With a recorded history of over 900 years, Stoke Park is steeped in history and remains one of the most prestigious estates in the country.
With a reputation for the highest quality, Stoke Park decided to refurbish its 4,000sq ft gym earlier this year, with the latest in fitness technology from Matrix Fitness.
The aim of this project was to enhance the digital offer of the fitness facilities, as well as create a user-friendly member experience which was in keeping with the other high-quality facilities that the estate is so famous for.
Sarah Westbrook-Burr, head of fitness at Stoke Park, explains: “The driving force behind this installation was to provide first-class, easy to use digital fitness upgrades to enhance the experience for all of our members and visitors, giving them a seamless and connected member journey through their workout. Stoke Park is renowned for the highest of standards, so it was imperative that we worked with the perfect supplier partner.”
As part of the upgrade, Stoke Park opted to install the latest Matrix Fitness 7xi Cardio Range to provide a digital, fully connected way to link users to entertainment, effective fitness tracking and brand-building communication whilst they work out.
The project also incorporated the Matrix Magnum Mega Double Rack functional frame, which is a combination of two racks and custom connection elements, so that sites can tailor their functional training options to their facility and audience.
She continues: “We’ve had really positive feedback from both members and our fitness team. They all love the connectivity, visuals and entertainment options that the new Matrix cardio range brings. The style of the equipment is in keeping with our premium offering and Matrix was fantastic to work with throughout the entire project, supporting us from start to finish.”
The upgrades to the fitness suite reinforce the offering that Stoke Park provides its visitors and members across the entire estate.
Nigel Tapping, head of sales – spa and hospitality at Matrix Fitness UK adds: “Stoke Park is rich in heritage, so it was vital for us that we help provide a fitness suite to match their other award-winning facilities.
“Premium fitness suites and versatile gym designs are playing an increasingly vital role in the spa and hospitality sector and it has been fantastic to collaborate with the team at Stoke Park to provide a cutting-edge, digital member experience.”
The new fitness equipment was installed in May 2020, and has since been highlighted as a key motivator in attracting members and visitors back to Stoke Park since lockdown restrictions have eased.
Find out more: www.matrixfitness.co.uk
