FIT TECH News

Real-time data trackers could change the face of sports entertainment

By

A number of devices are currently in development that could be used to provide real-time data and metrics specific to individual players partaking in sport, giving audiences and commentators more detailed information on performance levels during contests.

For example, US startup company, Zepp, is beginning to see the benefits of $15m-worth of investment and has now introduced a new device used to measure the movements of baseball, golf and tennis players' actions.

The company’s one-inch-square sensor is attached to a bat, club or racket and can track a number of metrics while the piece of equipment is in use.

At the moment, coaches and players are using the data in order to target areas for improvement with data being transferred to apps on Android or iOS devices. This then gives professionals the chance to observe, assess and manipulate data to help benefit training regimes.

However, as the technology grows more prominent, the entertainment industry could make use of player-specific data to present to viewers or supply to commentators to improve in-game analysis.

More fit tech news

Preventive healthcare company Neko Health has added body composition analysis to its full-body health scan and launched a new mobile ...
news • 24 Jun 2026

A new brain clinic has opened in London, which uses non-invasive brain stimulation to treat chronic pain, anxiety and burnout ...
news • 22 Jun 2026

Samsung has unveiled a suite of AI-powered health features for its Galaxy Watch range, as the technology giant ...

news • 22 Jun 2026

Elevate Arena is underway at London's Excel and the hot topic of AI was the first point of discussion on ...
news • 18 Jun 2026
Peloton has made the strategic acquisition of Pilates start-up, Skōp, to support the expansion of its strength ecosystem. As demand ...
news • 09 Jun 2026

Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI-powered intelligence system to help physicians deliver continuous, ...
news • 08 Jun 2026
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be losing weight, but they’re also ...
More HCM news

Fitness First UK is integrating red light therapy into its yoga and Pilates classes through a partnership with Bon Charge. ...
news • 08 Jun 2026
PureGym is encouraging people to step away from their screens and go for a walk, in a new initiative timed ...
news • 29 May 2026
Active people app, Strava, has overhauled its strength training experience, allowing gym-goers to automatically log and share their lifts from ...
news • 27 May 2026

Fitness First UK is embracing digital wellness technology by installing Kip’s tap-to-activate phone controls across its UK estate. Kip tags ...
news • 22 May 2026
The world’s first awareness ring has been launched. Designed to promote presence, focus and calm via gentle haptic vibrations, the ...
news • 13 May 2026
Center Parcs’ Aqua Sana Forest Spa, Woburn Forest, UK, has transformed an unused space into a touchless wellness area called ...
news • 12 May 2026
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The first solution is a robotic ...
product innovation • 07 May 2026

US-based robotics wellness company Aescape Inc has entered insolvency proceedings following the sale of substantially all of its ...

news • 06 May 2026
Fitness platform, Zing Coach, has teamed up with Les Mills, in a partnership that gives its users access to group ...
news • 23 Apr 2026

TMActive is launching a new Active Wellbeing Studio next month in Tonbridge, UK, specifically aimed at people who face higher ...
news • 13 Apr 2026

Indian billionaire, Deepinder Goyal, is working on a device called Temple that aims to track blood flow to the brain ...
news • 10 Apr 2026
Polar has launched a durable, “urban-ready” sports watch offering training and recovery features and long-lasting battery life at a more ...
news • 08 Apr 2026
Xplor Technologies has merged with Clubessential Holdings to create a global business with a new brand and visual identity, but ...
news • 03 Apr 2026

Following the conclusion of a US$7.5 billion merger, EGYM is now a subsidiary of Playlist, alongside Mindbody, Booker and ClassPass. ...
news • 01 Apr 2026

Myzone has unveiled three product innovations that are in development as part of its expanding Motivation Technology (MoTech) ecosystem.  The ...
news • 27 Mar 2026

Les Mills and Life Fitness / Hammer Strength have announced a new strategic partnership which will enable operators to deliver ...
news • 26 Mar 2026

While the use of wearable technology to track health parameters is tracking upwards and can positively impact healthy behaviours, new ...
news • 20 Mar 2026
Eric Litman, CEO of New York-based lifestyle robotics company Aescape, has announced he'll be starting a new company – Healthspanners ...
news • 13 Mar 2026
Trafford Leisure has launched a 12-month pilot of Hydrohex – the Finnish virtual aqua fitness system – to expand pool ...
news • 10 Mar 2026
EGYM has been debuting its new Smart Strength line today (5 March) at events around the world, including in London ...
news • 05 Mar 2026
Built around behaviour change science, guruPaul is an innovation from retention specialist, Paul Bedford. The app has been designed in ...
product innovation • 27 Feb 2026
Finnish smart ring company, Ōura, has announced a proprietary AI model focused on women’s health. The company already has an ...
news • 26 Feb 2026
Denbighshire Leisure is driving junior memberships following upgrades to its new gym at Prestatyn Leisure. Young people are being invited ...
news • 18 Feb 2026
With increasing conversation around the negative health impact of a dysregulated nervous system the Nesa XSignal is providing a solution ...
news • 17 Feb 2026
More fit tech news
EGYM partners with companies to improve employee health by providing access to fitness and health ...
Fitbench creates modular training solutions designed to support efficient, high-quality workouts in a wide range ...
22-23 Sep 2026
Four Seasons Hotel Bangkok at Chao Phraya River, Bangkok , Thailand
EGYM partners with companies to improve employee health by providing access to fitness and health ...
Fitbench creates modular training solutions designed to support efficient, high-quality workouts in a wide range ...
Get Fit Tech
Sign up for the free Fit Tech ezine and breaking news alerts
Sign up
22-23 Sep 2026
Four Seasons Hotel Bangkok at Chao Phraya River, Bangkok , Thailand
FIT TECH News

Real-time data trackers could change the face of sports entertainment

By

A number of devices are currently in development that could be used to provide real-time data and metrics specific to individual players partaking in sport, giving audiences and commentators more detailed information on performance levels during contests.

For example, US startup company, Zepp, is beginning to see the benefits of $15m-worth of investment and has now introduced a new device used to measure the movements of baseball, golf and tennis players' actions.

The company’s one-inch-square sensor is attached to a bat, club or racket and can track a number of metrics while the piece of equipment is in use.

At the moment, coaches and players are using the data in order to target areas for improvement with data being transferred to apps on Android or iOS devices. This then gives professionals the chance to observe, assess and manipulate data to help benefit training regimes.

However, as the technology grows more prominent, the entertainment industry could make use of player-specific data to present to viewers or supply to commentators to improve in-game analysis.

More fit tech news

Preventive healthcare company Neko Health has added body composition analysis to its full-body health scan and launched a new mobile ...
news • 24 Jun 2026

A new brain clinic has opened in London, which uses non-invasive brain stimulation to treat chronic pain, anxiety and burnout ...
news • 22 Jun 2026

Samsung has unveiled a suite of AI-powered health features for its Galaxy Watch range, as the technology giant ...

news • 22 Jun 2026

Elevate Arena is underway at London's Excel and the hot topic of AI was the first point of discussion on ...
news • 18 Jun 2026
Peloton has made the strategic acquisition of Pilates start-up, Skōp, to support the expansion of its strength ecosystem. As demand ...
news • 09 Jun 2026

Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI-powered intelligence system to help physicians deliver continuous, ...
news • 08 Jun 2026
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be losing weight, but they’re also ...
More HCM news

Fitness First UK is integrating red light therapy into its yoga and Pilates classes through a partnership with Bon Charge. ...
news • 08 Jun 2026
PureGym is encouraging people to step away from their screens and go for a walk, in a new initiative timed ...
news • 29 May 2026
Active people app, Strava, has overhauled its strength training experience, allowing gym-goers to automatically log and share their lifts from ...
news • 27 May 2026

Fitness First UK is embracing digital wellness technology by installing Kip’s tap-to-activate phone controls across its UK estate. Kip tags ...
news • 22 May 2026
The world’s first awareness ring has been launched. Designed to promote presence, focus and calm via gentle haptic vibrations, the ...
news • 13 May 2026
Center Parcs’ Aqua Sana Forest Spa, Woburn Forest, UK, has transformed an unused space into a touchless wellness area called ...
news • 12 May 2026
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The first solution is a robotic ...
product innovation • 07 May 2026

US-based robotics wellness company Aescape Inc has entered insolvency proceedings following the sale of substantially all of its ...

news • 06 May 2026
Fitness platform, Zing Coach, has teamed up with Les Mills, in a partnership that gives its users access to group ...
news • 23 Apr 2026

TMActive is launching a new Active Wellbeing Studio next month in Tonbridge, UK, specifically aimed at people who face higher ...
news • 13 Apr 2026

Indian billionaire, Deepinder Goyal, is working on a device called Temple that aims to track blood flow to the brain ...
news • 10 Apr 2026
Polar has launched a durable, “urban-ready” sports watch offering training and recovery features and long-lasting battery life at a more ...
news • 08 Apr 2026
Xplor Technologies has merged with Clubessential Holdings to create a global business with a new brand and visual identity, but ...
news • 03 Apr 2026

Following the conclusion of a US$7.5 billion merger, EGYM is now a subsidiary of Playlist, alongside Mindbody, Booker and ClassPass. ...
news • 01 Apr 2026

Myzone has unveiled three product innovations that are in development as part of its expanding Motivation Technology (MoTech) ecosystem.  The ...
news • 27 Mar 2026

Les Mills and Life Fitness / Hammer Strength have announced a new strategic partnership which will enable operators to deliver ...
news • 26 Mar 2026

While the use of wearable technology to track health parameters is tracking upwards and can positively impact healthy behaviours, new ...
news • 20 Mar 2026
Eric Litman, CEO of New York-based lifestyle robotics company Aescape, has announced he'll be starting a new company – Healthspanners ...
news • 13 Mar 2026
Trafford Leisure has launched a 12-month pilot of Hydrohex – the Finnish virtual aqua fitness system – to expand pool ...
news • 10 Mar 2026
EGYM has been debuting its new Smart Strength line today (5 March) at events around the world, including in London ...
news • 05 Mar 2026
Built around behaviour change science, guruPaul is an innovation from retention specialist, Paul Bedford. The app has been designed in ...
product innovation • 27 Feb 2026
Finnish smart ring company, Ōura, has announced a proprietary AI model focused on women’s health. The company already has an ...
news • 26 Feb 2026
Denbighshire Leisure is driving junior memberships following upgrades to its new gym at Prestatyn Leisure. Young people are being invited ...
news • 18 Feb 2026
With increasing conversation around the negative health impact of a dysregulated nervous system the Nesa XSignal is providing a solution ...
news • 17 Feb 2026
More fit tech news