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Technogym | Fit Tech promotion
Technogym | Fit Tech promotion
Technogym | Fit Tech promotion
features

Supplier showcase: Clubs without walls

Venueserve Fitness is working with the Health Club Collection to drive its digital customer engagement

Published in Fit Tech 2021 issue 1

The Health Club Collection, a group of boutique health clubs operating in and around London since the early 1990s, has collaborated with Venueserve Fitness to develop its live streamed and pre-recorded online content to fulfil its long-term strategy of delivering clubs without walls.

The Health Club Collection includes the Bankside Fit Hub, the River Bourne Club and Rize. Each club has its own unique brand and client base, but all have benefited from using the white-label digital workout platform provided by Venueserve Fitness.

Heidi Blackburn, operations director at The Health Club Collection says: “We introduced the online platform as a way to connect with our members during lockdown. However, we always had the belief that online wellness was something we wanted to provide; it was inevitable for the leisure sector.

Fast to market
“The pandemic simply sped up our implementation of this strategy. We needed to be fast to market with our virtual offer, and the content had to be authentic, meaningful and ensure our instructors had online security built in. We wanted to be able to offer our members a round-the-clock ‘lifestyle’ experience, and Venueserve Fitness helped us to fulfil our desire.”

The Health Club Collection’s River Bourne Club in Chertsey has a suburban demographic, and is now creating bespoke training schedules for some of its niche markets, as Blackburn explains: “We have a lot of members who are retired. We can provide comprehensive, bespoke training plans for this group online; something that’s costly in person. For our prime-time customers aged 65+, our inspirational instructor Dee, who is 70 years old herself, has created some fantastic lower impact, age-specific sessions.

Creating content
“At first we wondered if this age group would engage with the online technology, and we filmed some short ‘How to’ instructional videos, but they’ve tuned-in and turned up. Now we’re creating more content for other demographics, including post and pre-natal.

“The fantastic thing about virtual wellness is we can provide a vast range of content cost-effectively. We’re also considering online teenage/youth sessions, prehab and rehab sessions, weight loss with nutrition programmes and long-Covid recovery support.”

The platform creates an opportunity to grow the business, according to the Health Club Collection’s group sales and marketing manager, Ian Hassett, who says: “Virtual provision naturally creates flexibility and extends our membership offer. As the Venueserve Fitness platform is white-label, we can customise it to look and feel like our own brands, so our customers feel connected to our clubs.

Customer engagement
“Brand loyalty is important for customer retention. Members can use the online platforms should they be working from home, away with business, on holiday or too busy to get to the club itself. The reports created by the platform show both pre-recorded and live streamed sessions are popular. What we’ve learned is that choice and convenience is important to customers.”

To find out more visit fitness.venueserve.com

“We wanted to be able to offer our members a round-the-clock ‘lifestyle’ experience, and Venueserve Fitness helped us to fulfil our desire” – Heidi Blackburn, The Health Club Collection

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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Keepme is the industry innovator delivering AI-integrated sales and membership solutions to fitness operators globally....
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20-22 Mar 2024
The Salil Hotel Riverside, Bangkok, Bangkok, Thailand
Keepme is the industry innovator delivering AI-integrated sales and membership solutions to fitness operators globally....
Xplor Gym is an all-in-one gym management software with embedded payments & integrated access control ...
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Salt therapy products
Flooring
Lockers
Digital
Cryotherapy
20-22 Mar 2024
The Salil Hotel Riverside, Bangkok, Bangkok, Thailand

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features

Supplier showcase: Clubs without walls

Venueserve Fitness is working with the Health Club Collection to drive its digital customer engagement

Published in Fit Tech 2021 issue 1

The Health Club Collection, a group of boutique health clubs operating in and around London since the early 1990s, has collaborated with Venueserve Fitness to develop its live streamed and pre-recorded online content to fulfil its long-term strategy of delivering clubs without walls.

The Health Club Collection includes the Bankside Fit Hub, the River Bourne Club and Rize. Each club has its own unique brand and client base, but all have benefited from using the white-label digital workout platform provided by Venueserve Fitness.

Heidi Blackburn, operations director at The Health Club Collection says: “We introduced the online platform as a way to connect with our members during lockdown. However, we always had the belief that online wellness was something we wanted to provide; it was inevitable for the leisure sector.

Fast to market
“The pandemic simply sped up our implementation of this strategy. We needed to be fast to market with our virtual offer, and the content had to be authentic, meaningful and ensure our instructors had online security built in. We wanted to be able to offer our members a round-the-clock ‘lifestyle’ experience, and Venueserve Fitness helped us to fulfil our desire.”

The Health Club Collection’s River Bourne Club in Chertsey has a suburban demographic, and is now creating bespoke training schedules for some of its niche markets, as Blackburn explains: “We have a lot of members who are retired. We can provide comprehensive, bespoke training plans for this group online; something that’s costly in person. For our prime-time customers aged 65+, our inspirational instructor Dee, who is 70 years old herself, has created some fantastic lower impact, age-specific sessions.

Creating content
“At first we wondered if this age group would engage with the online technology, and we filmed some short ‘How to’ instructional videos, but they’ve tuned-in and turned up. Now we’re creating more content for other demographics, including post and pre-natal.

“The fantastic thing about virtual wellness is we can provide a vast range of content cost-effectively. We’re also considering online teenage/youth sessions, prehab and rehab sessions, weight loss with nutrition programmes and long-Covid recovery support.”

The platform creates an opportunity to grow the business, according to the Health Club Collection’s group sales and marketing manager, Ian Hassett, who says: “Virtual provision naturally creates flexibility and extends our membership offer. As the Venueserve Fitness platform is white-label, we can customise it to look and feel like our own brands, so our customers feel connected to our clubs.

Customer engagement
“Brand loyalty is important for customer retention. Members can use the online platforms should they be working from home, away with business, on holiday or too busy to get to the club itself. The reports created by the platform show both pre-recorded and live streamed sessions are popular. What we’ve learned is that choice and convenience is important to customers.”

To find out more visit fitness.venueserve.com

“We wanted to be able to offer our members a round-the-clock ‘lifestyle’ experience, and Venueserve Fitness helped us to fulfil our desire” – Heidi Blackburn, The Health Club Collection

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features