GET FIT TECH
Sign up for the FREE digital edition of Fit Tech magazine and also get the Fit Tech ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
We Work Well Events | Fit Tech promotion
We Work Well Events | Fit Tech promotion
We Work Well Events | Fit Tech promotion
FIT TECH News

Instagram’s most popular UK gyms revealed

By

A list of 250 of the UK’s most popular gyms on Instagram has crowned Psycle in Oxford Circus the most posted club. According to the list drawn up by Versaclimber UK, it has accrued 14,200 posts on the social media network.

UFit Fitness in Cardiff came second with 12,800 tags, and Equinox Kensington a close third with 12,600. London’s Third Space City was in fourth position with 10,100 and JD Gyms in Coventry racked up 9,757.

Overall, 15 gyms from London made the top 50 list with almost 100,000 posts. Gyms in Manchester were the second most Instagrammed, with members uploading 15,923 tagged images across three gyms. JD Gyms chain appeared on the list 12 times, CrossFit gained five entries and three of Third Space’s luxury London clubs were included.

“Many of us are guilty of a quick gym selfie and when the gym looks as good as some of those featured on this list, it’s not surprising,” said Ryan Kelford, operations manager at Versaclimber UK. “Fitness is a passion for lots of people, which is why there’s such a big appetite to share their journey online.”

To create the list, the team identified the 50 biggest cities in the UK using data from World Population Review. They then selected the five most popular gyms in each city with reference to Google Reviews. Once the 250 sites were chosen, Instagram’s location tags were used to find out how many posts were associated with each gym.

Meta’s Instagram is the most popular image-sharing social media channel with more than 1bn users. It has a strong and ever-growing fitness community with hashtags such as #gym with 250m posts, #fitness with over 500m and #workout with over 200m.

While the methodology used to generate the list isn’t an exact science – members could have posted about clubs using a general hashtag instead of manually entering the location, with posting frequency depending on the club’s community and Instagram engagement level – flagging up gyms that are the most tagged on Instagram can provide a useful guide to operators, particularly as the demographic for Instagram users and gym members are in sync.

Data shows that Instagram users are 49.3 per cent female and 50.7 per cent male, with 31 per cent of users aged between 25 and 34 years. IHRSA figures show that 18-34-year-olds hold the majority of gym memberships at 30.9 per cent.

“Ultimately, a gym isn’t just a place to exercise, it’s somewhere to unwind and socialise as well as work out,” said Kelford. “As more and more venues understand the importance of facilitating this rounded experience, we’re sure that they’ll see their social tags soar.”

More fit tech news
Egym, has signalled its intention to become a dominant force in the corporate wellness sector with the acquisition of UK-based ...
news • 27 Mar 2024
Egym, which raised €207 million last year in new investment, continues to build its top team with the appointment of ...
news • 21 Mar 2024
The UK government acknowledged in its recent budget that economic recovery depends on the health of the nation, but failed ...
news • 11 Mar 2024
Technogym is launching Checkup, an assessment station which uses AI to personalise training programmes in order to create more effective ...
news • 06 Mar 2024
Fitness On Demand (FOD) has teamed up with Les Mills, to offer an omnichannel fitness solution to operators. Fitness on ...
news • 04 Mar 2024
Samsung has unveiled a smart ring, packed with innovative technologies to aid health and wellbeing, which will be available later ...
news • 29 Feb 2024
A new urban city centre in Gothenburg, Sweden is in development with the aim of accelerating health innovation. Next Step ...
More HCM news
The ICO has ruled that eight leisure operators have been unlawfully processing the biometric data of their employees to be ...
news • 23 Feb 2024
More consumers are realising meditation is beneficial, but many give up because it’s difficult to master the mind. The Muse ...
news • 21 Feb 2024
Newcomer to the market, Lunar Health Clubs, is gearing up to open its first high-end club this April, in Marlow ...
news • 19 Feb 2024
University of Washington researchers have created a wireless wearable in the form of a thermal earring that continuously monitors a ...
news • 16 Feb 2024
Zumba, and virtual reality workout platform, FitXR, have joined forces to offer mixed-reality versions of Zumba's dance routines. The partnership ...
news • 13 Feb 2024
Triathlon legends, Alistair and Jonny Brownlee, have launched a free conversational AI tool to share their vast training knowledge with ...
news • 07 Feb 2024
According to McKinsey’s latest report, The trends defining the US$1.8 trillion global wellness market in 2024, the market for wellness ...
news • 24 Jan 2024
One of the most famous bodybuilders of all time – turned Hollywood actor – turned Californian governor – Arnold Schwarzenegger, ...
news • 23 Jan 2024
Egym has signalled its intention to become a major global player in the health club equipment space, signing up former ...
news • 19 Jan 2024
With pressure on medical services at an all time high, the Tony Blair Institute for Global Change is calling for ...
news • 17 Jan 2024
Sennheiser has teamed up with Polar Electro for the launch of its Momentum Sport earbuds which deliver Polar’s bio-sensing capabilities ...
news • 09 Jan 2024
The fitness industry is gearing up to engage with the medical profession according to the results of the American College ...
news • 05 Jan 2024
TikTok, has launched into the fitness market with a new hub called #TikTokFitness and a supporting consumer marketing push. The ...
news • 05 Jan 2024
Les Mills has released Les Mills XR Dance for the Meta Quest 3 headset. The release is the company's second ...
news • 20 Dec 2023
Equinox has appointed a Health Advisory Board of medical experts and academics to 'define new frontiers in the science of ...
news • 15 Dec 2023
Horizon Leisure is upgrading and investing in its new shopping-centre health hub – The Wellbeing Hub in Havant, UK – ...
news • 15 Dec 2023
Google has just released Gemini, a new multimodal AI which is being billed as a "ChatGPT Killer". Unlike ChatGPT, it ...
news • 06 Dec 2023
Survivalist, Bear Grylls has partnered with four mental health heavyweights and former TV producer, Neil Smith, to create an app ...
news • 06 Dec 2023
Sport Alliance has named Erwin Korst vice president sales international. The appointment comes as the company announces US$100m of new ...
news • 04 Dec 2023
Training provider, The Fitness Group, has teamed up with personal training app, My PT Hub, to make it easier for ...
news • 19 Nov 2023
The Maybourne Hotel Group – manager of iconic global hotels including Claridges, The Berkeley and The Connaught – has partnered ...
news • 17 Nov 2023
Timbaland, Platinum Grammy Award-winning producer, who's worked with artists such as Jay-Z, Missy Elliott, Madonna, Rihanna, Justin Timberlake and Drake ...
news • 15 Nov 2023
Connected fitness equipment supplier, Echelon Fitness, has signed a multi-year deal with Run Disney, the road race division of Disney ...
news • 14 Nov 2023
The first ever Siro hotel, marketed as the "ultimate fitness and recovery hotel", is now accepting reservations. Set to open ...
news • 09 Nov 2023
More fit tech news
Wattbike is chosen by the world’s top sporting teams, elite athletes, coaches, plus hundreds of ...
TANITA is the founder of Bioelectrical Impedance Analysis (BIA) being the first to bring a ...
Salt therapy products
Cryotherapy
Lockers
Flooring
Digital
Wattbike is chosen by the world’s top sporting teams, elite athletes, coaches, plus hundreds of ...
TANITA is the founder of Bioelectrical Impedance Analysis (BIA) being the first to bring a ...
Get Fit Tech
Sign up for the free Fit Tech ezine and breaking news alerts
Sign up
Salt therapy products
Cryotherapy
Lockers
Flooring
Digital

features

Profile

Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
More features
FIT TECH News

Instagram’s most popular UK gyms revealed

By

A list of 250 of the UK’s most popular gyms on Instagram has crowned Psycle in Oxford Circus the most posted club. According to the list drawn up by Versaclimber UK, it has accrued 14,200 posts on the social media network.

UFit Fitness in Cardiff came second with 12,800 tags, and Equinox Kensington a close third with 12,600. London’s Third Space City was in fourth position with 10,100 and JD Gyms in Coventry racked up 9,757.

Overall, 15 gyms from London made the top 50 list with almost 100,000 posts. Gyms in Manchester were the second most Instagrammed, with members uploading 15,923 tagged images across three gyms. JD Gyms chain appeared on the list 12 times, CrossFit gained five entries and three of Third Space’s luxury London clubs were included.

“Many of us are guilty of a quick gym selfie and when the gym looks as good as some of those featured on this list, it’s not surprising,” said Ryan Kelford, operations manager at Versaclimber UK. “Fitness is a passion for lots of people, which is why there’s such a big appetite to share their journey online.”

To create the list, the team identified the 50 biggest cities in the UK using data from World Population Review. They then selected the five most popular gyms in each city with reference to Google Reviews. Once the 250 sites were chosen, Instagram’s location tags were used to find out how many posts were associated with each gym.

Meta’s Instagram is the most popular image-sharing social media channel with more than 1bn users. It has a strong and ever-growing fitness community with hashtags such as #gym with 250m posts, #fitness with over 500m and #workout with over 200m.

While the methodology used to generate the list isn’t an exact science – members could have posted about clubs using a general hashtag instead of manually entering the location, with posting frequency depending on the club’s community and Instagram engagement level – flagging up gyms that are the most tagged on Instagram can provide a useful guide to operators, particularly as the demographic for Instagram users and gym members are in sync.

Data shows that Instagram users are 49.3 per cent female and 50.7 per cent male, with 31 per cent of users aged between 25 and 34 years. IHRSA figures show that 18-34-year-olds hold the majority of gym memberships at 30.9 per cent.

“Ultimately, a gym isn’t just a place to exercise, it’s somewhere to unwind and socialise as well as work out,” said Kelford. “As more and more venues understand the importance of facilitating this rounded experience, we’re sure that they’ll see their social tags soar.”

More fit tech news
Egym, has signalled its intention to become a dominant force in the corporate wellness sector with the acquisition of UK-based ...
news • 27 Mar 2024
Egym, which raised €207 million last year in new investment, continues to build its top team with the appointment of ...
news • 21 Mar 2024
The UK government acknowledged in its recent budget that economic recovery depends on the health of the nation, but failed ...
news • 11 Mar 2024
Technogym is launching Checkup, an assessment station which uses AI to personalise training programmes in order to create more effective ...
news • 06 Mar 2024
Fitness On Demand (FOD) has teamed up with Les Mills, to offer an omnichannel fitness solution to operators. Fitness on ...
news • 04 Mar 2024
Samsung has unveiled a smart ring, packed with innovative technologies to aid health and wellbeing, which will be available later ...
news • 29 Feb 2024
A new urban city centre in Gothenburg, Sweden is in development with the aim of accelerating health innovation. Next Step ...
More HCM news
The ICO has ruled that eight leisure operators have been unlawfully processing the biometric data of their employees to be ...
news • 23 Feb 2024
More consumers are realising meditation is beneficial, but many give up because it’s difficult to master the mind. The Muse ...
news • 21 Feb 2024
Newcomer to the market, Lunar Health Clubs, is gearing up to open its first high-end club this April, in Marlow ...
news • 19 Feb 2024
University of Washington researchers have created a wireless wearable in the form of a thermal earring that continuously monitors a ...
news • 16 Feb 2024
Zumba, and virtual reality workout platform, FitXR, have joined forces to offer mixed-reality versions of Zumba's dance routines. The partnership ...
news • 13 Feb 2024
Triathlon legends, Alistair and Jonny Brownlee, have launched a free conversational AI tool to share their vast training knowledge with ...
news • 07 Feb 2024
According to McKinsey’s latest report, The trends defining the US$1.8 trillion global wellness market in 2024, the market for wellness ...
news • 24 Jan 2024
One of the most famous bodybuilders of all time – turned Hollywood actor – turned Californian governor – Arnold Schwarzenegger, ...
news • 23 Jan 2024
Egym has signalled its intention to become a major global player in the health club equipment space, signing up former ...
news • 19 Jan 2024
With pressure on medical services at an all time high, the Tony Blair Institute for Global Change is calling for ...
news • 17 Jan 2024
Sennheiser has teamed up with Polar Electro for the launch of its Momentum Sport earbuds which deliver Polar’s bio-sensing capabilities ...
news • 09 Jan 2024
The fitness industry is gearing up to engage with the medical profession according to the results of the American College ...
news • 05 Jan 2024
TikTok, has launched into the fitness market with a new hub called #TikTokFitness and a supporting consumer marketing push. The ...
news • 05 Jan 2024
Les Mills has released Les Mills XR Dance for the Meta Quest 3 headset. The release is the company's second ...
news • 20 Dec 2023
Equinox has appointed a Health Advisory Board of medical experts and academics to 'define new frontiers in the science of ...
news • 15 Dec 2023
Horizon Leisure is upgrading and investing in its new shopping-centre health hub – The Wellbeing Hub in Havant, UK – ...
news • 15 Dec 2023
Google has just released Gemini, a new multimodal AI which is being billed as a "ChatGPT Killer". Unlike ChatGPT, it ...
news • 06 Dec 2023
Survivalist, Bear Grylls has partnered with four mental health heavyweights and former TV producer, Neil Smith, to create an app ...
news • 06 Dec 2023
Sport Alliance has named Erwin Korst vice president sales international. The appointment comes as the company announces US$100m of new ...
news • 04 Dec 2023
Training provider, The Fitness Group, has teamed up with personal training app, My PT Hub, to make it easier for ...
news • 19 Nov 2023
The Maybourne Hotel Group – manager of iconic global hotels including Claridges, The Berkeley and The Connaught – has partnered ...
news • 17 Nov 2023
Timbaland, Platinum Grammy Award-winning producer, who's worked with artists such as Jay-Z, Missy Elliott, Madonna, Rihanna, Justin Timberlake and Drake ...
news • 15 Nov 2023
Connected fitness equipment supplier, Echelon Fitness, has signed a multi-year deal with Run Disney, the road race division of Disney ...
news • 14 Nov 2023
The first ever Siro hotel, marketed as the "ultimate fitness and recovery hotel", is now accepting reservations. Set to open ...
news • 09 Nov 2023
More fit tech news