Strength training is trending in 2023 and is a growing market for gym operators. It’s also a practice gaining popularity with older women for its proven benefits during midlife and menopause.
There are more 40+ females joining this space on the gym floor, yet with some women experiencing gymtimidation and feeling unwelcome in such male-dominated territory, what strength equipment can gyms install to create a more inclusive strength training zone that feels approachable to women and men? Our experts give their views.