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features

Virtual Fitness: Sky x Fiit

Fiit has secured a deal with TV giant Sky, to make its virtual workout platform available through the subscription-based Sky Q service. With 20 per cent of Fiit users now accessing the app through Sky, Fit Tech speaks to Fraser Stirling and Daniel Shellard to find out more

Published in Fit Tech 2021 issue 1

Fraser Stirling
Group chief product officer, Sky
Stirling says Sky Q customers were already using the platform to stream fitness classes
How did the partnership with Fiit come about?

Personal fitness services have continued to grow over the past few years and more people want to train at home, track their progress and tailor their workouts to get the best results. We knew there was an opportunity to add more fitness to Sky Q.

Partnering with Fiit to build a bespoke experience for Sky Q customers means we’re able to offer something for everyone: HIIT, yoga or combat training! The trainers and content are really engaging and motivating, which is exactly what people need when exercising from home.

How much did the pandemic influence this decision?

We were already looking at how we could bring fitness experiences to Sky Q, and it’s clear this has become more important than ever to our customers. We’re pleased to have been able to work with Fiit and get their experience onto Sky Q, at a time our customers really need and want it.

Why is Sky a perfect platform for fitness content?

We know our customers are big fans of fitness activity already, as they use their Sky Q boxes to stream workout sessions from many of the features on the platform. The launch of Fiit means we can offer a more professional, tailored, immersive workout experience – all on the big screen, in a very integrated and easy way.

Sky Q is at the heart of our customers’ homes, with a huge variety of TV, entertainment, music, games and more; adding fitness to its roll call of features means our customers can do more of what they love in the comfort of their home.

What is it about Fiit that appealed to Sky? Why do you think it will suit Sky users?

Fiit is constantly innovating to make exercising more fun, rewarding and personalised. It’s a high quality and rich experience that we’re confident our Sky Q customers will love.

The wide variety of fitness classes that Fiit offers makes it a great fit for Sky Q, because it really is providing something for everyone. It’s also compatible with many of the other devices that our customers already own, from smart watches to smartphones, and the TV app will soon be able to synchronise with the data from these devices, allowing it to show a customer’s real time statistics and Fiit points on their TV as they work out.

Are you planning or open to partnering with any other fitness or wellness content providers?

We want to keep offering our customers more of what they love, from TV to music, to education, games and fitness. Fiit covers so much of the fitness space, but we would like to add more specialist fitness and wellbeing areas to our service – so watch this space.

We know our customers value everything being in one place, and the ease of the Sky Q experience
Has the Sky platform had to be adapted in any way to facilitate fitness streaming?

The Sky Q platform is designed so that we can add apps to it very quickly – we’ve already added Netflix, Spotify, Disney+, iPlayer, ROXi, Playworks and more.

We worked closely with Fiit to create a new bespoke, made-for-TV version of their app. This involved building in things like voice search capability, so that Sky Q customers can say “fitness” into their voice remote to get to our new fitness destination.

Will Sky be promoting the Fiit workouts on its platform?

Yes, we want Sky Q customers to be able to easily discover Fiit and everything that it has to offer. If customers say “fitness” into their Sky Q voice remote, they’ll get to a new fitness destination featuring content from Fiit, Sky, Spotify and YouTube, and including Sky One’s Fit in 5 and Dance Fit.

There’s currently a ‘Try Fiit today’ option, giving customers access to 24 free Fiit classes, as well a special 30-day free trial period for Sky VIP customers.

What insights did you use when establishing the Fiit offer?

We know our customers enjoy fitness classes and working out at home. More importantly we know they value everything being all in one place, and the ease of the Sky Q experience.

We’re always looking to bring our customers more of what they love, so we used insights from our existing fitness content, such as YouTube and Fit in 5, to understand what was most popular with Sky Q customers. These insights enable us to make sure we offer what our customers need, both in terms of experience and the variety of workouts and content.

What are your future aims for this partnership?

The new service has been well received by Sky Q customers and we want to keep innovating and developing with Fiit. Over the next year, we’re excited to see a greater integration of the app onto the Sky Q platform and a host of new features including training plans, Fiit club and more.

The TV app will soon be able to sync with the data from a range of wearables
A host of new features is planned for the Fiit app on Sky Q, including training plans and a Fiit Club
FIIT ACCESS THROUGH SKY

Sky Q customers have the option to pay to upgrade to the full Fiit service on one of the company’s standard price plans – monthly £20, quarterly £45 and yearly £120.

Existing Fiit members will be able to sign into their account on Sky Q.

Daniel shellard
CEO, Fiit
Tell us a bit about Fiit – what exactly do you offer and how does it work?

Fiit is the UK’s highest-rated digital fitness experience. We combine hardware and software to deliver an immersive, social and gamified fitness experience all led by the UK’s top trainers. We have a wide variety of classes ranging from cardio, strength, yoga and pilates.

How did the partnership with Sky come about?

Sky was looking at fitness offerings to bring to their Sky Q platform and given we were the highest-rated mobile fitness app with many of our customers already using cables and casting to get us onto the big screen, the partnership made sense from both sides.

What impact has the pandemic had on Fiit? How do you think it will change the fitness industry and the way people work out?

The pandemic has allowed people to experience the new wave of connected home workout experiences. Many at-home sceptics have now been converted as they realise that they can get an incredible workout with friends in real time, compete in leader boards, and easily track their progression. At-home is now a legitimate part of people’s fitness toolkit.

Why is Sky a good platform for Fiit?

Sky is an innovator when it comes to delivering media in the home and the Sky Q platform curates the best in TV applications.

Does Fiit completely replace the gym?

No. Clearly during the pandemic with reduced access to the gyms, more people are using our solution at home but our long term thesis has always been that fitness will follow a similar pattern to retail where customers will adopt a multi-channel approach – working out at home, in the gym and outdoors. We have already begun executing our in-gym vision with our digital studios in partnership with The Gym Group.

What are your goals for this partnership?

Our goal is aligned with our mission – we aim to make exercise a habit for everyone. With Sky’s market-leading platform and reach this allows us to take a big step closer to achieving that.

The founders of Fiit made it their mission to make exercise a habit for everyone
The pandemic has made consumers more open to working out at home
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

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We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
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Put on your red light

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Funxtion: A vital connection

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Global fitness technology provider Virtuagym has raised a new €3m investment from Icecat, an Amsterdam-based technology company which invests in innovative technology organisations.
With a focus on globalisation, Magicline has officially launched its software in the UK. As Europe’s leading gym management software company, the company strives to provide the best tools for gym owners to be successful, win new members and elevate their businesses.
Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscle ...
Premier Global NASM, the UK’s leader in health and fitness education was founded in 1992 ...
MAGICLINE – Europe's Leading Gym Management Software
Sport Alliance GmbH
Magicline is Europe's leading cloud-based gym management software. Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
Sign up
On demand
Lockers/interior design
Wearable technology solutions
Flooring
Management software
25-26 Sep 2022
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features

Virtual Fitness: Sky x Fiit

Fiit has secured a deal with TV giant Sky, to make its virtual workout platform available through the subscription-based Sky Q service. With 20 per cent of Fiit users now accessing the app through Sky, Fit Tech speaks to Fraser Stirling and Daniel Shellard to find out more

Published in Fit Tech 2021 issue 1

Fraser Stirling
Group chief product officer, Sky
Stirling says Sky Q customers were already using the platform to stream fitness classes
How did the partnership with Fiit come about?

Personal fitness services have continued to grow over the past few years and more people want to train at home, track their progress and tailor their workouts to get the best results. We knew there was an opportunity to add more fitness to Sky Q.

Partnering with Fiit to build a bespoke experience for Sky Q customers means we’re able to offer something for everyone: HIIT, yoga or combat training! The trainers and content are really engaging and motivating, which is exactly what people need when exercising from home.

How much did the pandemic influence this decision?

We were already looking at how we could bring fitness experiences to Sky Q, and it’s clear this has become more important than ever to our customers. We’re pleased to have been able to work with Fiit and get their experience onto Sky Q, at a time our customers really need and want it.

Why is Sky a perfect platform for fitness content?

We know our customers are big fans of fitness activity already, as they use their Sky Q boxes to stream workout sessions from many of the features on the platform. The launch of Fiit means we can offer a more professional, tailored, immersive workout experience – all on the big screen, in a very integrated and easy way.

Sky Q is at the heart of our customers’ homes, with a huge variety of TV, entertainment, music, games and more; adding fitness to its roll call of features means our customers can do more of what they love in the comfort of their home.

What is it about Fiit that appealed to Sky? Why do you think it will suit Sky users?

Fiit is constantly innovating to make exercising more fun, rewarding and personalised. It’s a high quality and rich experience that we’re confident our Sky Q customers will love.

The wide variety of fitness classes that Fiit offers makes it a great fit for Sky Q, because it really is providing something for everyone. It’s also compatible with many of the other devices that our customers already own, from smart watches to smartphones, and the TV app will soon be able to synchronise with the data from these devices, allowing it to show a customer’s real time statistics and Fiit points on their TV as they work out.

Are you planning or open to partnering with any other fitness or wellness content providers?

We want to keep offering our customers more of what they love, from TV to music, to education, games and fitness. Fiit covers so much of the fitness space, but we would like to add more specialist fitness and wellbeing areas to our service – so watch this space.

We know our customers value everything being in one place, and the ease of the Sky Q experience
Has the Sky platform had to be adapted in any way to facilitate fitness streaming?

The Sky Q platform is designed so that we can add apps to it very quickly – we’ve already added Netflix, Spotify, Disney+, iPlayer, ROXi, Playworks and more.

We worked closely with Fiit to create a new bespoke, made-for-TV version of their app. This involved building in things like voice search capability, so that Sky Q customers can say “fitness” into their voice remote to get to our new fitness destination.

Will Sky be promoting the Fiit workouts on its platform?

Yes, we want Sky Q customers to be able to easily discover Fiit and everything that it has to offer. If customers say “fitness” into their Sky Q voice remote, they’ll get to a new fitness destination featuring content from Fiit, Sky, Spotify and YouTube, and including Sky One’s Fit in 5 and Dance Fit.

There’s currently a ‘Try Fiit today’ option, giving customers access to 24 free Fiit classes, as well a special 30-day free trial period for Sky VIP customers.

What insights did you use when establishing the Fiit offer?

We know our customers enjoy fitness classes and working out at home. More importantly we know they value everything being all in one place, and the ease of the Sky Q experience.

We’re always looking to bring our customers more of what they love, so we used insights from our existing fitness content, such as YouTube and Fit in 5, to understand what was most popular with Sky Q customers. These insights enable us to make sure we offer what our customers need, both in terms of experience and the variety of workouts and content.

What are your future aims for this partnership?

The new service has been well received by Sky Q customers and we want to keep innovating and developing with Fiit. Over the next year, we’re excited to see a greater integration of the app onto the Sky Q platform and a host of new features including training plans, Fiit club and more.

The TV app will soon be able to sync with the data from a range of wearables
A host of new features is planned for the Fiit app on Sky Q, including training plans and a Fiit Club
FIIT ACCESS THROUGH SKY

Sky Q customers have the option to pay to upgrade to the full Fiit service on one of the company’s standard price plans – monthly £20, quarterly £45 and yearly £120.

Existing Fiit members will be able to sign into their account on Sky Q.

Daniel shellard
CEO, Fiit
Tell us a bit about Fiit – what exactly do you offer and how does it work?

Fiit is the UK’s highest-rated digital fitness experience. We combine hardware and software to deliver an immersive, social and gamified fitness experience all led by the UK’s top trainers. We have a wide variety of classes ranging from cardio, strength, yoga and pilates.

How did the partnership with Sky come about?

Sky was looking at fitness offerings to bring to their Sky Q platform and given we were the highest-rated mobile fitness app with many of our customers already using cables and casting to get us onto the big screen, the partnership made sense from both sides.

What impact has the pandemic had on Fiit? How do you think it will change the fitness industry and the way people work out?

The pandemic has allowed people to experience the new wave of connected home workout experiences. Many at-home sceptics have now been converted as they realise that they can get an incredible workout with friends in real time, compete in leader boards, and easily track their progression. At-home is now a legitimate part of people’s fitness toolkit.

Why is Sky a good platform for Fiit?

Sky is an innovator when it comes to delivering media in the home and the Sky Q platform curates the best in TV applications.

Does Fiit completely replace the gym?

No. Clearly during the pandemic with reduced access to the gyms, more people are using our solution at home but our long term thesis has always been that fitness will follow a similar pattern to retail where customers will adopt a multi-channel approach – working out at home, in the gym and outdoors. We have already begun executing our in-gym vision with our digital studios in partnership with The Gym Group.

What are your goals for this partnership?

Our goal is aligned with our mission – we aim to make exercise a habit for everyone. With Sky’s market-leading platform and reach this allows us to take a big step closer to achieving that.

The founders of Fiit made it their mission to make exercise a habit for everyone
The pandemic has made consumers more open to working out at home
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
Interview

Mathieu Letombe

The new feature ‘Vascular Age’ was developed by cardiologists to provide an easy-to-understand assessment of arterial health – just by stepping on the scale
Augmented Reality

Refining augmented reality

London boutique The Refinery has created an avatar-led digital fitness offering called ALFI, which utilises augmented reality (AR) to demonstrate movements. Zoe Bertali, one of the co-founders of the gym, tells us more
In conversation

Jessica Ennis-Hill: founder of Jennis

Jessica Ennis-Hill is on a mission to close the gender data gap in health research. Her app, Jennis CycleMapping, is designed to help women understand their cycles and how to train during each different phase. Steph Eaves speaks to Ennis-Hill to find out exactly how it works
Usability

How usable is your product?

Your fit tech product might be a game changer, solving problems or creating new possibilities for clients, but none of this will matter if it’s not easy and enjoyable to use. Industrial designer Nick Chubb explains why usability is key, and the factors to consider when designing your new product
Interview

Put on your red light

Red light therapy promises a variety of benefits, including better recovery, skin rejuvenation and increased energy, but is it all too good to be true? Fit Tech spoke to Bryan Gohl and James Strong of Red Light Rising, and Wes Pfiffner of Joovv to find out more
Interview

Kilian Saekel

A-Champs is a platform that delivers sports science-based programmes and games through interactive sensor pods that come with light, sound and vibration
Origin Stories

Adrian Hon

Zombies, Run! is one of the most enduring fitness apps, with half a million users getting active while engaging in ‘missions’ against the zombie apocalypse. Its co-creator spoke to Steph Eaves about the power of story
App analysis

Digital community

Matt Stebbings of SLT Group talks about the creation of their Community Portal, a new platform that aims to help anyone to get active, whether that’s inside or outside of SLT’s facilities
Supplier showcase

Funxtion: A vital connection

NonStop Gym, Switzerland’s no frills gym chain, has appointed FunXtion to create its member training app
Research

Monitoring mental health

New technology uses advanced machine learning to monitor patients’ mental health between visits to their medical providers
Fit Tech People

Devi Mahadevia

Facebook director of sports and fitness partnerships
With Facebook paid online events, publishers can charge viewers to attend a video livestream on their Facebook pages or a third party video service
Fit Tech People

Andy Etches

Founder and sports director, Rezzil
Rezzil was able to have an injured player learning his new manager's philosophy, positioning and playing style – all from a seated position
Interview

Preston Lewis, Black Box VR

We’ve had to create training experiences that show users how to grab handles in the virtual world that are mapped to our real-world machine
More features