GET FIT TECH
Sign up for the FREE digital edition of Fit Tech magazine and also get the Fit Tech ezine and breaking news email alerts.
Not right now, thanksclose this window
Technogym
Technogym
Technogym
FIT TECH News

Arena gets US$5.2m seed financing to enter connected strength training market

By
Fitness startup Arena Innovation has secured US$5.2m worth of seed funding
The company is looking to launch its robotically-assisted resistance training product to the market
The digital platform weighs around 60 pounds (27kg) and is capable of generating more than 200 (91kg) pounds of resistance
Users can control the resistance and can follow workout classes via the Arena smartphone app

Fitness startup Arena Innovation has secured US$5.2m worth of seed funding, as it looks to launch its robotically-assisted resistance training product to the market.

Investors include Wellness Holding, the investment office of the founders of Technogym, Courtside Ventures and Powerhouse Capital.

Angel investors also included Equinox Group co-founder, Lavinia Errico, Anthony and Joe Vennare of Fitt Insider, New York Jets wide receiver Braxton Berrios, and Russ Angold, co-founder and former CTO of Ekso Bionics.

Founded in 2020, Arena offers a portable, robotic fitness platform developed by specialists in hardware automation and exercise.

With the aim of revolutionising strength training, the platform weighs around 60 pounds (27kg) and is capable of generating more than 200 (91kg) pounds of resistance.

Users can control the resistance and follow workout classes via the Arena smartphone app, which features hundreds of exercise movements.

Arena co-founder and CEO, Dr Krisna Bhargava, said: "The team couldn't be more excited to have the backing of an incredible group of investors as we fulfill our mission to democratise strength training.

"As we accelerate the release of our product, we'll leverage world-class engineering and fitness capabilities to reinvent the gym," Bhargava added.

Ian Doody, co-founder and MD at Powerhouse Capital, added: "We believe the future of fitness for consumers is a hybrid solution that engages them both at home and in the gym.

"Arena's combination of accessible hardware with inspirational digital training content is a perfect fit.

"Arena represents a unique combination in today's connected fitness market, with the opportunity to engage users through their personalised fitness and wellness journey in multiple environments."

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More fit tech news
EGYM has completed a US$41m Series E financing round led by Mayfair Equity Partners, a leading tech and consumer growth ...
In a major move against the gym market, Apple has revealed a number of upgrades to its Fitness+ platform, coinciding ...
Physical activity professionals in England will soon be able to access free, one-to-one learning with Google to get their digital ...
Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology. Based in Switzerland, VAY’s proprietary ...
Hyperice is using its recent acquisition of mental wellness company Core to create a new brand identity that will position ...
Les Mills' popular portfolio of workouts will be made available on the Fitbit Premium platform, following the signing of a ...
iFIT Health & Fitness has confirmed plans to go public and list the business on the Nasdaq. The connected fitness ...
Whoop has raised US$200m in a Series F funding round, resulting in the tech start-up being valued at US$3.6bn. The ...
Intelivideo has signed a partnership deal with software specialist ABC Fitness Solutions, which will expand the reach of Intelivideo's digital ...
Shares in Peloton have fallen after the company revealed fourth-quarter losses. It also said that tactical changes to the business ...
Wellness specialist Delos has launched a new mindfulness app which utilises the innate human instinct to connect with nature and ...
EXCLUSIVE Fitness marketplace Hussle has signed a partnership deal with McDonald's, which will see it offer a fitness-based prize as ...
Sport and fitness tech firm, BlazePod, is expanding its US operations with the opening of its first US office in ...
Boutique chain Barry's has entered the digital fitness market with Barry's X, offering community-driven workouts. Barry's X features both live ...
In what is believed to be the first-of-its-kind deal in the fitness industry, boutique chain TRIB3 has sold a franchise ...
myFitApp has launched a new chat function to its streamed fitness content, making it easier to create workout communities online. ...
Garmin has recorded quarterly revenues of more than US$1bn for the first time – helped by a 40 per cent ...
TRX has launched a redeveloped version of its TRX Core digital platform, designed to help fitness professionals and personal trainers ...
More fit tech news
Featured supplier: Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.
Featured supplier: Life Fitness introduces Integrity SL, the next generation LED console
Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the Integrity Series cardio portfolio.
The New Fitness Experience: Mindbody
Mindbody, Inc
More than ever, your clients are looking for freedom and flexibility in their fitness classes Read more
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Company profile: Mediana Co., Ltd.
Mediana specialises in the manufacture of medical and health care devices, such as body composition ...
Spa software
ResortSuite: Spa software
Salt therapy products
Saltability: Salt therapy products
Lockers/interior design
Fitlockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
Precor: Fitness equipment
Featured supplier: Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.
Featured supplier: Life Fitness introduces Integrity SL, the next generation LED console
Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the Integrity Series cardio portfolio.
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Company profile: Mediana Co., Ltd.
Mediana specialises in the manufacture of medical and health care devices, such as body composition ...
The New Fitness Experience: Mindbody
Mindbody, Inc
More than ever, your clients are looking for freedom and flexibility in their fitness classes Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
Sign up
Spa software
ResortSuite: Spa software
Salt therapy products
Saltability: Salt therapy products
Lockers/interior design
Fitlockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
Precor: Fitness equipment

features

interview

Kilian Saekel

By putting focus on tapping different lights and sounds while doing gruelling planks, you stop focusing on the pain

Digital community

Matt Stebbings of SLT Group talks about the creation of their Community Portal, a new platform that aims to help anyone to get active, whether that’s inside or outside of SLT’s facilities
people

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
people

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more

Funxtion: A vital connection

NonStop Gym, Switzerland’s no frills gym chain, has appointed FunXtion to create its member training app
interview

Mathieu Letombe

The new feature ‘Vascular Age’ was developed by cardiologists to provide an easy-to-understand assessment of arterial health – just by stepping on the scale
people

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action

Adrian Hon

Zombies, Run! is one of the most enduring fitness apps, with half a million users getting active while engaging in ‘missions’ against the zombie apocalypse. Its co-creator spoke to Steph Eaves about the power of story

How usable is your product?

Your fit tech product might be a game changer, solving problems or creating new possibilities for clients, but none of this will matter if it’s not easy and enjoyable to use. Industrial designer Nick Chubb explains why usability is key, and the factors to consider when designing your new product

Monitoring mental health

New technology uses advanced machine learning to monitor patients’ mental health between visits to their medical providers

Put on your red light

Red light therapy promises a variety of benefits, including better recovery, skin rejuvenation and increased energy, but is it all too good to be true? Fit Tech spoke to Bryan Gohl and James Strong of Red Light Rising, and Wes Pfiffner of Joovv to find out more

Jessica Ennis-Hill: founder of Jennis

Jessica Ennis-Hill is on a mission to close the gender data gap in health research. Her app, Jennis CycleMapping, is designed to help women understand their cycles and how to train during each different phase. Steph Eaves speaks to Ennis-Hill to find out exactly how it works
More features
FIT TECH News

Arena gets US$5.2m seed financing to enter connected strength training market

By
Fitness startup Arena Innovation has secured US$5.2m worth of seed funding
The company is looking to launch its robotically-assisted resistance training product to the market
The digital platform weighs around 60 pounds (27kg) and is capable of generating more than 200 (91kg) pounds of resistance
Users can control the resistance and can follow workout classes via the Arena smartphone app

Fitness startup Arena Innovation has secured US$5.2m worth of seed funding, as it looks to launch its robotically-assisted resistance training product to the market.

Investors include Wellness Holding, the investment office of the founders of Technogym, Courtside Ventures and Powerhouse Capital.

Angel investors also included Equinox Group co-founder, Lavinia Errico, Anthony and Joe Vennare of Fitt Insider, New York Jets wide receiver Braxton Berrios, and Russ Angold, co-founder and former CTO of Ekso Bionics.

Founded in 2020, Arena offers a portable, robotic fitness platform developed by specialists in hardware automation and exercise.

With the aim of revolutionising strength training, the platform weighs around 60 pounds (27kg) and is capable of generating more than 200 (91kg) pounds of resistance.

Users can control the resistance and follow workout classes via the Arena smartphone app, which features hundreds of exercise movements.

Arena co-founder and CEO, Dr Krisna Bhargava, said: "The team couldn't be more excited to have the backing of an incredible group of investors as we fulfill our mission to democratise strength training.

"As we accelerate the release of our product, we'll leverage world-class engineering and fitness capabilities to reinvent the gym," Bhargava added.

Ian Doody, co-founder and MD at Powerhouse Capital, added: "We believe the future of fitness for consumers is a hybrid solution that engages them both at home and in the gym.

"Arena's combination of accessible hardware with inspirational digital training content is a perfect fit.

"Arena represents a unique combination in today's connected fitness market, with the opportunity to engage users through their personalised fitness and wellness journey in multiple environments."

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More fit tech news
EGYM has completed a US$41m Series E financing round led by Mayfair Equity Partners, a leading tech and consumer growth ...
In a major move against the gym market, Apple has revealed a number of upgrades to its Fitness+ platform, coinciding ...
Physical activity professionals in England will soon be able to access free, one-to-one learning with Google to get their digital ...
Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology. Based in Switzerland, VAY’s proprietary ...
Hyperice is using its recent acquisition of mental wellness company Core to create a new brand identity that will position ...
Les Mills' popular portfolio of workouts will be made available on the Fitbit Premium platform, following the signing of a ...
iFIT Health & Fitness has confirmed plans to go public and list the business on the Nasdaq. The connected fitness ...
Whoop has raised US$200m in a Series F funding round, resulting in the tech start-up being valued at US$3.6bn. The ...
Intelivideo has signed a partnership deal with software specialist ABC Fitness Solutions, which will expand the reach of Intelivideo's digital ...
Shares in Peloton have fallen after the company revealed fourth-quarter losses. It also said that tactical changes to the business ...
Wellness specialist Delos has launched a new mindfulness app which utilises the innate human instinct to connect with nature and ...
EXCLUSIVE Fitness marketplace Hussle has signed a partnership deal with McDonald's, which will see it offer a fitness-based prize as ...
Sport and fitness tech firm, BlazePod, is expanding its US operations with the opening of its first US office in ...
Boutique chain Barry's has entered the digital fitness market with Barry's X, offering community-driven workouts. Barry's X features both live ...
In what is believed to be the first-of-its-kind deal in the fitness industry, boutique chain TRIB3 has sold a franchise ...
myFitApp has launched a new chat function to its streamed fitness content, making it easier to create workout communities online. ...
Garmin has recorded quarterly revenues of more than US$1bn for the first time – helped by a 40 per cent ...
TRX has launched a redeveloped version of its TRX Core digital platform, designed to help fitness professionals and personal trainers ...
More fit tech news
Technogym
Technogym