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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Supplier showcase: Club Towers invests in new Technogym equipment

Technogym kits out Towers Health & Racquets Club with state-of-the-art equipment

Published in Health Club Management 2017 issue 7

Towers Health & Racquets Club opened in Bedford in March after four years of extensive planning. The multi-million pound development is Bedford’s first premium health and racquets club, comprising an 80-station 500m² gym, 30-station cycle studio, indoor and outdoor tennis courts, squash courts, 20m pool and spa facilities.

The gym feels spacious and non-intimidating thanks to thoughtful design, layout and equipment selection. To fit with the overall luxury feel and experience, Club Towers invested in Technogym’s top-of-the-range ARTIS cardio equipment. An icon of Italian design, ARTIS equipment features sleek lines and frameless geometry that further enhances the environment.

As with all Technogym equipment, state-of-the-art technology integrated into the ARTIS equipment provides additional motivation and entertainment for members. Members can watch their favourite shows on Netflix and iPlayer, browse the internet or check their social feeds. The new RACES mode on treadmills allows more competitive members to challenge friends in the facility to a race over their preferred distance and location, or to take on iconic marathon routes such as New York or Rome. With the EXCITE CLIMB stepper, health club members can take to the ‘Infinity Stairs’ and climb through 3D virtual environments.

Integrated fitness
As well as ARTIS cardio equipment, Club Towers’ investment included a comprehensive range of Technogym equipment, that is also fully integrated with Technogym’s open cloud platform, mywellness.
This includes Selection Pro strength equipment that each have a UNITY MINI digital display offering innovative features.

These include: as a virtual strength coach to provide real-time biofeedback on the users’ performance and technique; Kinesis stations enabling 360° movement; SKILLMILL – a unique and hugely versatile solution allowing members to improve their power, speed, stamina and agility; and Omnia 8, which enables members to carry out functional training in a group environment led by Club Towers’ expert fitness instructors twice a day.

Getting personal
The digital technology woven into all of Technogym’s equipment also enables Towers’ fitness team to work with members at a far more advanced and interactive level – allowing them to create truly personalised training programmes that can be accessed from Technogym’s UNITY console on cardio equipment.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
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Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
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Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
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Core Health & Fitness: level up your HIIT game
Core Health & Fitness
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FIBO pursues the vision of a strong and healthy society and as a global network ...
Perfect Gym, part of the Sport Alliance group, is a global software provider specialising in ...
Core Health & Fitness: level up your HIIT game
Core Health & Fitness
Looking to level up your HIIT game? Meet the dynamic duo that’s about to revolutionize your workouts: the StairMaster HIIT Rower and HIIT Ski! Read more
Get Fit Tech
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Flooring
Salt therapy products
Lockers
Spa software
Cryotherapy
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain

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features

Supplier showcase: Club Towers invests in new Technogym equipment

Technogym kits out Towers Health & Racquets Club with state-of-the-art equipment

Published in Health Club Management 2017 issue 7

Towers Health & Racquets Club opened in Bedford in March after four years of extensive planning. The multi-million pound development is Bedford’s first premium health and racquets club, comprising an 80-station 500m² gym, 30-station cycle studio, indoor and outdoor tennis courts, squash courts, 20m pool and spa facilities.

The gym feels spacious and non-intimidating thanks to thoughtful design, layout and equipment selection. To fit with the overall luxury feel and experience, Club Towers invested in Technogym’s top-of-the-range ARTIS cardio equipment. An icon of Italian design, ARTIS equipment features sleek lines and frameless geometry that further enhances the environment.

As with all Technogym equipment, state-of-the-art technology integrated into the ARTIS equipment provides additional motivation and entertainment for members. Members can watch their favourite shows on Netflix and iPlayer, browse the internet or check their social feeds. The new RACES mode on treadmills allows more competitive members to challenge friends in the facility to a race over their preferred distance and location, or to take on iconic marathon routes such as New York or Rome. With the EXCITE CLIMB stepper, health club members can take to the ‘Infinity Stairs’ and climb through 3D virtual environments.

Integrated fitness
As well as ARTIS cardio equipment, Club Towers’ investment included a comprehensive range of Technogym equipment, that is also fully integrated with Technogym’s open cloud platform, mywellness.
This includes Selection Pro strength equipment that each have a UNITY MINI digital display offering innovative features.

These include: as a virtual strength coach to provide real-time biofeedback on the users’ performance and technique; Kinesis stations enabling 360° movement; SKILLMILL – a unique and hugely versatile solution allowing members to improve their power, speed, stamina and agility; and Omnia 8, which enables members to carry out functional training in a group environment led by Club Towers’ expert fitness instructors twice a day.

Getting personal
The digital technology woven into all of Technogym’s equipment also enables Towers’ fitness team to work with members at a far more advanced and interactive level – allowing them to create truly personalised training programmes that can be accessed from Technogym’s UNITY console on cardio equipment.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features