At-home fitness company Echelon Fitness has signed a partnership deal with interior and product designer Eric Villency.
The deal will see the Villency Design Group create and develop a range of fitness equipment for Echelon, which currently provides indoor exercise bikes and mirror-like "Reflect" fitness solutions for the consumer market. Echelon also offers personalised workouts and an online community.
Villency Design Group has previously produced and developed designs for a number of leading fitness companies – including SoulCycle and Peloton – as well as well-known brands in other sectors, such as Mercedes-Benz, Delta, The Ritz-Carlton and ebay.
"This deal represents a tremendous opportunity for Echelon," said Lou Lentine, president of Echelon Fitness Multimedia.
"Eric has pioneered beautiful designs in the fitness industry and, with his unique viewpoint, Echelon will elevate the fitness experience for every enthusiast around the world helping us to become the global leader of the connected fitness industry."
Villency added: "Echelon's success has been driven by providing a great fitness experience at a tremendous value and we believe that good design isn't determined by price and it doesn't have to be expensive.
"We look forward to enhancing their designs and helping take the rider experience to the next level. Our philosophies align, great design and fitness should be accessible."
The move came after Echelon secured additional growth capital from North Castle Partners, a private equity firm that works with businesses promoting healthy, active and sustainable living.
North Castle's portfolio of prior and current companies includes brands such as Equinox, Barry's Bootcamp, Octane Fitness and Atkins.
