EGYM | Fit Tech promotion
EGYM | Fit Tech promotion
EGYM | Fit Tech promotion
features

ukactive update: Passing on the fitness bug

ukactive teams up with kids’ activity campaigner and tennis coach Judy Murray to put exercise back on the agenda for families. David Stalker reports

Published in Health Club Management 2014 issue 4

In the wake of declining rates of childhood fitness levels and an inactivity pandemic set to shatter the public health balance sheet, focusing on the role that the family unit has to play in getting kids active in and around the home before they reach school age should be an easy decision. But in recent years, the steady dip in the proportion of young children who regularly enjoy exercise has continued, with no signs of slowing down.

Many of the recent government attempts to get children more active have been focused on the school setting, where the majority of children still have their most meaningful, structured sporting and physical activity experiences.

However, there’s a large body of research that says the home is an integral first-stage environment for young children to learn, develop and improve the basic physical competencies such as throwing and catching – all as part of a healthy, happy childhood.

New report
ukactive has therefore joined forces with academic researchers and Judy Murray to deliver a report that sets out the true extent of childhood inactivity in the UK, and the steps that could be taken to reduce it by supporting parents to take the lead through active play in the home.
Released this month, the report – Start Young, Stay Active – offers a compelling case for early years physical activity to parents, teachers, family units and policymakers, with the aim of garnering additional support structures for parents to enable physical activity to become an intrinsic part of their children’s lives.

The report recommends a variety of measures that could be taken to embed physical activity into the lives of children and families away from the school environment. The idea of introducing physical education into the homework curriculum, drawing a thread of collaboration between teachers and parents, is just one idea.

As Murray notes: “It’s vital that parents encourage and foster an environment where activity is considered important, but it’s also vital for schools, sports providers and authorities to give parents the tools they need to instigate this.”

The long-term benefits of an active childhood are well documented. Studies have shown that more active children are more likely to turn into happy, active adults, less likely to develop psychological wellbeing issues and more likely to be free from chronic illness.

This new ukactive report argues that, where exercise becomes habitual – established before children even come to identify movement as being equivalent to exercise – we’re onto a winning streak. It’s this ‘cradle to grave’ approach of physical activity where significant health and wellbeing gains are made.

Next steps
There’s an ever-growing need for more research and analysis when it comes to the effects of the home environment on children and young people’s attitudes to physical activity as they move through life. Despite being data-poor, the evidence we do have suggests that a child’s appetite for physical activity and aptitude for developing the associated skills grows into lasting behavioural habits with early-age exposure and the willing involvement of parents and other family members.

ukactive, alongside Judy Murray, urges families, schools and anyone who may influence how much children move at home to consider the report findings. The onus is on all of us to help families ensure that children have ample opportunity to grow up with an active lifestyle.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

ukactive update: Passing on the fitness bug

ukactive teams up with kids’ activity campaigner and tennis coach Judy Murray to put exercise back on the agenda for families. David Stalker reports

Published in Health Club Management 2014 issue 4

In the wake of declining rates of childhood fitness levels and an inactivity pandemic set to shatter the public health balance sheet, focusing on the role that the family unit has to play in getting kids active in and around the home before they reach school age should be an easy decision. But in recent years, the steady dip in the proportion of young children who regularly enjoy exercise has continued, with no signs of slowing down.

Many of the recent government attempts to get children more active have been focused on the school setting, where the majority of children still have their most meaningful, structured sporting and physical activity experiences.

However, there’s a large body of research that says the home is an integral first-stage environment for young children to learn, develop and improve the basic physical competencies such as throwing and catching – all as part of a healthy, happy childhood.

New report
ukactive has therefore joined forces with academic researchers and Judy Murray to deliver a report that sets out the true extent of childhood inactivity in the UK, and the steps that could be taken to reduce it by supporting parents to take the lead through active play in the home.
Released this month, the report – Start Young, Stay Active – offers a compelling case for early years physical activity to parents, teachers, family units and policymakers, with the aim of garnering additional support structures for parents to enable physical activity to become an intrinsic part of their children’s lives.

The report recommends a variety of measures that could be taken to embed physical activity into the lives of children and families away from the school environment. The idea of introducing physical education into the homework curriculum, drawing a thread of collaboration between teachers and parents, is just one idea.

As Murray notes: “It’s vital that parents encourage and foster an environment where activity is considered important, but it’s also vital for schools, sports providers and authorities to give parents the tools they need to instigate this.”

The long-term benefits of an active childhood are well documented. Studies have shown that more active children are more likely to turn into happy, active adults, less likely to develop psychological wellbeing issues and more likely to be free from chronic illness.

This new ukactive report argues that, where exercise becomes habitual – established before children even come to identify movement as being equivalent to exercise – we’re onto a winning streak. It’s this ‘cradle to grave’ approach of physical activity where significant health and wellbeing gains are made.

Next steps
There’s an ever-growing need for more research and analysis when it comes to the effects of the home environment on children and young people’s attitudes to physical activity as they move through life. Despite being data-poor, the evidence we do have suggests that a child’s appetite for physical activity and aptitude for developing the associated skills grows into lasting behavioural habits with early-age exposure and the willing involvement of parents and other family members.

ukactive, alongside Judy Murray, urges families, schools and anyone who may influence how much children move at home to consider the report findings. The onus is on all of us to help families ensure that children have ample opportunity to grow up with an active lifestyle.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features