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FIT TECH News

myFitApp adds interactive chat

By

myFitApp has launched a new chat function to its streamed fitness content, making it easier to create workout communities online.

The tech firm, which markets itself as a hybrid business platform for club operators, will now allow users to ​​chat live with instructors, enabling them to ask questions. In return, instructors have the opportunity to offer feedback during and after the workout.

Users can also chat to other participants, a feature designed to increase member motivation by creating an experience as close to an in-studio class as possible.

‘Emoji storms’ within the chat solution will also give members the opportunity to provide interactions during workouts without having to type.

myFitApp said: "The chat function is the ultimate way to motivate members and strengthen loyalty.

"Our mission is to provide a member-first customer experience.

"The hybrid business platform allows gyms to transform their fitness business with an all-in-one marketing and commerce platform."

myFitApp was launched in 2011 by Innovatise – a company founded by Thomas Schuster – and allows facility operators to offer members the chance to attend fitness classes from home, either live or on-demand. More than 1,700 clubs currently use the solution.

Offering live, interactive chat within streamed fitness classes is an emerging trend.

Earlier this year, a new digital fitness platform, Bande, launched with a business model of providing intimate livestream and on-demand classes.

The platform utilises technology and social features – such as group chats, private voice messaging and a "friending" function – designed to encourage connections between members, their peers and Bande's instructors to "celebrate a feeling of togetherness" in a virtual world.

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FIT TECH News

myFitApp adds interactive chat

By

myFitApp has launched a new chat function to its streamed fitness content, making it easier to create workout communities online.

The tech firm, which markets itself as a hybrid business platform for club operators, will now allow users to ​​chat live with instructors, enabling them to ask questions. In return, instructors have the opportunity to offer feedback during and after the workout.

Users can also chat to other participants, a feature designed to increase member motivation by creating an experience as close to an in-studio class as possible.

‘Emoji storms’ within the chat solution will also give members the opportunity to provide interactions during workouts without having to type.

myFitApp said: "The chat function is the ultimate way to motivate members and strengthen loyalty.

"Our mission is to provide a member-first customer experience.

"The hybrid business platform allows gyms to transform their fitness business with an all-in-one marketing and commerce platform."

myFitApp was launched in 2011 by Innovatise – a company founded by Thomas Schuster – and allows facility operators to offer members the chance to attend fitness classes from home, either live or on-demand. More than 1,700 clubs currently use the solution.

Offering live, interactive chat within streamed fitness classes is an emerging trend.

Earlier this year, a new digital fitness platform, Bande, launched with a business model of providing intimate livestream and on-demand classes.

The platform utilises technology and social features – such as group chats, private voice messaging and a "friending" function – designed to encourage connections between members, their peers and Bande's instructors to "celebrate a feeling of togetherness" in a virtual world.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More fit tech news
EGYM has completed a US$41m Series E financing round led by Mayfair Equity Partners, a leading tech and consumer growth ...
In a major move against the gym market, Apple has revealed a number of upgrades to its Fitness+ platform, coinciding ...
Physical activity professionals in England will soon be able to access free, one-to-one learning with Google to get their digital ...
Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology. Based in Switzerland, VAY’s proprietary ...
Hyperice is using its recent acquisition of mental wellness company Core to create a new brand identity that will position ...
Les Mills' popular portfolio of workouts will be made available on the Fitbit Premium platform, following the signing of a ...
iFIT Health & Fitness has confirmed plans to go public and list the business on the Nasdaq. The connected fitness ...
Whoop has raised US$200m in a Series F funding round, resulting in the tech start-up being valued at US$3.6bn. The ...
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