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FIT TECH News

Arena gets US$5.2m seed financing to enter connected strength training market

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Fitness startup Arena Innovation has secured US$5.2m worth of seed funding
The company is looking to launch its robotically-assisted resistance training product to the market
The digital platform weighs around 60 pounds (27kg) and is capable of generating more than 200 (91kg) pounds of resistance
Users can control the resistance and can follow workout classes via the Arena smartphone app

Fitness startup Arena Innovation has secured US$5.2m worth of seed funding, as it looks to launch its robotically-assisted resistance training product to the market.

Investors include Wellness Holding, the investment office of the founders of Technogym, Courtside Ventures and Powerhouse Capital.

Angel investors also included Equinox Group co-founder, Lavinia Errico, Anthony and Joe Vennare of Fitt Insider, New York Jets wide receiver Braxton Berrios, and Russ Angold, co-founder and former CTO of Ekso Bionics.

Founded in 2020, Arena offers a portable, robotic fitness platform developed by specialists in hardware automation and exercise.

With the aim of revolutionising strength training, the platform weighs around 60 pounds (27kg) and is capable of generating more than 200 (91kg) pounds of resistance.

Users can control the resistance and follow workout classes via the Arena smartphone app, which features hundreds of exercise movements.

Arena co-founder and CEO, Dr Krisna Bhargava, said: "The team couldn't be more excited to have the backing of an incredible group of investors as we fulfill our mission to democratise strength training.

"As we accelerate the release of our product, we'll leverage world-class engineering and fitness capabilities to reinvent the gym," Bhargava added.

Ian Doody, co-founder and MD at Powerhouse Capital, added: "We believe the future of fitness for consumers is a hybrid solution that engages them both at home and in the gym.

"Arena's combination of accessible hardware with inspirational digital training content is a perfect fit.

"Arena represents a unique combination in today's connected fitness market, with the opportunity to engage users through their personalised fitness and wellness journey in multiple environments."

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Arena gets US$5.2m seed financing to enter connected strength training market

By
Fitness startup Arena Innovation has secured US$5.2m worth of seed funding
The company is looking to launch its robotically-assisted resistance training product to the market
The digital platform weighs around 60 pounds (27kg) and is capable of generating more than 200 (91kg) pounds of resistance
Users can control the resistance and can follow workout classes via the Arena smartphone app

Fitness startup Arena Innovation has secured US$5.2m worth of seed funding, as it looks to launch its robotically-assisted resistance training product to the market.

Investors include Wellness Holding, the investment office of the founders of Technogym, Courtside Ventures and Powerhouse Capital.

Angel investors also included Equinox Group co-founder, Lavinia Errico, Anthony and Joe Vennare of Fitt Insider, New York Jets wide receiver Braxton Berrios, and Russ Angold, co-founder and former CTO of Ekso Bionics.

Founded in 2020, Arena offers a portable, robotic fitness platform developed by specialists in hardware automation and exercise.

With the aim of revolutionising strength training, the platform weighs around 60 pounds (27kg) and is capable of generating more than 200 (91kg) pounds of resistance.

Users can control the resistance and follow workout classes via the Arena smartphone app, which features hundreds of exercise movements.

Arena co-founder and CEO, Dr Krisna Bhargava, said: "The team couldn't be more excited to have the backing of an incredible group of investors as we fulfill our mission to democratise strength training.

"As we accelerate the release of our product, we'll leverage world-class engineering and fitness capabilities to reinvent the gym," Bhargava added.

Ian Doody, co-founder and MD at Powerhouse Capital, added: "We believe the future of fitness for consumers is a hybrid solution that engages them both at home and in the gym.

"Arena's combination of accessible hardware with inspirational digital training content is a perfect fit.

"Arena represents a unique combination in today's connected fitness market, with the opportunity to engage users through their personalised fitness and wellness journey in multiple environments."

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More fit tech news
EGYM has completed a US$41m Series E financing round led by Mayfair Equity Partners, a leading tech and consumer growth ...
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Hyperice is using its recent acquisition of mental wellness company Core to create a new brand identity that will position ...
Les Mills' popular portfolio of workouts will be made available on the Fitbit Premium platform, following the signing of a ...
iFIT Health & Fitness has confirmed plans to go public and list the business on the Nasdaq. The connected fitness ...
Whoop has raised US$200m in a Series F funding round, resulting in the tech start-up being valued at US$3.6bn. The ...
Intelivideo has signed a partnership deal with software specialist ABC Fitness Solutions, which will expand the reach of Intelivideo's digital ...
Shares in Peloton have fallen after the company revealed fourth-quarter losses. It also said that tactical changes to the business ...
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