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features

Training: Delivering on employability

Six months on from the launch of its Kickstart programme, The Gym Group is hiring the majority of trainees, as Liz Terry reports

Published in Health Club Management 2021 issue 7

The Gym Group confirms it has hired 18 out of 24 Kickstart candidates, as its first cohort reaches the end of the six month training period.

The Kickstart programme is part of the UK government’s Plan for Jobs initiative, helping get people into work by subsidising their salaries during training.

Under the scheme, wages and costs are paid to the candidate by the government and passed on to the employer. The funding covers 100 per cent of the National Minimum Wage – or the National Living Wage, depending on the age of the participant – for 25 hours a week for a total of six months. Employers can pay a higher wage and for more hours, but the funding does not cover this.

The Gym Group committed to the Kickstart programme last year and was initially approved for 150 places. It currently has around 90 trainees going through the programme, however, CEO, Richard Darwin, says the company is in the process of applying for additional places as part of its commitment to ‘driving social value in communities’.

“We’re a people-focused business,” says Darwin, “and are proud to play an important role in supporting local communities.

“Sustainability is a key focus for us and we’re keen to do what we can to help young individuals succeed in the world of fitness. Young people have been hit particularly hard by the pandemic, and schemes like this offer them the skills and tools needed to succeed in this thriving industry.”

As a low-cost operator, The Gym Group – which currently has around 180 sites – has minimal staffing levels and relies on PTs to deliver services for members. The company has had an ambition to ‘grow its own’ for some time, to ensure it has enough well-trained staff to support its development pipeline, so the Kickstart scheme fits the bill well.

The programme
The Gym Group offers Kickstart recruits an intensive scheme which includes practical and academic support. The aim is to give trainees the tools to build a personal training business and the chance to find a permanent home with the company.

Candidates are given on-the-job training and the opportunity to achieve Level 2 and Level 3 qualifications in fitness instructing and personal training, as well as a first aid qualifications and their first year’s insurance. They’re then supported to further develop their skills and build a successful business.

Minister for employment, Mims Davies, visited The Gym Group’s West Croydon site in June, to meet current and recently-hired Kickstart recruits and hear about their experiences. She said: “It’s fantastic to see the Gym Group backing this scheme, helping our next generation get on track and develop the core skills needed to excel in the fitness industry.”

Kickstart recruit Molly John said: “It was a genuine visit from the minister and great to see her enthusiasm for the work she’s doing and how it’s affecting the lives of the young people involved. She definitely wanted to hear about us and our journey. It was a pleasure to have met her and hear how she plans to continue the changes she’s implementing.”

Watch the video: www.HCMmag.com/transform

Creating social value – the big picture
A recent report on The Gym Group indicates the company generated £1.8bn in social value between 2016 and 2021

• The research was undertaken by Sheffield Hallam University and establishes The Gym Group as the first private-sector UK company to commission an analysis of the social value created by its business.

• The methodology, initially commissioned by Sport England and the government, uses a Social Value Calculator developed by 4global in partnership with Sheffield Hallam University and socio-economic data provider Experian.

• The outputs of the model are split into four core categories: health, subjective wellbeing, education and crime and are driven by the number of people exercising, frequency of activity, demographics and socio-economic factors.

• The Gym Group has been backed in part by Bridges Ventures since launch, with Bridges’ social mandate influencing the way it operates. n Bridges has four aims in making investments – healthier lives, future skills, a sustainable planet and stronger communities - hence the synergies with The Gym Group.

photo: The gym group

"Young people have been hit hard by the pandemic, and schemes like Kickstart offer them the skills and tools needed to succeed in our thriving industry" –  Richard Darwin, CEO, The Gym Group

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

Training: Delivering on employability

Six months on from the launch of its Kickstart programme, The Gym Group is hiring the majority of trainees, as Liz Terry reports

Published in Health Club Management 2021 issue 7

The Gym Group confirms it has hired 18 out of 24 Kickstart candidates, as its first cohort reaches the end of the six month training period.

The Kickstart programme is part of the UK government’s Plan for Jobs initiative, helping get people into work by subsidising their salaries during training.

Under the scheme, wages and costs are paid to the candidate by the government and passed on to the employer. The funding covers 100 per cent of the National Minimum Wage – or the National Living Wage, depending on the age of the participant – for 25 hours a week for a total of six months. Employers can pay a higher wage and for more hours, but the funding does not cover this.

The Gym Group committed to the Kickstart programme last year and was initially approved for 150 places. It currently has around 90 trainees going through the programme, however, CEO, Richard Darwin, says the company is in the process of applying for additional places as part of its commitment to ‘driving social value in communities’.

“We’re a people-focused business,” says Darwin, “and are proud to play an important role in supporting local communities.

“Sustainability is a key focus for us and we’re keen to do what we can to help young individuals succeed in the world of fitness. Young people have been hit particularly hard by the pandemic, and schemes like this offer them the skills and tools needed to succeed in this thriving industry.”

As a low-cost operator, The Gym Group – which currently has around 180 sites – has minimal staffing levels and relies on PTs to deliver services for members. The company has had an ambition to ‘grow its own’ for some time, to ensure it has enough well-trained staff to support its development pipeline, so the Kickstart scheme fits the bill well.

The programme
The Gym Group offers Kickstart recruits an intensive scheme which includes practical and academic support. The aim is to give trainees the tools to build a personal training business and the chance to find a permanent home with the company.

Candidates are given on-the-job training and the opportunity to achieve Level 2 and Level 3 qualifications in fitness instructing and personal training, as well as a first aid qualifications and their first year’s insurance. They’re then supported to further develop their skills and build a successful business.

Minister for employment, Mims Davies, visited The Gym Group’s West Croydon site in June, to meet current and recently-hired Kickstart recruits and hear about their experiences. She said: “It’s fantastic to see the Gym Group backing this scheme, helping our next generation get on track and develop the core skills needed to excel in the fitness industry.”

Kickstart recruit Molly John said: “It was a genuine visit from the minister and great to see her enthusiasm for the work she’s doing and how it’s affecting the lives of the young people involved. She definitely wanted to hear about us and our journey. It was a pleasure to have met her and hear how she plans to continue the changes she’s implementing.”

Watch the video: www.HCMmag.com/transform

Creating social value – the big picture
A recent report on The Gym Group indicates the company generated £1.8bn in social value between 2016 and 2021

• The research was undertaken by Sheffield Hallam University and establishes The Gym Group as the first private-sector UK company to commission an analysis of the social value created by its business.

• The methodology, initially commissioned by Sport England and the government, uses a Social Value Calculator developed by 4global in partnership with Sheffield Hallam University and socio-economic data provider Experian.

• The outputs of the model are split into four core categories: health, subjective wellbeing, education and crime and are driven by the number of people exercising, frequency of activity, demographics and socio-economic factors.

• The Gym Group has been backed in part by Bridges Ventures since launch, with Bridges’ social mandate influencing the way it operates. n Bridges has four aims in making investments – healthier lives, future skills, a sustainable planet and stronger communities - hence the synergies with The Gym Group.

photo: The gym group

"Young people have been hit hard by the pandemic, and schemes like Kickstart offer them the skills and tools needed to succeed in our thriving industry" –  Richard Darwin, CEO, The Gym Group

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features