photo: Grey Wolfe
photo: ANTHONY CHOK/ Grey Wolfe
At Grey Wolfe we’re putting the private into private members’ club: when people visit they’re alone, unless they choose to bring a guest. Post-pandemic there’s been a big focus on community, but this is a space where people can come back to themselves, in solitude, and receive one-to-one treatment from our therapists.
Our USP is individual care, we want our members to feel they’re the only person on the planet when they’re with us. They stay up to four hours for a journey of bio-tech and bio-touch. The individual aspect allows people to open up in a way they wouldn’t if there were other people around.
Our members are people who value this privacy. Some of them are famous, we also have a lot of C-suite people, as well as successful middle-aged women who’ve reduced their working hours to prioritise themselves: putting health over wealth.
Many clients find us because they’re searching for biotech, such as infrared saunas and hyperbaric oxygen chambers, or poultice quartz massage (a massage with quartz crystals in poultices performed on a heated quartz bed), but we go deeper and help them find the root cause of their back pain, or sleep issues.
Our focus is healing from the inside-out to create what we call bio-harmony. We get lots of feedback, digital – from our machines– and qualitative, such as the person in their 40s who’s had insomnia for decades, but had a deep sleep after being with us, which has helped their anxiety, performance at work and personal relationships.
It’s a very gentle space, there’s no workout equipment, it’s not adrenaline-fuelled in any way, it’s all about recovery and the mental, emotional and spiritual. We teach people how to switch off, using equipment such as the Rebalancer Impulse – a comfortable, zero gravity bed with light therapy on which people do breathwork to help them meditate.
At the beginning of each quarter we sit down with our clients and go through their goals and progress and design a four-hour Recharge Journey for them involving biotech and one-to-one therapy. In between these sessions they can follow a prescribed programme, or use the facilities as they wish.
Membership costs £488 a month and includes one Recharge Journey a quarter; eight biotech sessions a month – or more if there’s late availability – and one hands-on treatment a month. Talking and nutrition advice from therapists is included as standard with membership. There’s a joining fee and we encourage people to stay for a year, as that’s most beneficial, but they can leave with three months notice.
It’s a very minimalist environment with natural materials, such as stone and wood. There are no TV screens, or artwork, it’s a blank canvas to allow the mind to wander and to relax and rest. The founder, Sarah Jones St John, wanted to create a place where people can come back to themselves and engage with who they really are, so they can reconnect with their inner self. There’s a strong spiritual element to our offering and in digging into root causes of health issues we address the mental and emotional state, such as inter-generational trauma and the inner critic.
We want to break down the barriers by putting information out there through our blog, social media channels and events for non-members, including breathwork, sound healing and journalling. As our approach is around healing from within, we create the environment for people to rest, recover and learn how to look after themselves. However, a lot of what we offer can be found another way, for example forest bathing or lying in the dark at home and meditating.
We’re already looking at launching Grey Wolf two, three and four. We see them as potentially being concessions in hotels, workplaces, luxury accommodation and even airport lounges. We’d like to open the next site before the end of the year, are in discussions with a couple of hotel providers, which could be an international opportunity. We’ve also designed a corporate package.
Our approach is around healing from within.
We create the environment for people to
recover and learn how to look after themselves