure Gym and The Gym Group are leading the way in terms of brand engagement on social media, but a new report shows that there’s plenty of room for improvement across the fitness sector.
A new app has been launched that enables UK gym owners to trade-in their old fitness equipment within minutes via an online auction platform.
Wexer Virtual has teamed up with Connected Fitness Labs – a stand-alone subsidiary of Fitness First – to create a new app designed to expand a gym’s reach beyond its four walls and into the daily lives of its members.
PayAsUGym has today (17 May) launched a new business intelligence platform – dubbed the ‘Partner Portal’ – designed to help fitness operators maximise the potential of their offering.
Public Health England (PHE) has kicked off a two-day Health X Hackathon event in Manchester to seek innovative solutions to help children eat more healthily and be more active.
A serial entrepreneur with experience of working in Silicon Valley has turned his attention to boosting youth activity through an innovative new booking platform designed to get young people moving.
As Strava today (10 May) kicks off its first ever Global Bike to Work Day, the cycling app has revealed that more than 70 cities and regions around the world are harnessing its data to inform transport policy.
The global fitness market is primed for explosive growth over the next decade, as accelerated digitalisation and a convergence of big brands into the sector will spawn a billion global fitness users.

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Preston Lewis, Black Box VR

Game designers have figured out how to keep people unhealthily addicted to games. If only you could be the hero in a game that levelled up your life
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Blurring the lines

Les Mills has launched a suite of digital solutions to help gyms future-proof by expanding their reach in the booming online fitness space, while complementing their live offerings. Steph Eaves talks to Les Mills International’s CMO Anna Henwood to find out more

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Bob Lawson explains how digital fitness platforms and apps can maximise retention and prevent churn
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Devi Mahadevia

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With Facebook paid online events, publishers can charge viewers to attend a video livestream on their Facebook pages or a third party video service
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Three digital fitness platforms tell Fit Tech how they work to achieve higher levels of customer retention

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Fit tech is a growing, competitive sector. Executive search firm, Stronger Talent, recently analysed the backgrounds of more than 300 fit tech executives to provide insights into recruiting strategies, as Pete Leibman explains

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Big (fit) tech

We’re entering the age of the wellness mega-corp, with the ultimate goal for investors being to dominate health and wellness markets in every channel. Prepare to expect the unexpected in this convergence of health, fitness and wellness
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Andy Etches

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Rezzil was able to have an injured player learning his new manager's philosophy, positioning and playing style – all from a seated position
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Kevin Dawidowicz

President, CoachMePlus
Fitness apps are designed to train clients, without a trainer on the other side. We give coaches a tool for connection
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HID Global
HID Global