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FIT TECH News

Hussle secures deal with digital banking app Revolut, gains access to 3.6m consumers

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Hussle has secured a deal to become the selected fitness partner of digital banking app Revolut.

Revolut has around 3.6 million UK customers and the partnership will see the fitness marketplace being included on the app’s rewards programme, alongside brands such as Nike, Morrisons and John Lewis.

The deal is part of Revolut's strategy to include physical activity in its marketing.

The company, which provides mobile app-based current accounts as an alternative to physical banks, has also partnered with boxing legend, Anthony Joshua, to promote a new, limited edition glow-in-the-dark bank card.

The programme will see £1 donated to a Boxing England and Scotland Boxing certified gym for every card purchased.

Facilities promoting the card to their customers can also receive a referral fee.

Lawrence King, Hussle's head of commercial partnerships, said Revolut's users are a natural fit with its fitness marketplace.

"Revolut customers are generally aged between 25-34 and are typically younger than most clubs’ core 40-plus audience," King said.

"So we can guarantee we are introducing a whole new audience of potential members to our partner facilities, that operators can upsell to full memberships."

Mase Murangi, Revolut’s global lead for growth partnerships and retail rewards, said: “Customers value health and fitness more than ever and we have partnered with Hussle to reach as many of our customers as possible across the UK."

According to its own figures, Hussle has gym partner locations in 96 per cent of UK postcodes and, in the past 18 months, has turned 30,000 of its users into direct club members.

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Hussle secures deal with digital banking app Revolut, gains access to 3.6m consumers

By

Hussle has secured a deal to become the selected fitness partner of digital banking app Revolut.

Revolut has around 3.6 million UK customers and the partnership will see the fitness marketplace being included on the app’s rewards programme, alongside brands such as Nike, Morrisons and John Lewis.

The deal is part of Revolut's strategy to include physical activity in its marketing.

The company, which provides mobile app-based current accounts as an alternative to physical banks, has also partnered with boxing legend, Anthony Joshua, to promote a new, limited edition glow-in-the-dark bank card.

The programme will see £1 donated to a Boxing England and Scotland Boxing certified gym for every card purchased.

Facilities promoting the card to their customers can also receive a referral fee.

Lawrence King, Hussle's head of commercial partnerships, said Revolut's users are a natural fit with its fitness marketplace.

"Revolut customers are generally aged between 25-34 and are typically younger than most clubs’ core 40-plus audience," King said.

"So we can guarantee we are introducing a whole new audience of potential members to our partner facilities, that operators can upsell to full memberships."

Mase Murangi, Revolut’s global lead for growth partnerships and retail rewards, said: “Customers value health and fitness more than ever and we have partnered with Hussle to reach as many of our customers as possible across the UK."

According to its own figures, Hussle has gym partner locations in 96 per cent of UK postcodes and, in the past 18 months, has turned 30,000 of its users into direct club members.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More fit tech news
Technogym has launched a new app featuring an AI-powered digital coach. The Technogym App is designed for health clubs looking ...
Forme has signed an exclusive partnership with boutique fitness operator Barry's, the latest sign of the blurring of boundaries between ...
Peloton is expanding its reach within the online fitness market with the launch of a new Corporate Wellness platform. The ...
A new digital fitness platform delivering live, virtually optimised personal training has sold out all of its available memberships in ...
Life Fitness has signed a partnership deal with digital coaching tech specialist Pear Sports. The move is part of the ...
Everyone Active has expanded its digital fitness platform, Everyone on Demand, with the addition of four new content partners. The ...
Fitness equipment supplier, Icon Health & Fitness, has rebranded and changed its corporate name to iFIT Health & Fitness. The ...
Glofox will begin offering health clubs, gyms and fitness studios instant access to financing, following a deal struck with Stripe ...
Apple has previewed its much-awaited watchOS 8, the operating system for its Apple Watch. The latest update to the system ...
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FIBO Exhibition
FIBO Exhibition