GET FIT TECH
Sign up for the FREE digital edition of Fit Tech magazine and also get the Fit Tech ezine and breaking news email alerts.
Not right now, thanksclose this window
Technogym
Technogym
Technogym
FIT TECH News

Hyperice launches mental wellness division as part of a holistic approach

By
Hyperice is using its recent acquisition of mental wellness company Core to create a new brand identity
The company wants to position itself as a holistic, high-performance wellness brand
Core will provide the base for Hyperice's new Mind Technology Division
The "multi-prong transformation" includes a global brand campaign and a suite of new products and technologies

Hyperice is using its recent acquisition of mental wellness company Core to create a new brand identity that will position it as a holistic, high-performance wellness brand.

Core provides a meditation training device that uses haptics and biofeedback to guide progress and personalise techniques.

Core will provide the base for Hyperice's new Mind Technology Division, which will be at the heart of a "multi-prong transformation" that includes a global brand campaign and a suite of new products and technologies.

Jim Huether, CEO of Hyperice, said the Core acquisition and the creation of a Mind Technology Division highlight the company's commitment to mental wellness as a critical pillar to overall health and performance.

“Our company DNA is rooted in serving elite athletes, and we will continue to do so as we enter this next stage," Huether said.

"But as our footprint has grown over the past decade, it is imperative for us to ensure the benefits of our products are accessible to help everyone be the best version of themselves.

"We are now able to offer innovation in performance technologies paired with a unique mental wellness offering, with Core, that delivers an unparalleled experience to all types of athletes in support of both their physical and mental wellness."

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More fit tech news
EGYM has completed a US$41m Series E financing round led by Mayfair Equity Partners, a leading tech and consumer growth ...
In a major move against the gym market, Apple has revealed a number of upgrades to its Fitness+ platform, coinciding ...
Physical activity professionals in England will soon be able to access free, one-to-one learning with Google to get their digital ...
Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology. Based in Switzerland, VAY’s proprietary ...
Les Mills' popular portfolio of workouts will be made available on the Fitbit Premium platform, following the signing of a ...
iFIT Health & Fitness has confirmed plans to go public and list the business on the Nasdaq. The connected fitness ...
Whoop has raised US$200m in a Series F funding round, resulting in the tech start-up being valued at US$3.6bn. The ...
Intelivideo has signed a partnership deal with software specialist ABC Fitness Solutions, which will expand the reach of Intelivideo's digital ...
Shares in Peloton have fallen after the company revealed fourth-quarter losses. It also said that tactical changes to the business ...
Wellness specialist Delos has launched a new mindfulness app which utilises the innate human instinct to connect with nature and ...
EXCLUSIVE Fitness marketplace Hussle has signed a partnership deal with McDonald's, which will see it offer a fitness-based prize as ...
Sport and fitness tech firm, BlazePod, is expanding its US operations with the opening of its first US office in ...
Boutique chain Barry's has entered the digital fitness market with Barry's X, offering community-driven workouts. Barry's X features both live ...
In what is believed to be the first-of-its-kind deal in the fitness industry, boutique chain TRIB3 has sold a franchise ...
myFitApp has launched a new chat function to its streamed fitness content, making it easier to create workout communities online. ...
Garmin has recorded quarterly revenues of more than US$1bn for the first time – helped by a 40 per cent ...
TRX has launched a redeveloped version of its TRX Core digital platform, designed to help fitness professionals and personal trainers ...
At LEDSnaps, we’re acutely aware of the financial strain government lockdowns have put on our industry and how important it ...
More fit tech news
Featured supplier: Life Fitness introduces Integrity SL, the next generation LED console
Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the Integrity Series cardio portfolio.
Featured supplier: EMS personal training: shockingly simple
People's fitness goals are extremely diverse – ranging from an elite athlete focused on the next goal to someone who dislikes all activity due to chronic back pain.
PENDEX | Simply Ingenious
Pendex
It trains humans better than humans train humans. Read more
Company profile: InBody UK
InBody provides products that are accurate, medically rated holding a CE mark and certified to ...
Company profile: Mindbody
Mindbody is the leading technology platform for the wellness industry, featuring an app that allows ...
Exercise equipment
Matrix Fitness: Exercise equipment
Lockers/interior design
Fitlockers: Lockers/interior design
Red Light Therapy
 Red Light Rising: Red Light Therapy
Management software
Premier Software Solutions: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Featured supplier: Life Fitness introduces Integrity SL, the next generation LED console
Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the Integrity Series cardio portfolio.
Featured supplier: EMS personal training: shockingly simple
People's fitness goals are extremely diverse – ranging from an elite athlete focused on the next goal to someone who dislikes all activity due to chronic back pain.
Company profile: InBody UK
InBody provides products that are accurate, medically rated holding a CE mark and certified to ...
Company profile: Mindbody
Mindbody is the leading technology platform for the wellness industry, featuring an app that allows ...
PENDEX | Simply Ingenious
Pendex
It trains humans better than humans train humans. Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
Sign up
Exercise equipment
Matrix Fitness: Exercise equipment
Lockers/interior design
Fitlockers: Lockers/interior design
Red Light Therapy
 Red Light Rising: Red Light Therapy
Management software
Premier Software Solutions: Management software
Wearable technology solutions
MyZone: Wearable technology solutions

features

How usable is your product?

Your fit tech product might be a game changer, solving problems or creating new possibilities for clients, but none of this will matter if it’s not easy and enjoyable to use. Industrial designer Nick Chubb explains why usability is key, and the factors to consider when designing your new product
people

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
interview

Kilian Saekel

A-Champs is a platform that delivers sports science-based programmes and games through interactive sensor pods that come with light, sound and vibration

Put on your red light

Red light therapy promises a variety of benefits, including better recovery, skin rejuvenation and increased energy, but is it all too good to be true? Fit Tech spoke to Bryan Gohl and James Strong of Red Light Rising, and Wes Pfiffner of Joovv to find out more
people

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
interview

Mathieu Letombe

The new feature ‘Vascular Age’ was developed by cardiologists to provide an easy-to-understand assessment of arterial health – just by stepping on the scale
people

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more

Adrian Hon

Zombies, Run! is one of the most enduring fitness apps, with half a million users getting active while engaging in ‘missions’ against the zombie apocalypse. Its co-creator spoke to Steph Eaves about the power of story

Monitoring mental health

New technology uses advanced machine learning to monitor patients’ mental health between visits to their medical providers

Refining augmented reality

London boutique The Refinery has created an avatar-led digital fitness offering called ALFI, which utilises augmented reality (AR) to demonstrate movements. Zoe Bertali, one of the co-founders of the gym, tells us more
people

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts

Digital community

Matt Stebbings of SLT Group talks about the creation of their Community Portal, a new platform that aims to help anyone to get active, whether that’s inside or outside of SLT’s facilities
More features
FIT TECH News

Hyperice launches mental wellness division as part of a holistic approach

By
Hyperice is using its recent acquisition of mental wellness company Core to create a new brand identity
The company wants to position itself as a holistic, high-performance wellness brand
Core will provide the base for Hyperice's new Mind Technology Division
The "multi-prong transformation" includes a global brand campaign and a suite of new products and technologies

Hyperice is using its recent acquisition of mental wellness company Core to create a new brand identity that will position it as a holistic, high-performance wellness brand.

Core provides a meditation training device that uses haptics and biofeedback to guide progress and personalise techniques.

Core will provide the base for Hyperice's new Mind Technology Division, which will be at the heart of a "multi-prong transformation" that includes a global brand campaign and a suite of new products and technologies.

Jim Huether, CEO of Hyperice, said the Core acquisition and the creation of a Mind Technology Division highlight the company's commitment to mental wellness as a critical pillar to overall health and performance.

“Our company DNA is rooted in serving elite athletes, and we will continue to do so as we enter this next stage," Huether said.

"But as our footprint has grown over the past decade, it is imperative for us to ensure the benefits of our products are accessible to help everyone be the best version of themselves.

"We are now able to offer innovation in performance technologies paired with a unique mental wellness offering, with Core, that delivers an unparalleled experience to all types of athletes in support of both their physical and mental wellness."

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More fit tech news
EGYM has completed a US$41m Series E financing round led by Mayfair Equity Partners, a leading tech and consumer growth ...
In a major move against the gym market, Apple has revealed a number of upgrades to its Fitness+ platform, coinciding ...
Physical activity professionals in England will soon be able to access free, one-to-one learning with Google to get their digital ...
Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology. Based in Switzerland, VAY’s proprietary ...
Les Mills' popular portfolio of workouts will be made available on the Fitbit Premium platform, following the signing of a ...
iFIT Health & Fitness has confirmed plans to go public and list the business on the Nasdaq. The connected fitness ...
Whoop has raised US$200m in a Series F funding round, resulting in the tech start-up being valued at US$3.6bn. The ...
Intelivideo has signed a partnership deal with software specialist ABC Fitness Solutions, which will expand the reach of Intelivideo's digital ...
Shares in Peloton have fallen after the company revealed fourth-quarter losses. It also said that tactical changes to the business ...
Wellness specialist Delos has launched a new mindfulness app which utilises the innate human instinct to connect with nature and ...
EXCLUSIVE Fitness marketplace Hussle has signed a partnership deal with McDonald's, which will see it offer a fitness-based prize as ...
Sport and fitness tech firm, BlazePod, is expanding its US operations with the opening of its first US office in ...
Boutique chain Barry's has entered the digital fitness market with Barry's X, offering community-driven workouts. Barry's X features both live ...
In what is believed to be the first-of-its-kind deal in the fitness industry, boutique chain TRIB3 has sold a franchise ...
myFitApp has launched a new chat function to its streamed fitness content, making it easier to create workout communities online. ...
Garmin has recorded quarterly revenues of more than US$1bn for the first time – helped by a 40 per cent ...
TRX has launched a redeveloped version of its TRX Core digital platform, designed to help fitness professionals and personal trainers ...
At LEDSnaps, we’re acutely aware of the financial strain government lockdowns have put on our industry and how important it ...
More fit tech news
Technogym
Technogym