GET FIT TECH
Sign up for the FREE digital edition of Fit Tech magazine and also get the Fit Tech ezine and breaking news email alerts.
Not right now, thanksclose this window
Technogym
Technogym
Technogym
Get Fit Tech
digital magazine
News

Everyone Active launches permanent Everyone On Demand platform following successful 'pivot to digital' during lockdown

By

Leisure operator Everyone Active has launched a new digital offering, to run alongside its bricks and mortar operations.

During lockdown, the operator – which currently manages 190 facilities – pivoted to create an on-demand package containing five apps.

This initial, temporary, digital offering was priced at £9.99 a month and was designed to help members stay active while gyms were shut.

Everyone Active says the response was hugely positive, with 10,000 people taking up the offer, and enabled it to maintain a relationship with its members and drive much-needed revenue.

Identifying a market, Everyone Active then proceeded to create a long-term on-demand solution, designed to add value to its membership.

The new Everyone On Demand service includes access to training content from WithU, Flex, EXi and Les Mills on Demand.

To kick of the launch, the operator is planning to deploy Everyone On Demand to engage and keep current members – and entice new ones – by offering membership to the digital platform to all current and new Everyone Active facility members.

For those who are not ready to return to the gym, the operator is also offering standalone Everyone On Demand access for £9.99 a month.

“We spent a long time researching apps and talking to partners to ensure we created a well-rounded offering which would appeal to as many of our members as possible,” says Duncan Jefford, regional director, Everyone Active.

“We don’t want anyone to have to make the choice between the gym and their favourite on-demand session, so we launched Everyone On Demand as a package of market-leading fitness apps.

“We are confident we have an outstanding mix of workouts, including audio-coaching that members can benefit from both in and out of the gym, content led by fitness superstars like Jillian Michaels and the EXi app which takes excellent care of our new exercisers and special populations.

“Every returning or new member will receive access to all of these apps, which collectively contain almost 2,500 workouts, at no extra cost - as part of the current membership fee.

"We believe Everyone On Demand is the most comprehensive on-demand collection offered by any operator and gives our members the ultimate flexibility when it comes to how and where to train.”

The Everyone On Demand platform offers:

– WithU – more than 600 immersive workouts, led by personal trainers, via audio coaching and a 3D avatar

– Flex – 1,000+ workouts from a host of fitness brands – including Jillian Michaels, Sleek Technique, SH1FT and Sweat Factor

– Les Mills on Demand – More than 800 workouts from Les Mills' GroupX programmes, including BODYPUMP, CXWORX and GRIT

– EXi – NHS approved, prescribed exercise programmes. EXi is marketed as the world’s first app to specifically target any combination of 20 long term health conditions – including diabetes, heart disease, hypertension, depression and cancer

• The launch of Everyone On Demand comes just months after Everyone Active announced it was setting up a new brand, FORTIS By Speedflex, as part of a venture into branded studios. To read an interview with Duncan Jefford about the plans, click here for HCM Issue 2/2020

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More news
There’s growing consumer interest in halo (salt) therapy since COVID-19 as people look to improve their respiratory health and boost ...
Equipment giant Technogym has introduced its new Excite line of fully-connected cardio kit that has now been fitted with the ...
Silicon Valley tech startup, Bryte, proposes that hotels need to commit to in-room wellness in every guest room – for ...
The Consumer Technology Association (CTA) has announced that CES 2021 will be an all-digital experience, connecting exhibitors, customers, thought leaders ...
A new digital platform has been launched to help gyms, pools and leisure facilities re-open safely. Developed by digital specialist ...
Children and young people need more support to navigate the growing number of digital wellness technologies which track and manage ...
A fitness technology startup is aiming to turn boxing into the next at-home, subscription-based fitness trend. Liteboxer is based on ...
Brrrn – the world’s first "cool temperature fitness experience" – is launching into the at-home market with a full digital ...
Virtuagym has launched Stronger Together, an all-in-one, hybrid membership solution. The new service offers operators the tools to digitally engage ...
DUEL, a new motivational health and fitness platform, has partnered with Myzone to help challenge its participants to hit their ...
Garmin has acquired Firstbeat Analytics, provider of physiological analytics and metrics for consumer devices in the wellness, fitness and sports ...
Technogym has announced the launch of live streaming and on-demand classes. The new content will be delivered via the Technogym ...
Polar has announced the launch of Polar Unite, its new fitness watch. The watch features personalised workouts, wellbeing guidance, connected ...
Tenzing Natural Energy, the drinks brand behind the Tenzing Clean Air Tracker, has recently added new functionality to its free ...
The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour golfer Nick Watney said he ...
Fitness and athletic apparel firm Lululemon will acquire at-home fitness tech firm Mirror in a deal worth around US$500m (€446m, ...
Sports footwear and clothing firm Under Armour has used its expertise in high-performance textiles to produce a facemask designed for ...
Three industry firms – Active IQ, fibodo and Study Active – have teamed up to create a free, bespoke online fitness ...
Natalia Karbasova has set up a new company to run the FitTech Summit, the conference devoted to fitness technology and ...
The fitness industry's pivot to digital has defined the sector's response to the COVID-19 pandemic. For Spanish chain GO fit, ...
German fitness tech and equipment firm eGym has launched a new Corona Gym Solution, bringing together a number of resources ...
After four years in development, FORME Life is launching a home fitness studio concept designed to blur the line between ...
Wearable wellness tech giant Fitbit has unveiled a low-cost, easy-to-use emergency ventilator for use during the COVID-19 pandemic. The Fitbit ...
DataHub has launched a contact tracking app, specifically designed for the fitness and physical activity sector. The customer-facing Tractiv8 allows ...
Opinion
promotion
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Featured supplier: Digital education: TRX trains more than 14,000 professionals for free using live virtual training
In response to the pandemic, TRX, the global leader in functional training equipment, world- class training content, and app-based training technology, transformed its TRX Suspension Training Course into a free, live virtual edition via Zoom.
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
Company profile: FunXtion International BV
Unlock your club’s digital potential with the FunXtion Platform. Deliver engaging and immersive digital fitness ...
Company profile: ResortSuite
ResortSuite is a global leader in guest-centric hospitality management software solutions, designed to help streamline ...
Fitness equipment
TRX Training: Fitness equipment
Locking solutions
Monster Padlocks: Locking solutions
Direct debit solutions
Harlands Group: Direct debit solutions
Software
Book4Time Inc: Software
Fitness Software
FunXtion International BV: Fitness Software
30 Sep 2020
Exhibition Centre Cologne, Cologne, Germany
01-04 Oct 2020
Online,
07 Oct 2020
Palais Brongniart, Paris, France
Opinion
promotion
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Featured supplier: Digital education: TRX trains more than 14,000 professionals for free using live virtual training
In response to the pandemic, TRX, the global leader in functional training equipment, world- class training content, and app-based training technology, transformed its TRX Suspension Training Course into a free, live virtual edition via Zoom.
Company profile: FunXtion International BV
Unlock your club’s digital potential with the FunXtion Platform. Deliver engaging and immersive digital fitness ...
Company profile: ResortSuite
ResortSuite is a global leader in guest-centric hospitality management software solutions, designed to help streamline ...
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
Sign up
Fitness equipment
TRX Training: Fitness equipment
Locking solutions
Monster Padlocks: Locking solutions
Direct debit solutions
Harlands Group: Direct debit solutions
Software
Book4Time Inc: Software
Fitness Software
FunXtion International BV: Fitness Software
30 Sep 2020
Exhibition Centre Cologne, Cologne, Germany
01-04 Oct 2020
Online,
07 Oct 2020
Palais Brongniart, Paris, France

features

interview

Sharon Hegarty, Samsung

We envisage a world where someone’s smart home can support their fitness regime
interview

Paul Bowman, Wexer

The future of fitness is hybrid, says the CEO of Wexer. He shares his thoughts on why and how the industry should embrace this change
interview

Lindsay Cook, FitOn

Today FitOn is a totally different experience. That’s the beauty of software – it’s so easy to improve and change to meet your members’ needs

Create your own energy

A breakthrough in technology means wearable devices and other health and fitness products could soon be self-powered. Steph Eaves talks to Dr Ishara Dharmasena to find out how this could impact health and fitness
Editor's letter

Monetising digital

Having made a lightening fast pivot to digital during lockdown, gym operators are now figuring out how to optimise the assets they’ve invested in – it’s time to monetise digital and find ways to create hybrid models

Fighting COVID-19

In the aftermath of the pandemic, people will be more aware of the importance of their health and the strength of their immune system. Can fit tech alert users to potential immunodeficiencies or symptoms? And might these products assist governments? We asked industry leaders for their predictions

Functional wearables

A new ultra-thin, stretchable electronic material could be a game changer for wearable tech
people

Patrick Lucey

VP of AI, Stats Perform
We can capture tracking data from historical videos, enabling us to do large scale comparisons of players, such as Michael Jordan, across eras
people

Ian Mullane

Founder, Keepme
Using predictive and machine learning models, operators can hyper-personalise engagement
people

Richard Hanbury

Founder and CEO, Sana
I was in Yemen, close to the capital, Sana’a, when I had the accident that put me in a wheelchair and gave me a chronic nerve damage pain problem. This led me to develop the underlying technology of Sana
interview

Daniel Sobhani, Freeletics

People are set up for failure by the fitness industry with false promises and unrealistic expectations. We’ve always wanted to put a stop to this, and with Mindset Coaching we’re taking the next step
interview

Will Ahmed, Whoop

Whoop is taking wearable technology to the next level, providing deeper insights into individuals’ physiology and enabling optimised training. Founder and CEO Will Ahmed talks to Steph Eaves about the importance of personalised feedback
More features
News

Everyone Active launches permanent Everyone On Demand platform following successful 'pivot to digital' during lockdown

By

Leisure operator Everyone Active has launched a new digital offering, to run alongside its bricks and mortar operations.

During lockdown, the operator – which currently manages 190 facilities – pivoted to create an on-demand package containing five apps.

This initial, temporary, digital offering was priced at £9.99 a month and was designed to help members stay active while gyms were shut.

Everyone Active says the response was hugely positive, with 10,000 people taking up the offer, and enabled it to maintain a relationship with its members and drive much-needed revenue.

Identifying a market, Everyone Active then proceeded to create a long-term on-demand solution, designed to add value to its membership.

The new Everyone On Demand service includes access to training content from WithU, Flex, EXi and Les Mills on Demand.

To kick of the launch, the operator is planning to deploy Everyone On Demand to engage and keep current members – and entice new ones – by offering membership to the digital platform to all current and new Everyone Active facility members.

For those who are not ready to return to the gym, the operator is also offering standalone Everyone On Demand access for £9.99 a month.

“We spent a long time researching apps and talking to partners to ensure we created a well-rounded offering which would appeal to as many of our members as possible,” says Duncan Jefford, regional director, Everyone Active.

“We don’t want anyone to have to make the choice between the gym and their favourite on-demand session, so we launched Everyone On Demand as a package of market-leading fitness apps.

“We are confident we have an outstanding mix of workouts, including audio-coaching that members can benefit from both in and out of the gym, content led by fitness superstars like Jillian Michaels and the EXi app which takes excellent care of our new exercisers and special populations.

“Every returning or new member will receive access to all of these apps, which collectively contain almost 2,500 workouts, at no extra cost - as part of the current membership fee.

"We believe Everyone On Demand is the most comprehensive on-demand collection offered by any operator and gives our members the ultimate flexibility when it comes to how and where to train.”

The Everyone On Demand platform offers:

– WithU – more than 600 immersive workouts, led by personal trainers, via audio coaching and a 3D avatar

– Flex – 1,000+ workouts from a host of fitness brands – including Jillian Michaels, Sleek Technique, SH1FT and Sweat Factor

– Les Mills on Demand – More than 800 workouts from Les Mills' GroupX programmes, including BODYPUMP, CXWORX and GRIT

– EXi – NHS approved, prescribed exercise programmes. EXi is marketed as the world’s first app to specifically target any combination of 20 long term health conditions – including diabetes, heart disease, hypertension, depression and cancer

• The launch of Everyone On Demand comes just months after Everyone Active announced it was setting up a new brand, FORTIS By Speedflex, as part of a venture into branded studios. To read an interview with Duncan Jefford about the plans, click here for HCM Issue 2/2020

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More news
There’s growing consumer interest in halo (salt) therapy since COVID-19 as people look to improve their respiratory health and boost ...
Equipment giant Technogym has introduced its new Excite line of fully-connected cardio kit that has now been fitted with the ...
Silicon Valley tech startup, Bryte, proposes that hotels need to commit to in-room wellness in every guest room – for ...
The Consumer Technology Association (CTA) has announced that CES 2021 will be an all-digital experience, connecting exhibitors, customers, thought leaders ...
A new digital platform has been launched to help gyms, pools and leisure facilities re-open safely. Developed by digital specialist ...
Children and young people need more support to navigate the growing number of digital wellness technologies which track and manage ...
A fitness technology startup is aiming to turn boxing into the next at-home, subscription-based fitness trend. Liteboxer is based on ...
Brrrn – the world’s first "cool temperature fitness experience" – is launching into the at-home market with a full digital ...
Virtuagym has launched Stronger Together, an all-in-one, hybrid membership solution. The new service offers operators the tools to digitally engage ...
DUEL, a new motivational health and fitness platform, has partnered with Myzone to help challenge its participants to hit their ...
Garmin has acquired Firstbeat Analytics, provider of physiological analytics and metrics for consumer devices in the wellness, fitness and sports ...
Technogym has announced the launch of live streaming and on-demand classes. The new content will be delivered via the Technogym ...
Technogym
Technogym