Charitable social enterprise, GLL has launched an enhanced digital health and wellbeing platform on its Better_uk App, called Live Better.
Launched on 7 January, the app will be offered free to its 362,000 existing members and in an effort to get a broader reach will be available to non-members for £9.50 per month, which is much cheaper than the services would cost if purchased separately.
GLL plans to use the new platform to reinforce its social enterprise values, reach and engage new audiences and customers and add value to all membership types while improving health outcomes.
Services include:
- On-demand fitness classes and content from Les Mills and Wexer via the My Fit App.
- A personal digital health coach, offering habit tracking and behaviour change support around nutrition, movement, sleep, mental wellbeing and more, powered by Holly Health.
- Virtual health and advice for all members looking to chat through symptoms and next steps and 24/7 GP consultation and private prescription services for certain membership groups, powered by Abi Health.
- A member benefits platform offering discounts from a range of brands and high street retailers plus discounts on GLL services.
- Additional wellness support and community prescribing from GLL's NHS partners.
Tom Popsys, GLL product lead for Live Better says: "As a charitable social enterprise with communities at our heart, GLL’s mission is to improve the physical, mental and social wellbeing of our local communities.
"We're extremely proud that our new Live Better digital platform helps us to widen and deepen the impact of our services across demographics and regions. Excitingly, our Live Better online only membership now allows us to support users who may not typically be able to access traditional leisure facilities."
Grace Gimson, CEO and co-founder of Holly Health, says: "More than ever, people need holistic, always-on support to maintain health, fitness and wellbeing. We're thrilled that our 'Powered by Holly Health' personalised habit coaching service forms a part of the comprehensive package under Live Better."
In a poll of 2,000 adults conducted by GLL in December 2025, 60 per cent of respondents aged 18-44 said they would use a health and fitness app to help achieve their goals in 2026.
