Heading into 2021, storytelling will be a key trend among fitness content creators and
connected fitness providers, as the industry recognises its potential to unlock ultra-
engaging experiences that boost retention.
In collaboration with ukactive, FunXtion has driven a global discussion with some of the
world’s leading fitness operators and influencers, exploring how digitalisation will
influence the delivery of fitness services and products moving forwards.
ResortSuite is a global leader in guest-centric hospitality management software solutions, designed to help streamline ...
Xn Leisure is a provider of cutting-edge health and fitness software, offering exceptional service to ...
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latest news
US Army paratroopers will be fitted with data-collecting wearables for six months, as part of a project to measure stress ...
Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report, in which the company estimates ...
Therabody has secured strategic investment from more than 100 superstars across sport, music and the entertainment industry. Among the 100 ...
Interactive digital fitness specialist FunXtion has partnered with health and fitness tracking software provider WeFitter. The partnership will look to ...
Brawn, the recently-launched strength training app has launched virtual leaderboards for its users across the UK and Canada. The new ...
The team behind a new digital service which allows users to transform any space into a workout area, say it ...
Launched recently, YogiFi is being marketed as the world's first smart yoga mat. YogiFi Series-1 (Pro) delivers personalised yoga sessions ...
A new online fitness platform is looking to establish itself as the first to focus solely on strength training. Set ...
Everyone Active is offering a month’s free trial of its digital Everyone On Demand service to every member of the ...
Les Mills has launched a new digital content solution to support health and fitness operators in engaging their members outside ...
Digital fitness content provider Wexer has launched its new software development kit (SDK), which allows the virtual fitness content hosted ...
Virtuagym, a leading provider of fitness technology for gyms and trainers, has announced the launch of PRO+, a new solution ...
Audio fitness app Auro has been named as the Official Training Partner for the Winter Run 2021. The virtual event ...
Goldman Sachs is leading a US$65m financing round in Echelon Fitness – a sign it believes the at-home fitness market ...
Life Time says it’s the first US health & fitness club company to embrace Apple Fitness+ and include it as ...
In a surprise move, Peloton – which finished its last financial quarter with US$2bn cash in the bank – has ...
Mad Dogg Athletics, the company which created the Spinning bikes, has sued Peloton Interactive for patent infringement. A suit, filed ...
Apple has launched its long-awaited on-demand fitness platform, which will utilise the tech giant's ecosystem of hardware and software to ...
UneeQ, a United States and New Zealand-based digital human company, has worked with mental wellbeing platform Mentemia to transform famous ...
Les Mills On Demand has been named as the "Best At-home Workout" award for 2020 by USA Today, the internationally ...
The Fitness Industry Technology Council (FITC) has launched its inaugural Fitness Technology Innovation Awards. Looking to celebrate fitness tech innovations ...
How Will Fitness Evolve In 2021? Uscreen is the premier video monetization platform on a mission to enable fitness entrepreneurs, ...
While leisure operators can generate interest and build an audience fairly easily, the challenge is converting an audience into a ...
Strava has raised US$110m in a Series F financing round led by TCV and Sequoia Capital. Other investors taking part ...
features
Staying sticky
Bob Lawson explains how digital fitness platforms and apps can maximise retention and prevent churn
interview
Preston Lewis, Black Box VR
“It’s clear that combining VR gaming with fitness has the potential to decrease pain, increase enjoyment, and allow players to push their bodies further than they would normally, creating real fitness gains over time”
Virtual wellbeing check
Feelings of pressure, isolation and performance anxiety are
commonly experienced by athletes, however it isn’t always easy for
clubs to identify those who are struggling. Richard Lucas, founder
of GoVox, explains how technology can help
people
Kevin Dawidowicz
President, CoachMePlus
“Fitness apps are designed to train clients, without a trainer on the other side. We give coaches a tool for connection”
Digital retention top performers
Three digital fitness platforms tell Fit Tech how they work to achieve higher levels of customer retention
Funxtion: A brand new app
FunXtion and GoodLife Fitness are collaborating to help Canadians stay fit in the gym and at home
people
Andy Etches
Founder and sports director, Rezzil
“Rezzil was able to have an injured player learning his new manager's philosophy, positioning and playing style – all from a seated position”
Collect wind power as you move
Researchers in China have designed a tiny device that can scavenge wind energy from the breeze you make when you walk or run
people
Devi Mahadevia
Facebook director of sports and fitness partnerships
“With Facebook paid online events, publishers can charge viewers to attend a video livestream on their Facebook pages or a third party video service”
interview
Rodrigo Jesus, Salus Optima
“The result is a powerful, holistic data-driven, outcome-focused, highly personalised application that helps people to achieve their goals and deal with the natural day-to-day problems”
Fit Tech Leadership Report
Fit tech is a growing, competitive sector. Executive search firm, Stronger Talent, recently analysed the backgrounds of more than 300 fit tech executives to provide insights into recruiting strategies, as Pete Leibman explains
interview
Robotic muscles
“We identified the need to step beyond the current approaches to muscle weakness, and move instead to placing robotic muscles exactly where they’re needed – inside the body”