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If the fitness industry grew its membership base from 1 per cent to 15 per cent of members aged over 65, it would double the size and value of the industry. David Minton presents the business case for targeting mature people
HCM Handbook 2022
If the fitness industry grew its membership base from 1 per cent to 15 per cent of members aged over 65, it would double in value and size, says David Minton
HCM issue 9 2021
Fitness startup Arena Innovation has secured US$5.2m worth of seed funding, as it looks
to launch
its robotically-assisted resistance training product to the market.
news •
23 Jul 2021
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