The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Promotional Feature: Virtuagym to promote member engagement with all-in-one fitness software

The Virtuagym software and app can assist health clubs in creating a powerful online community among their members, enhancing day-to-day engagement, communication and motivation

Published in Health Club Management 2016 issue 9

Boost member engagement with technology
Engaging members is an ongoing challenge for any club. Engaged members are more motivated, more committed to your business, and happier with the services you provide. Member engagement revolves around communication and customer experience. It is the effect and aggregate of all the interactions clients have with your business, from marketing to commercials to the motivational messages your coaches send to their clients.

Today, engagement is all about personalisation. Consumers have become savvy to marketing messages and know when they're being sold to. Impersonal, mass messages are no longer the key to success. But you also don't have time to sit at your desk all day to type personal messages to your clients. The solution is to pick the right tools for the job.

Supercharging communication
Technology can be used to improve engagement and communication between your members and your staff. High engagement creates a sense of belonging, which boosts motivation. Engagement is about communication, and technology provides a plethora of options to improve communication. Of course, there's private messaging, but keep in mind that one-on-one is time-intensive.

Collective communciation in the form of discussion or special interest groups is more efficient. Your members can form social connections and motivate each other. For you and your staff, it becomes easy to post motivational group messages, share knowledge, engage your members one on one, share challenges, and so on. And because you can always maintain a dialogue, interaction never becomes forced or unengaged.

Challenge and reward members
A second important factor to engagement is the customer experience. For clubs, a good customer experience generally means that members are motivated and reach their goals in a positive club environment. You can stimulate all these factors at once by setting up a challenge and reward system. By using mobile apps for progress tracking and communication, it's easy to create an atmosphere of friendly competition that will keep your members motivated and committed.

An app to boost engagement
We all have smartphones nowadays. That's why a club mobile app is a great tool to engage your clients. The groups you have set up can be made accessible through your app, so your members can interact with you wherever they are.

For added motivation, you can easily set up daily workout or nutrition reminders for your members, or push notifications to notify them of special offers, challenges, or new classes. Daily use of these mobile apps will 'force' your members to be involved with fitness and nutrition on a daily basis, and these daily repetitions are building blocks of new habits.

The options to extend the contact moments with your health club members are endless, and each moment is another chance to increase your members’ motivation and to remind them to keep on working on a healthier lifestyle.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Panatta's mission is to create machines that are aesthetically pleasing, functional and competitive in price ...
Digital
Cryotherapy
Lockers
Flooring
Salt therapy products
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Panatta's mission is to create machines that are aesthetically pleasing, functional and competitive in price ...
Get Fit Tech
Sign up for the free Fit Tech ezine and breaking news alerts
Sign up
Digital
Cryotherapy
Lockers
Flooring
Salt therapy products
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain

latest fit tech news

Apple has previewed the upcoming watchOS 11, which has more health and fitness insights and offers more personalisation than ever ...
news • 12 Jun 2024
Noraxon’s next-generation motion capture system, MyoMotion, can be used by PTs to enable custom training programmes, minimise injuries and help ...
news • 11 Jun 2024
New research shows that following social media health influencers motivates young people to exercise more vigorously and eat more fruit ...
news • 28 May 2024
Peloton has secured a critical US$1bn five-year loan to shore up its finances. The loan has repayment terms which are ...
news • 24 May 2024
Peloton Interactive Inc is believed to be working to get its costs under control in a bid to align with ...
news • 08 May 2024
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to push indoor cycling technology up ...
news • 08 May 2024
Xplor Technologies has unveiled a financing solution for small businesses, which aims to counter the traditional lending process and help ...
news • 08 May 2024
Moonbird is a tactile breathing coach, which provides real-time biofeedback, measuring heart rate and heart rate variability. Studies show it ...
news • 02 May 2024
Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international expansion. Shannon Tracey, VP of ...
news • 18 Apr 2024
Portugese footballer, Cristiano Ronaldo, has launched a health and wellness app that harmonises advice on fitness, nutrition and mental wellness ...
news • 05 Apr 2024
More fit tech news
features

Promotional Feature: Virtuagym to promote member engagement with all-in-one fitness software

The Virtuagym software and app can assist health clubs in creating a powerful online community among their members, enhancing day-to-day engagement, communication and motivation

Published in Health Club Management 2016 issue 9

Boost member engagement with technology
Engaging members is an ongoing challenge for any club. Engaged members are more motivated, more committed to your business, and happier with the services you provide. Member engagement revolves around communication and customer experience. It is the effect and aggregate of all the interactions clients have with your business, from marketing to commercials to the motivational messages your coaches send to their clients.

Today, engagement is all about personalisation. Consumers have become savvy to marketing messages and know when they're being sold to. Impersonal, mass messages are no longer the key to success. But you also don't have time to sit at your desk all day to type personal messages to your clients. The solution is to pick the right tools for the job.

Supercharging communication
Technology can be used to improve engagement and communication between your members and your staff. High engagement creates a sense of belonging, which boosts motivation. Engagement is about communication, and technology provides a plethora of options to improve communication. Of course, there's private messaging, but keep in mind that one-on-one is time-intensive.

Collective communciation in the form of discussion or special interest groups is more efficient. Your members can form social connections and motivate each other. For you and your staff, it becomes easy to post motivational group messages, share knowledge, engage your members one on one, share challenges, and so on. And because you can always maintain a dialogue, interaction never becomes forced or unengaged.

Challenge and reward members
A second important factor to engagement is the customer experience. For clubs, a good customer experience generally means that members are motivated and reach their goals in a positive club environment. You can stimulate all these factors at once by setting up a challenge and reward system. By using mobile apps for progress tracking and communication, it's easy to create an atmosphere of friendly competition that will keep your members motivated and committed.

An app to boost engagement
We all have smartphones nowadays. That's why a club mobile app is a great tool to engage your clients. The groups you have set up can be made accessible through your app, so your members can interact with you wherever they are.

For added motivation, you can easily set up daily workout or nutrition reminders for your members, or push notifications to notify them of special offers, challenges, or new classes. Daily use of these mobile apps will 'force' your members to be involved with fitness and nutrition on a daily basis, and these daily repetitions are building blocks of new habits.

The options to extend the contact moments with your health club members are endless, and each moment is another chance to increase your members’ motivation and to remind them to keep on working on a healthier lifestyle.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features