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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Letters: Write to reply

Fuel the debate about issues across the industry and share your best practice. We’d love to hear from you – [email protected]

Published in Health Club Management 2022 issue 11

Exercise for cancer recovery changes outcomes
Mel Spooner, CAWS
Mel Spooner / photo: CAWS

Cancer is close to home for all of us and we’ve been proud to partner with the Battle Cancer Charity – with the support of Nike – to challenge the global fitness and medical industry’s view of exercise post-cancer while removing the stigma that can be associated with post-cancer exercise capabilities.

Eighty-six per cent of those who are successfully treated for cancer experience debilitating levels of fatigue afterwards and at the three-year stage, a third of people are still struggling with the same physical limitations and issues.

The most proven way to counteract this is through structured physical activity and graded exercise and with the help of facilities and coaches across the world, we’re determined to provide access to this kind of support.

The Battle Cancer Programme Level 1 Certification is now available, with proceeds from the sale of every course being split directly with Battle Cancer to its support ongoing fundraising.

CAWS insists on providing essential training and education that’s affordable and the cost-effective certification focuses on supporting people after their treatment and teaches coaches and personal trainers how to deliver a new group training programme, providing late-stage rehabilitation for those who’ve experienced cancer.

We’re determined to provide access to training to enable the delivery of physical activity following cancer treatment
We need active lifestyles to flourish
Ian Fytche, CEO North Kesteven
Ian Fytche / photo: North Kesteven

Physical activity is at the heart of any definition of a flourishing community. Active lifestyles promote health and wellbeing and the network of facilities offering opportunities to be active creates community cohesion, social capital and economic development.

At North Kesteven we have a progressive strategy for physical activity and have invested significantly in facilities in Sleaford and at One NK in North Hykeham to reimagine and transform them into spaces for health, wellbeing and activity. We’ve also created long-distance routes across our district for walking and cycling.

We’re working with Integrated care system partners to tackle health inequalities and the social determinants of public health through investment in active lifestyles, housing options, and economic inclusion, with plans due to be launched in early 2023. We’re also advancing plans to decarbonise our leisure estate in pursuit of a sustainable net zero future and are working with partners to restore nature and promote biodiversity.

It’s a challenging time, but the future is active and the opportunity for positive generational change is one collectively we must grasp, globally, regionally and locally. Taking a lead from Sport England’s excellent strategy, Uniting the Movement, my hope is we can build local leadership and capacity to enable all our communities to flourish.

We must create generational change and an active future / photo: getty Images/AzIjOs32YbM/unsplash
Tread warily when going staffless
Marc Jones, Fitronics
Marc Jones / photo: FITRONICS

I read with interest your debate about staffless gyms in HCM recently (HCM issue 9 2022 www.hcmmag.com/staffless).

Staffless and automated gyms which are available at all hours are becoming ever-popular and the industry is increasingly looking to this model due to the pressures of the cost-of-living crisis.

However, we know from our research that 87 per cent of members want to be engaged with a member of the fitness staff and that having friendly staff increases the value customers place on their membership 2.2 times. Without team members on the gym floor, it’s also a challenge to build a community.

Operators running successful staffless facilities have invested in digital solutions to support the customer journey, get feedback and motivate customers. Simply cutting staff without such an investment is a risk.

It takes effort to help customers change their behaviour to get results and to keep standards high. The flip side of this – losing customers and having to replace them – is an expensive and time-consuming game. The most effective retention solutions allow operators to focus their limited time and resources in the right areas of the operation to have the most impact. Available solutions include education, coaching and software to help them create change to deliver an experience that will turn members into loyal fans, regardless of the number of staff present.

Having friendly staff increases the value customers place on their health club membership 2.2 times
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
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features

Letters: Write to reply

Fuel the debate about issues across the industry and share your best practice. We’d love to hear from you – [email protected]

Published in Health Club Management 2022 issue 11

Exercise for cancer recovery changes outcomes
Mel Spooner, CAWS
Mel Spooner / photo: CAWS

Cancer is close to home for all of us and we’ve been proud to partner with the Battle Cancer Charity – with the support of Nike – to challenge the global fitness and medical industry’s view of exercise post-cancer while removing the stigma that can be associated with post-cancer exercise capabilities.

Eighty-six per cent of those who are successfully treated for cancer experience debilitating levels of fatigue afterwards and at the three-year stage, a third of people are still struggling with the same physical limitations and issues.

The most proven way to counteract this is through structured physical activity and graded exercise and with the help of facilities and coaches across the world, we’re determined to provide access to this kind of support.

The Battle Cancer Programme Level 1 Certification is now available, with proceeds from the sale of every course being split directly with Battle Cancer to its support ongoing fundraising.

CAWS insists on providing essential training and education that’s affordable and the cost-effective certification focuses on supporting people after their treatment and teaches coaches and personal trainers how to deliver a new group training programme, providing late-stage rehabilitation for those who’ve experienced cancer.

We’re determined to provide access to training to enable the delivery of physical activity following cancer treatment
We need active lifestyles to flourish
Ian Fytche, CEO North Kesteven
Ian Fytche / photo: North Kesteven

Physical activity is at the heart of any definition of a flourishing community. Active lifestyles promote health and wellbeing and the network of facilities offering opportunities to be active creates community cohesion, social capital and economic development.

At North Kesteven we have a progressive strategy for physical activity and have invested significantly in facilities in Sleaford and at One NK in North Hykeham to reimagine and transform them into spaces for health, wellbeing and activity. We’ve also created long-distance routes across our district for walking and cycling.

We’re working with Integrated care system partners to tackle health inequalities and the social determinants of public health through investment in active lifestyles, housing options, and economic inclusion, with plans due to be launched in early 2023. We’re also advancing plans to decarbonise our leisure estate in pursuit of a sustainable net zero future and are working with partners to restore nature and promote biodiversity.

It’s a challenging time, but the future is active and the opportunity for positive generational change is one collectively we must grasp, globally, regionally and locally. Taking a lead from Sport England’s excellent strategy, Uniting the Movement, my hope is we can build local leadership and capacity to enable all our communities to flourish.

We must create generational change and an active future / photo: getty Images/AzIjOs32YbM/unsplash
Tread warily when going staffless
Marc Jones, Fitronics
Marc Jones / photo: FITRONICS

I read with interest your debate about staffless gyms in HCM recently (HCM issue 9 2022 www.hcmmag.com/staffless).

Staffless and automated gyms which are available at all hours are becoming ever-popular and the industry is increasingly looking to this model due to the pressures of the cost-of-living crisis.

However, we know from our research that 87 per cent of members want to be engaged with a member of the fitness staff and that having friendly staff increases the value customers place on their membership 2.2 times. Without team members on the gym floor, it’s also a challenge to build a community.

Operators running successful staffless facilities have invested in digital solutions to support the customer journey, get feedback and motivate customers. Simply cutting staff without such an investment is a risk.

It takes effort to help customers change their behaviour to get results and to keep standards high. The flip side of this – losing customers and having to replace them – is an expensive and time-consuming game. The most effective retention solutions allow operators to focus their limited time and resources in the right areas of the operation to have the most impact. Available solutions include education, coaching and software to help them create change to deliver an experience that will turn members into loyal fans, regardless of the number of staff present.

Having friendly staff increases the value customers place on their health club membership 2.2 times
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features