Boost member engagement with technology
Engaging members is an ongoing challenge for any club. Engaged members are more motivated, more committed to your business, and happier with the services you provide. Member engagement revolves around communication and customer experience. It is the effect and aggregate of all the interactions clients have with your business, from marketing to commercials to the motivational messages your coaches send to their clients.
Today, engagement is all about personalisation. Consumers have become savvy to marketing messages and know when they're being sold to. Impersonal, mass messages are no longer the key to success. But you also don't have time to sit at your desk all day to type personal messages to your clients. The solution is to pick the right tools for the job.
Supercharging communication
Technology can be used to improve engagement and communication between your members and your staff. High engagement creates a sense of belonging, which boosts motivation. Engagement is about communication, and technology provides a plethora of options to improve communication. Of course, there's private messaging, but keep in mind that one-on-one is time-intensive.
Collective communciation in the form of discussion or special interest groups is more efficient. Your members can form social connections and motivate each other. For you and your staff, it becomes easy to post motivational group messages, share knowledge, engage your members one on one, share challenges, and so on. And because you can always maintain a dialogue, interaction never becomes forced or unengaged.
Challenge and reward members
A second important factor to engagement is the customer experience. For clubs, a good customer experience generally means that members are motivated and reach their goals in a positive club environment. You can stimulate all these factors at once by setting up a challenge and reward system. By using mobile apps for progress tracking and communication, it's easy to create an atmosphere of friendly competition that will keep your members motivated and committed.
An app to boost engagement
We all have smartphones nowadays. That's why a club mobile app is a great tool to engage your clients. The groups you have set up can be made accessible through your app, so your members can interact with you wherever they are.
For added motivation, you can easily set up daily workout or nutrition reminders for your members, or push notifications to notify them of special offers, challenges, or new classes. Daily use of these mobile apps will 'force' your members to be involved with fitness and nutrition on a daily basis, and these daily repetitions are building blocks of new habits.
The options to extend the contact moments with your health club members are endless, and each moment is another chance to increase your members’ motivation and to remind them to keep on working on a healthier lifestyle.
