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The Leisure Media Company Ltd | Fit Tech promotion
features

Design: Third Space Islington

Third Space sold its boutique brand, Another Space, and launched its sixth full-service club in the space of a few weeks, signalling its intention to consoldidate its position at the top end of the market

Published in Health Club Management 2020 issue 2

High-end operator, Third Space, has opened its sixth full-service club in Islington, London.

The £10m, basement club covers 47,000sq ft and is the largest health club to open in London for more than 10 years.

The property was developed by Cain International, and is located in Islington Square, a £400m mixed-use redevelopment of the former North London Royal Mail centre. The scheme also has 263 new homes ranging in price from £715,000 up to £1.79m, 108 serviced apartments, retail and leisure facilities.

At the heart of the club is a 7,000sq ft “arena space” for flexible training, featuring a custom-built running track, dedicated strength training area and performance cardio area with Myzone heart-rate connectivity.

The club’s bespoke functional training rig was supplied by EXF Fitness and incorporates a boxing bag rail with four bags and monkey bars. As the club is at basement level, a bespoke rig was required due to height limitations.

In the strength area, Pulse Fitness has supplied 15 stations from its H Range Strength Line, with all equipment being created in a bespoke sand black and completed with Third Space branding to reflect the sleek aesthetic of the club. The gym also features the new Wattbike Atom X.

Wet areas include a six-lane, 20m swimming pool as well as a spa with saunas, a whirlpool bath and streamrooms.

In addition, the club houses an indoor cycling amphitheatre – with unique light displays and soundtracks designed for each class. Bikes have been organised in tiered rows to provide every rider a good view, while industrial turbines have been installed to create “headwinds”.

The club’s studios will offer more than 100 group classes a week, while personal training will also be a big focus.

One of the club’s USPs is the hot yoga studio, which is the first in Europe to use infrared-mirrored panels to create a range of temperatures suited to each class.

There’s also a lounge, designed for pre- or post-workouts, where purpose-built ‘quiet rooms’ have been equipped with guided meditation for mind and body and. A medical and nutritional suite will offer customised programmes.

The first Little Space

As well as premium club facilities for adults, Third Space Islington Square incorporates Little Space – a separate, dedicated kids’ club and a new departure for the operator.

Little Space has its own shallow training pool, a mini sports hall, kid’s dance studio, climbing area, athletic rig and restaurant. It offers a range of exercise classes for children, as well as family play sessions and swimming lessons.

Speaking about the concept, Third Space CEO Colin Waggett told HCM: “Little Space is a good example of us looking at each new market and really asking: ‘What do people here really want?’ Before we go forward.

“We did 300 doorstep interviews and focus groups in Islington to make sure our concept was right.

“What we didn’t want was for this to become a family club, mixing the two sides of the offering and possibly ending up with something that wasn’t the best of either world.

“This is why we’ve kept things separate: the Third Space adults experience is entirely unaffected and still best-in-class in terms of offering a grown-up environment, while Little Space is free to specialise in kids’ facilities and programming.”

According to Rob Beale, fitness director for Third Space, the Islington club has its own identity, but the design is in line with the Third Space ethos of “providing the inspiration and motivation to exercise”.

“When designing a new space, we have a very specific vision of how we want a club to look,” he says.

“It needs to have its own unique identity while staying in keeping with the aesthetic of the Third Space family.”

Colin Waggett, CEO, Third Space
"We did 300 doorstep interviews and focus groups in Islington to make sure our concept was right" - Colin Waggett, CEO, Third Space
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

Design: Third Space Islington

Third Space sold its boutique brand, Another Space, and launched its sixth full-service club in the space of a few weeks, signalling its intention to consoldidate its position at the top end of the market

Published in Health Club Management 2020 issue 2

High-end operator, Third Space, has opened its sixth full-service club in Islington, London.

The £10m, basement club covers 47,000sq ft and is the largest health club to open in London for more than 10 years.

The property was developed by Cain International, and is located in Islington Square, a £400m mixed-use redevelopment of the former North London Royal Mail centre. The scheme also has 263 new homes ranging in price from £715,000 up to £1.79m, 108 serviced apartments, retail and leisure facilities.

At the heart of the club is a 7,000sq ft “arena space” for flexible training, featuring a custom-built running track, dedicated strength training area and performance cardio area with Myzone heart-rate connectivity.

The club’s bespoke functional training rig was supplied by EXF Fitness and incorporates a boxing bag rail with four bags and monkey bars. As the club is at basement level, a bespoke rig was required due to height limitations.

In the strength area, Pulse Fitness has supplied 15 stations from its H Range Strength Line, with all equipment being created in a bespoke sand black and completed with Third Space branding to reflect the sleek aesthetic of the club. The gym also features the new Wattbike Atom X.

Wet areas include a six-lane, 20m swimming pool as well as a spa with saunas, a whirlpool bath and streamrooms.

In addition, the club houses an indoor cycling amphitheatre – with unique light displays and soundtracks designed for each class. Bikes have been organised in tiered rows to provide every rider a good view, while industrial turbines have been installed to create “headwinds”.

The club’s studios will offer more than 100 group classes a week, while personal training will also be a big focus.

One of the club’s USPs is the hot yoga studio, which is the first in Europe to use infrared-mirrored panels to create a range of temperatures suited to each class.

There’s also a lounge, designed for pre- or post-workouts, where purpose-built ‘quiet rooms’ have been equipped with guided meditation for mind and body and. A medical and nutritional suite will offer customised programmes.

The first Little Space

As well as premium club facilities for adults, Third Space Islington Square incorporates Little Space – a separate, dedicated kids’ club and a new departure for the operator.

Little Space has its own shallow training pool, a mini sports hall, kid’s dance studio, climbing area, athletic rig and restaurant. It offers a range of exercise classes for children, as well as family play sessions and swimming lessons.

Speaking about the concept, Third Space CEO Colin Waggett told HCM: “Little Space is a good example of us looking at each new market and really asking: ‘What do people here really want?’ Before we go forward.

“We did 300 doorstep interviews and focus groups in Islington to make sure our concept was right.

“What we didn’t want was for this to become a family club, mixing the two sides of the offering and possibly ending up with something that wasn’t the best of either world.

“This is why we’ve kept things separate: the Third Space adults experience is entirely unaffected and still best-in-class in terms of offering a grown-up environment, while Little Space is free to specialise in kids’ facilities and programming.”

According to Rob Beale, fitness director for Third Space, the Islington club has its own identity, but the design is in line with the Third Space ethos of “providing the inspiration and motivation to exercise”.

“When designing a new space, we have a very specific vision of how we want a club to look,” he says.

“It needs to have its own unique identity while staying in keeping with the aesthetic of the Third Space family.”

Colin Waggett, CEO, Third Space
"We did 300 doorstep interviews and focus groups in Islington to make sure our concept was right" - Colin Waggett, CEO, Third Space
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features