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FIT TECH News

Hyperice launches mental wellness division as part of a holistic approach

By
Hyperice is using its recent acquisition of mental wellness company Core to create a new brand identity
The company wants to position itself as a holistic, high-performance wellness brand
Core will provide the base for Hyperice's new Mind Technology Division
The "multi-prong transformation" includes a global brand campaign and a suite of new products and technologies

Hyperice is using its recent acquisition of mental wellness company Core to create a new brand identity that will position it as a holistic, high-performance wellness brand.

Core provides a meditation training device that uses haptics and biofeedback to guide progress and personalise techniques.

Core will provide the base for Hyperice's new Mind Technology Division, which will be at the heart of a "multi-prong transformation" that includes a global brand campaign and a suite of new products and technologies.

Jim Huether, CEO of Hyperice, said the Core acquisition and the creation of a Mind Technology Division highlight the company's commitment to mental wellness as a critical pillar to overall health and performance.

“Our company DNA is rooted in serving elite athletes, and we will continue to do so as we enter this next stage," Huether said.

"But as our footprint has grown over the past decade, it is imperative for us to ensure the benefits of our products are accessible to help everyone be the best version of themselves.

"We are now able to offer innovation in performance technologies paired with a unique mental wellness offering, with Core, that delivers an unparalleled experience to all types of athletes in support of both their physical and mental wellness."

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In just over two years, the fitness industry has experienced major disruptions to gyms, a boom in at-home fitness and the return of in-person workouts.
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment....
TANITA is the founder of Bioelectrical Impedance Analysis (BIA) being the first to bring a ...
Technogym Biocircuit
Technogym
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Management software
Flooring
Salt therapy products
trade associations
On demand
25-26 Sep 2022
Bespoke, San Francisco, United States

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Hyperice launches mental wellness division as part of a holistic approach

By
Hyperice is using its recent acquisition of mental wellness company Core to create a new brand identity
The company wants to position itself as a holistic, high-performance wellness brand
Core will provide the base for Hyperice's new Mind Technology Division
The "multi-prong transformation" includes a global brand campaign and a suite of new products and technologies

Hyperice is using its recent acquisition of mental wellness company Core to create a new brand identity that will position it as a holistic, high-performance wellness brand.

Core provides a meditation training device that uses haptics and biofeedback to guide progress and personalise techniques.

Core will provide the base for Hyperice's new Mind Technology Division, which will be at the heart of a "multi-prong transformation" that includes a global brand campaign and a suite of new products and technologies.

Jim Huether, CEO of Hyperice, said the Core acquisition and the creation of a Mind Technology Division highlight the company's commitment to mental wellness as a critical pillar to overall health and performance.

“Our company DNA is rooted in serving elite athletes, and we will continue to do so as we enter this next stage," Huether said.

"But as our footprint has grown over the past decade, it is imperative for us to ensure the benefits of our products are accessible to help everyone be the best version of themselves.

"We are now able to offer innovation in performance technologies paired with a unique mental wellness offering, with Core, that delivers an unparalleled experience to all types of athletes in support of both their physical and mental wellness."

More fit tech news
Peloton is set to axe around 800 jobs, increase the price of its equipment and close some of its retail ...
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Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a personal training app which utilises ...
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona. Delivering small group workouts using ...
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