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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Supplier showcase: Matrix Fitness: Rugby elite

A new performance gym from Matrix is taking Cardiff Rugby to the next level

Published in Health Club Management 2022 issue 6

Following on from a long-term partnership agreement announced with Matrix Fitness in October last year, Cardiff Rugby has opened its doors to a fully-equipped, high-performance facility – the Matrix Performance Gym – at its clubs training centre in Pentwyn.

The Matrix Performance Gym combines traditional strength training with a vast array of cardiovascular equipment, including a innovative spin studio, to offer training variety and versatility. It has also had a full rebrand to reflect the club’s rich heritage, achievements and long-term ambitions.

Director of rugby, Dai Young said: “We were thrilled to agree a new partnership with Matrix earlier this season and knew they would do a fantastic job – from previous experience of working together.

“The trustworthiness of the brand, the phenomenally durable equipment and the quality of the customer service they provide made this facility transition an exciting venture.

“They have once again exceeded our expectations with the design, reconfiguration and installation of this brilliant facility. It elevates us to the next level of elite facilities and will be an important factor in our continuing development and journey as a club.”

The fitness journey
As part of the installation process, Matrix Fitness brought the Cardiff Rugby vision to life by seeing the project as an entire, wraparound fitness journey. It wasn’t just about the installation of equipment, but also about how the players felt working out in the space.

Matrix Fitness provided expert advice on branding, the ergonomics of the layout of the gym and the lighting, in order to create the best atmosphere and enhance the feel of the elite sport environment.

“We’re enormously grateful to Matrix for its continued support and look forward to working together for many years to come,” said head of physical performance, Trystan Bevan. “They maximised every inch of space and delivered a vision I didn’t have the imagination to see. The result is an incredible training space that inspires and motivates everyone who steps foot through the door.

“I genuinely believe we have the very best rugby club facilities in the UK, if not in Europe,” he said. “The equipment is first-class, with everything to suit an elite rugby team and extras such as the Matrix climbers and spin studio to increase high-intensity, low-impact sessions.”

The gym is the first phase of the club’s new High Performance and Health Centre at Pentwyn and its latest show of support for Cardiff Rugby.

www.uk.matrixfitness.com

Photo: Trystan Bevan

"I genuinely believe we have the very best rugby club facilities in the UK, if not in Europe" – Trystan Bevan, Cardiff Rugby

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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Fitronics develop effective, user-friendly software for the sport, health and fitness industry to improve member ...
Panatta's mission is to create machines that are aesthetically pleasing, functional and competitive in price ...
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Lockers
Cryotherapy
Flooring
Digital
Salt therapy products
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain

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features

Supplier showcase: Matrix Fitness: Rugby elite

A new performance gym from Matrix is taking Cardiff Rugby to the next level

Published in Health Club Management 2022 issue 6

Following on from a long-term partnership agreement announced with Matrix Fitness in October last year, Cardiff Rugby has opened its doors to a fully-equipped, high-performance facility – the Matrix Performance Gym – at its clubs training centre in Pentwyn.

The Matrix Performance Gym combines traditional strength training with a vast array of cardiovascular equipment, including a innovative spin studio, to offer training variety and versatility. It has also had a full rebrand to reflect the club’s rich heritage, achievements and long-term ambitions.

Director of rugby, Dai Young said: “We were thrilled to agree a new partnership with Matrix earlier this season and knew they would do a fantastic job – from previous experience of working together.

“The trustworthiness of the brand, the phenomenally durable equipment and the quality of the customer service they provide made this facility transition an exciting venture.

“They have once again exceeded our expectations with the design, reconfiguration and installation of this brilliant facility. It elevates us to the next level of elite facilities and will be an important factor in our continuing development and journey as a club.”

The fitness journey
As part of the installation process, Matrix Fitness brought the Cardiff Rugby vision to life by seeing the project as an entire, wraparound fitness journey. It wasn’t just about the installation of equipment, but also about how the players felt working out in the space.

Matrix Fitness provided expert advice on branding, the ergonomics of the layout of the gym and the lighting, in order to create the best atmosphere and enhance the feel of the elite sport environment.

“We’re enormously grateful to Matrix for its continued support and look forward to working together for many years to come,” said head of physical performance, Trystan Bevan. “They maximised every inch of space and delivered a vision I didn’t have the imagination to see. The result is an incredible training space that inspires and motivates everyone who steps foot through the door.

“I genuinely believe we have the very best rugby club facilities in the UK, if not in Europe,” he said. “The equipment is first-class, with everything to suit an elite rugby team and extras such as the Matrix climbers and spin studio to increase high-intensity, low-impact sessions.”

The gym is the first phase of the club’s new High Performance and Health Centre at Pentwyn and its latest show of support for Cardiff Rugby.

www.uk.matrixfitness.com

Photo: Trystan Bevan

"I genuinely believe we have the very best rugby club facilities in the UK, if not in Europe" – Trystan Bevan, Cardiff Rugby

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features