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Technogym | Fit Tech promotion
Technogym | Fit Tech promotion
Technogym | Fit Tech promotion
features

Virtual Fitness: Sky x Fiit

Fiit has secured a deal with TV giant Sky, to make its virtual workout platform available through the subscription-based Sky Q service. With 20 per cent of Fiit users now accessing the app through Sky, Fit Tech speaks to Fraser Stirling and Daniel Shellard to find out more

Published in Fit Tech 2021 issue 1

Fraser Stirling
Group chief product officer, Sky
Stirling says Sky Q customers were already using the platform to stream fitness classes
How did the partnership with Fiit come about?

Personal fitness services have continued to grow over the past few years and more people want to train at home, track their progress and tailor their workouts to get the best results. We knew there was an opportunity to add more fitness to Sky Q.

Partnering with Fiit to build a bespoke experience for Sky Q customers means we’re able to offer something for everyone: HIIT, yoga or combat training! The trainers and content are really engaging and motivating, which is exactly what people need when exercising from home.

How much did the pandemic influence this decision?

We were already looking at how we could bring fitness experiences to Sky Q, and it’s clear this has become more important than ever to our customers. We’re pleased to have been able to work with Fiit and get their experience onto Sky Q, at a time our customers really need and want it.

Why is Sky a perfect platform for fitness content?

We know our customers are big fans of fitness activity already, as they use their Sky Q boxes to stream workout sessions from many of the features on the platform. The launch of Fiit means we can offer a more professional, tailored, immersive workout experience – all on the big screen, in a very integrated and easy way.

Sky Q is at the heart of our customers’ homes, with a huge variety of TV, entertainment, music, games and more; adding fitness to its roll call of features means our customers can do more of what they love in the comfort of their home.

What is it about Fiit that appealed to Sky? Why do you think it will suit Sky users?

Fiit is constantly innovating to make exercising more fun, rewarding and personalised. It’s a high quality and rich experience that we’re confident our Sky Q customers will love.

The wide variety of fitness classes that Fiit offers makes it a great fit for Sky Q, because it really is providing something for everyone. It’s also compatible with many of the other devices that our customers already own, from smart watches to smartphones, and the TV app will soon be able to synchronise with the data from these devices, allowing it to show a customer’s real time statistics and Fiit points on their TV as they work out.

Are you planning or open to partnering with any other fitness or wellness content providers?

We want to keep offering our customers more of what they love, from TV to music, to education, games and fitness. Fiit covers so much of the fitness space, but we would like to add more specialist fitness and wellbeing areas to our service – so watch this space.

We know our customers value everything being in one place, and the ease of the Sky Q experience
Has the Sky platform had to be adapted in any way to facilitate fitness streaming?

The Sky Q platform is designed so that we can add apps to it very quickly – we’ve already added Netflix, Spotify, Disney+, iPlayer, ROXi, Playworks and more.

We worked closely with Fiit to create a new bespoke, made-for-TV version of their app. This involved building in things like voice search capability, so that Sky Q customers can say “fitness” into their voice remote to get to our new fitness destination.

Will Sky be promoting the Fiit workouts on its platform?

Yes, we want Sky Q customers to be able to easily discover Fiit and everything that it has to offer. If customers say “fitness” into their Sky Q voice remote, they’ll get to a new fitness destination featuring content from Fiit, Sky, Spotify and YouTube, and including Sky One’s Fit in 5 and Dance Fit.

There’s currently a ‘Try Fiit today’ option, giving customers access to 24 free Fiit classes, as well a special 30-day free trial period for Sky VIP customers.

What insights did you use when establishing the Fiit offer?

We know our customers enjoy fitness classes and working out at home. More importantly we know they value everything being all in one place, and the ease of the Sky Q experience.

We’re always looking to bring our customers more of what they love, so we used insights from our existing fitness content, such as YouTube and Fit in 5, to understand what was most popular with Sky Q customers. These insights enable us to make sure we offer what our customers need, both in terms of experience and the variety of workouts and content.

What are your future aims for this partnership?

The new service has been well received by Sky Q customers and we want to keep innovating and developing with Fiit. Over the next year, we’re excited to see a greater integration of the app onto the Sky Q platform and a host of new features including training plans, Fiit club and more.

The TV app will soon be able to sync with the data from a range of wearables
A host of new features is planned for the Fiit app on Sky Q, including training plans and a Fiit Club
FIIT ACCESS THROUGH SKY

Sky Q customers have the option to pay to upgrade to the full Fiit service on one of the company’s standard price plans – monthly £20, quarterly £45 and yearly £120.

Existing Fiit members will be able to sign into their account on Sky Q.

Daniel shellard
CEO, Fiit
Tell us a bit about Fiit – what exactly do you offer and how does it work?

Fiit is the UK’s highest-rated digital fitness experience. We combine hardware and software to deliver an immersive, social and gamified fitness experience all led by the UK’s top trainers. We have a wide variety of classes ranging from cardio, strength, yoga and pilates.

How did the partnership with Sky come about?

Sky was looking at fitness offerings to bring to their Sky Q platform and given we were the highest-rated mobile fitness app with many of our customers already using cables and casting to get us onto the big screen, the partnership made sense from both sides.

What impact has the pandemic had on Fiit? How do you think it will change the fitness industry and the way people work out?

The pandemic has allowed people to experience the new wave of connected home workout experiences. Many at-home sceptics have now been converted as they realise that they can get an incredible workout with friends in real time, compete in leader boards, and easily track their progression. At-home is now a legitimate part of people’s fitness toolkit.

Why is Sky a good platform for Fiit?

Sky is an innovator when it comes to delivering media in the home and the Sky Q platform curates the best in TV applications.

Does Fiit completely replace the gym?

No. Clearly during the pandemic with reduced access to the gyms, more people are using our solution at home but our long term thesis has always been that fitness will follow a similar pattern to retail where customers will adopt a multi-channel approach – working out at home, in the gym and outdoors. We have already begun executing our in-gym vision with our digital studios in partnership with The Gym Group.

What are your goals for this partnership?

Our goal is aligned with our mission – we aim to make exercise a habit for everyone. With Sky’s market-leading platform and reach this allows us to take a big step closer to achieving that.

The founders of Fiit made it their mission to make exercise a habit for everyone
The pandemic has made consumers more open to working out at home
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

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Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
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The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
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Building on the blockchain

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Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
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Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
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New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
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35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

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Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
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Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
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Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

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CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
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Digital
Flooring
Salt therapy products
Cryotherapy
Lockers
20-22 Mar 2024
The Salil Hotel Riverside, Bangkok, Bangkok, Thailand

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features

Virtual Fitness: Sky x Fiit

Fiit has secured a deal with TV giant Sky, to make its virtual workout platform available through the subscription-based Sky Q service. With 20 per cent of Fiit users now accessing the app through Sky, Fit Tech speaks to Fraser Stirling and Daniel Shellard to find out more

Published in Fit Tech 2021 issue 1

Fraser Stirling
Group chief product officer, Sky
Stirling says Sky Q customers were already using the platform to stream fitness classes
How did the partnership with Fiit come about?

Personal fitness services have continued to grow over the past few years and more people want to train at home, track their progress and tailor their workouts to get the best results. We knew there was an opportunity to add more fitness to Sky Q.

Partnering with Fiit to build a bespoke experience for Sky Q customers means we’re able to offer something for everyone: HIIT, yoga or combat training! The trainers and content are really engaging and motivating, which is exactly what people need when exercising from home.

How much did the pandemic influence this decision?

We were already looking at how we could bring fitness experiences to Sky Q, and it’s clear this has become more important than ever to our customers. We’re pleased to have been able to work with Fiit and get their experience onto Sky Q, at a time our customers really need and want it.

Why is Sky a perfect platform for fitness content?

We know our customers are big fans of fitness activity already, as they use their Sky Q boxes to stream workout sessions from many of the features on the platform. The launch of Fiit means we can offer a more professional, tailored, immersive workout experience – all on the big screen, in a very integrated and easy way.

Sky Q is at the heart of our customers’ homes, with a huge variety of TV, entertainment, music, games and more; adding fitness to its roll call of features means our customers can do more of what they love in the comfort of their home.

What is it about Fiit that appealed to Sky? Why do you think it will suit Sky users?

Fiit is constantly innovating to make exercising more fun, rewarding and personalised. It’s a high quality and rich experience that we’re confident our Sky Q customers will love.

The wide variety of fitness classes that Fiit offers makes it a great fit for Sky Q, because it really is providing something for everyone. It’s also compatible with many of the other devices that our customers already own, from smart watches to smartphones, and the TV app will soon be able to synchronise with the data from these devices, allowing it to show a customer’s real time statistics and Fiit points on their TV as they work out.

Are you planning or open to partnering with any other fitness or wellness content providers?

We want to keep offering our customers more of what they love, from TV to music, to education, games and fitness. Fiit covers so much of the fitness space, but we would like to add more specialist fitness and wellbeing areas to our service – so watch this space.

We know our customers value everything being in one place, and the ease of the Sky Q experience
Has the Sky platform had to be adapted in any way to facilitate fitness streaming?

The Sky Q platform is designed so that we can add apps to it very quickly – we’ve already added Netflix, Spotify, Disney+, iPlayer, ROXi, Playworks and more.

We worked closely with Fiit to create a new bespoke, made-for-TV version of their app. This involved building in things like voice search capability, so that Sky Q customers can say “fitness” into their voice remote to get to our new fitness destination.

Will Sky be promoting the Fiit workouts on its platform?

Yes, we want Sky Q customers to be able to easily discover Fiit and everything that it has to offer. If customers say “fitness” into their Sky Q voice remote, they’ll get to a new fitness destination featuring content from Fiit, Sky, Spotify and YouTube, and including Sky One’s Fit in 5 and Dance Fit.

There’s currently a ‘Try Fiit today’ option, giving customers access to 24 free Fiit classes, as well a special 30-day free trial period for Sky VIP customers.

What insights did you use when establishing the Fiit offer?

We know our customers enjoy fitness classes and working out at home. More importantly we know they value everything being all in one place, and the ease of the Sky Q experience.

We’re always looking to bring our customers more of what they love, so we used insights from our existing fitness content, such as YouTube and Fit in 5, to understand what was most popular with Sky Q customers. These insights enable us to make sure we offer what our customers need, both in terms of experience and the variety of workouts and content.

What are your future aims for this partnership?

The new service has been well received by Sky Q customers and we want to keep innovating and developing with Fiit. Over the next year, we’re excited to see a greater integration of the app onto the Sky Q platform and a host of new features including training plans, Fiit club and more.

The TV app will soon be able to sync with the data from a range of wearables
A host of new features is planned for the Fiit app on Sky Q, including training plans and a Fiit Club
FIIT ACCESS THROUGH SKY

Sky Q customers have the option to pay to upgrade to the full Fiit service on one of the company’s standard price plans – monthly £20, quarterly £45 and yearly £120.

Existing Fiit members will be able to sign into their account on Sky Q.

Daniel shellard
CEO, Fiit
Tell us a bit about Fiit – what exactly do you offer and how does it work?

Fiit is the UK’s highest-rated digital fitness experience. We combine hardware and software to deliver an immersive, social and gamified fitness experience all led by the UK’s top trainers. We have a wide variety of classes ranging from cardio, strength, yoga and pilates.

How did the partnership with Sky come about?

Sky was looking at fitness offerings to bring to their Sky Q platform and given we were the highest-rated mobile fitness app with many of our customers already using cables and casting to get us onto the big screen, the partnership made sense from both sides.

What impact has the pandemic had on Fiit? How do you think it will change the fitness industry and the way people work out?

The pandemic has allowed people to experience the new wave of connected home workout experiences. Many at-home sceptics have now been converted as they realise that they can get an incredible workout with friends in real time, compete in leader boards, and easily track their progression. At-home is now a legitimate part of people’s fitness toolkit.

Why is Sky a good platform for Fiit?

Sky is an innovator when it comes to delivering media in the home and the Sky Q platform curates the best in TV applications.

Does Fiit completely replace the gym?

No. Clearly during the pandemic with reduced access to the gyms, more people are using our solution at home but our long term thesis has always been that fitness will follow a similar pattern to retail where customers will adopt a multi-channel approach – working out at home, in the gym and outdoors. We have already begun executing our in-gym vision with our digital studios in partnership with The Gym Group.

What are your goals for this partnership?

Our goal is aligned with our mission – we aim to make exercise a habit for everyone. With Sky’s market-leading platform and reach this allows us to take a big step closer to achieving that.

The founders of Fiit made it their mission to make exercise a habit for everyone
The pandemic has made consumers more open to working out at home
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features