GET FIT TECH
Sign up for the FREE digital edition of Fit Tech magazine and also get the Fit Tech ezine and breaking news email alerts.
Not right now, thanksclose this window
Les Mills International | Fit Tech promotion
Les Mills International | Fit Tech promotion
Les Mills International | Fit Tech promotion
FIT TECH News

Nautilus acquires Swiss motion tech specialist VAY

By

Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology.

Based in Switzerland, VAY’s proprietary technology enables computers to understand human motion using cameras.

With its mission to "democratise professional human motion analysis", VAY uses computer vision and AI technology solutions and has developed human motion analysis software using any normal (RGB) camera from a device – such as a laptop, smartphone, or tablet.

The technology allows clients in fitness and health to understand and analyse human movement, providing personalised feedback on repetitions and form in real-time.

Nautilus plans to utilise the tech on its existing JRNY digital platform and enable real-time data analysis during workouts.

According to CEO, Jim Barr, the company will integrate VAY's capabilities into its JRNY platform to further develop "highly personalised one-on-one workout experiences".

“We identified a need in the market for highly accurate form tracking and coaching," Barr said.

"We believe that incorporating VAY’s technology into JRNY is the fastest way to accelerate our technical roadmap to deliver superior connected fitness experiences for our members and enhance the platform’s progress as a highly personalised one-on-one digital fitness coach.

"This acquisition directly supports our aim to continue evolving into a more digital company and helps us advance our software development capabilities.

“We also believe that this partnership will fundamentally change at-home fitness by helping customers reach their goals in a more personalised and scientific way.”

Nautilus launched the JRNY in 2019. The acquisition of VAY is part of the Nautilus' North Star: Journey to 2026 strategy, which was unveiled in March 2021 at Nautilus’ Investor Day.

The goal of the strategy is to unlock sustainable growth and to digitally transform the company, including scaling its JRNY digital fitness platform.

Nautilus expects the digital subscription business to represent approximately 20 per cent of total revenue and is targeting to have 2 million JRNY members by FYE 2026.

It currently estimates that 25 per cent of former gym-goers do not plan on returning to the gym and the emerging work-from-anywhere model will continue to thrive.

Nautilus' family of equipment brands also includes Schwinn and Bowflex.

More fit tech news
Peloton is set to axe around 800 jobs, increase the price of its equipment and close some of its retail ...
At-home rower maker Hydrow is one of the latest connected-fitness companies to announce staff cuts. The tech company which won ...
Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a personal training app which utilises ...
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona. Delivering small group workouts using ...
A solution dubbed the 'world’s highest quality motion capture system' could help sports scientists, personal trainers and other professionals working ...
Global gym software company ABC Fitness Solutions has entered an agreement to acquire boutique fitness management platform Glofox. The merger ...
Younger men at independent gyms are more likely than any other consumer group to accept increases in their membership fees, ...
More HCM news
Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September 2022. He will succeed Josh ...
Nowatch, a new contender in the expanding biometric fitness tracker market has developed a wearable device, in partnership with Philips, ...
Fibr, a new social platform connecting fitness professionals with each other and potential employers has launched. Created by a team ...
Amazon has acquired primary healthcare organisation One Medical in a US$3.9bn deal that will see it moving further into the ...
PROMOTION
EGYM has been pioneering the connected gym floor for more than a decade, partnering with operators and other third-party integrations, ...
Scandinavian fitness chain SATS has reported Q2 results showing a 53 per cent increase in revenue to NOK 1,022m (£85,591,015). ...
Strava and Oura have teamed up to provide users with a more integrated service between the two systems. Oura members ...
Tonal, the at-home strength-training startup backed by Amazon and athletes such as Serena Williams, Maria Sharapova and Mike Tyson, has ...
Peloton has announced that it will exit all owned manufacturing operations, cease making its own products and instead expand its ...
Mindbody and Class Pass have released their 2022 Mid-Year Wellness Trends Report which reveals their predictions following two years of ...
Speedflex has introduced at-home workout machine Speedflex Blade. The product was launched with the support of former footballers Alan Shearer ...
Brawn has launched InGym, a connected strength-training visual display solution for the free weights lifting community. The technology was recently ...
More fit tech news
EGYM has been pioneering the connected gym floor for more than a decade, partnering with operators and other third-party integrations, to create a free-flowing training environment that places the member at the very centre of the experience.
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Technogym Biocircuit
Technogym
Losing weight, building strength, ageing in good health: whatever takes you to the fitness club, it needs to be addressed specifically. One size doesn’t simply fit all. Up until today. Read more
Virtuagym is a global provider of health and fitness technology for coaching, engagement and management ...
Panatta is an historical fitness brand displaying one of the widest range of products in ...
Lockers/interior design
Salt therapy products
On demand
trade associations
Flooring
25-26 Sep 2022
Bespoke, San Francisco, United States
EGYM has been pioneering the connected gym floor for more than a decade, partnering with operators and other third-party integrations, to create a free-flowing training environment that places the member at the very centre of the experience.
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Virtuagym is a global provider of health and fitness technology for coaching, engagement and management ...
Panatta is an historical fitness brand displaying one of the widest range of products in ...
Technogym Biocircuit
Technogym
Losing weight, building strength, ageing in good health: whatever takes you to the fitness club, it needs to be addressed specifically. One size doesn’t simply fit all. Up until today. Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
Sign up
Lockers/interior design
Salt therapy products
On demand
trade associations
Flooring
25-26 Sep 2022
Bespoke, San Francisco, United States

features

Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Interview

Kilian Saekel

By putting focus on tapping different lights and sounds while doing gruelling planks, you stop focusing on the pain
App analysis

Digital community

Matt Stebbings of SLT Group talks about the creation of their Community Portal, a new platform that aims to help anyone to get active, whether that’s inside or outside of SLT’s facilities
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Supplier showcase

Funxtion: A vital connection

NonStop Gym, Switzerland’s no frills gym chain, has appointed FunXtion to create its member training app
Research

Monitoring mental health

New technology uses advanced machine learning to monitor patients’ mental health between visits to their medical providers
Augmented Reality

Refining augmented reality

London boutique The Refinery has created an avatar-led digital fitness offering called ALFI, which utilises augmented reality (AR) to demonstrate movements. Zoe Bertali, one of the co-founders of the gym, tells us more
Interview

Put on your red light

Red light therapy promises a variety of benefits, including better recovery, skin rejuvenation and increased energy, but is it all too good to be true? Fit Tech spoke to Bryan Gohl and James Strong of Red Light Rising, and Wes Pfiffner of Joovv to find out more
In conversation

Jessica Ennis-Hill: founder of Jennis

Jessica Ennis-Hill is on a mission to close the gender data gap in health research. Her app, Jennis CycleMapping, is designed to help women understand their cycles and how to train during each different phase. Steph Eaves speaks to Ennis-Hill to find out exactly how it works
Usability

How usable is your product?

Your fit tech product might be a game changer, solving problems or creating new possibilities for clients, but none of this will matter if it’s not easy and enjoyable to use. Industrial designer Nick Chubb explains why usability is key, and the factors to consider when designing your new product
More features
FIT TECH News

Nautilus acquires Swiss motion tech specialist VAY

By

Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology.

Based in Switzerland, VAY’s proprietary technology enables computers to understand human motion using cameras.

With its mission to "democratise professional human motion analysis", VAY uses computer vision and AI technology solutions and has developed human motion analysis software using any normal (RGB) camera from a device – such as a laptop, smartphone, or tablet.

The technology allows clients in fitness and health to understand and analyse human movement, providing personalised feedback on repetitions and form in real-time.

Nautilus plans to utilise the tech on its existing JRNY digital platform and enable real-time data analysis during workouts.

According to CEO, Jim Barr, the company will integrate VAY's capabilities into its JRNY platform to further develop "highly personalised one-on-one workout experiences".

“We identified a need in the market for highly accurate form tracking and coaching," Barr said.

"We believe that incorporating VAY’s technology into JRNY is the fastest way to accelerate our technical roadmap to deliver superior connected fitness experiences for our members and enhance the platform’s progress as a highly personalised one-on-one digital fitness coach.

"This acquisition directly supports our aim to continue evolving into a more digital company and helps us advance our software development capabilities.

“We also believe that this partnership will fundamentally change at-home fitness by helping customers reach their goals in a more personalised and scientific way.”

Nautilus launched the JRNY in 2019. The acquisition of VAY is part of the Nautilus' North Star: Journey to 2026 strategy, which was unveiled in March 2021 at Nautilus’ Investor Day.

The goal of the strategy is to unlock sustainable growth and to digitally transform the company, including scaling its JRNY digital fitness platform.

Nautilus expects the digital subscription business to represent approximately 20 per cent of total revenue and is targeting to have 2 million JRNY members by FYE 2026.

It currently estimates that 25 per cent of former gym-goers do not plan on returning to the gym and the emerging work-from-anywhere model will continue to thrive.

Nautilus' family of equipment brands also includes Schwinn and Bowflex.

More fit tech news
Peloton is set to axe around 800 jobs, increase the price of its equipment and close some of its retail ...
At-home rower maker Hydrow is one of the latest connected-fitness companies to announce staff cuts. The tech company which won ...
Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a personal training app which utilises ...
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona. Delivering small group workouts using ...
A solution dubbed the 'world’s highest quality motion capture system' could help sports scientists, personal trainers and other professionals working ...
Global gym software company ABC Fitness Solutions has entered an agreement to acquire boutique fitness management platform Glofox. The merger ...
Younger men at independent gyms are more likely than any other consumer group to accept increases in their membership fees, ...
More HCM news
Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September 2022. He will succeed Josh ...
Nowatch, a new contender in the expanding biometric fitness tracker market has developed a wearable device, in partnership with Philips, ...
Fibr, a new social platform connecting fitness professionals with each other and potential employers has launched. Created by a team ...
Amazon has acquired primary healthcare organisation One Medical in a US$3.9bn deal that will see it moving further into the ...
PROMOTION
EGYM has been pioneering the connected gym floor for more than a decade, partnering with operators and other third-party integrations, ...
Scandinavian fitness chain SATS has reported Q2 results showing a 53 per cent increase in revenue to NOK 1,022m (£85,591,015). ...
Strava and Oura have teamed up to provide users with a more integrated service between the two systems. Oura members ...
Tonal, the at-home strength-training startup backed by Amazon and athletes such as Serena Williams, Maria Sharapova and Mike Tyson, has ...
Peloton has announced that it will exit all owned manufacturing operations, cease making its own products and instead expand its ...
Mindbody and Class Pass have released their 2022 Mid-Year Wellness Trends Report which reveals their predictions following two years of ...
Speedflex has introduced at-home workout machine Speedflex Blade. The product was launched with the support of former footballers Alan Shearer ...
Brawn has launched InGym, a connected strength-training visual display solution for the free weights lifting community. The technology was recently ...
More fit tech news