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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Strength: All aboard

Frances Marcellin spoke to the experts to find out more about how gyms can encourage women to take up strength training

Published in Health Club Management 2023 issue 3

Strength training is trending in 2023 and is a growing market for gym operators. It’s also a practice gaining popularity with older women for its proven benefits during midlife and menopause.

There are more 40+ females joining this space on the gym floor, yet with some women experiencing gymtimidation and feeling unwelcome in such male-dominated territory, what strength equipment can gyms install to create a more inclusive strength training zone that feels approachable to women and men? Our experts give their views.

Greg Highsmith
Life Fitness

Women are now training everywhere, on equipment that was historically more commonly used by men and are knowledgeable about working out this way, understanding the benefits that come with training in different modalities, including free weights. I think this is a trend that will continue to grow.

If I had to pick one area of focus where we’re seeing growth, I’d say glute training, regardless of whether it’s on selectorised or plate-loaded machines. That’s why we wanted to drive this trend with products such as the Hammer Strength Plate-Loaded or Life Fitness Insignia Glute Bridge.

Both men and women can be intimidated by strength training and the design of the strength training area can play a big role in reducing that intimidation. I believe this has more to do with the facility creating the appropriate environment than the specific equipment itself – but that could be because we’ve been focused on building non-intimidating, easy-to-use strength equipment for the last 20 years.

More: www.lifefitness.com

Both men and women can be intimidated by strength training and the design of the strength area can play a big role in reducing that intimidation
The Life Fitness Glute Drive / Photo: Life Fitness
Scot Lamber
Jordan Fitness
Photo: Jordan Fitness

Gymtimidation happens to every gym goer at some point in their gym lifetime because we all want to perform the best we can. Dumbbells are ideal because you can drop in at any weight and also move your workout away from the weights area if you’re still feeling anxious.

However, we would say that weight lifters are the friendliest bunch at the gym – everyone wants to cheer on another to hit their PB. Everyone picking up those weights started at less than 10kg at some point. Lifting is a progression, it’s not about where you started from.

Dumbbells are our favourite because they’re available in many weights and price points. There are 100s of workouts for them, many of which are online, including on our own YouTube channel, so users can improve their knowledge and feel more confident before going to the gym.

More: www.jordanfitness.com

Weight lifters are the friendliest bunch at the gym – everyone wants to cheer on another to hit their PB
Dumbbells are ideal because you can start at any weight and then progress / Photo: shutterstock / SofikoS
Jordan delivers a range of custom dumbbells
Jon Thiel
Nautilus

As operators continue to rebuild from the pandemic lockdowns, people are flocking back to gyms and studios. With that growth, it’s important to recognise that some may be experts while others may be working out for the first time outside their home gym. Therefore, accessibility and approachability are ever more important.

At Core Health and Fitness, our strength lines allow for easy access, intuitive setup and best-in-class biomechanics to support all levels of users and athletes. Specifically, our plate-loaded Glute Drive and Leverage lines make it possible for everyone to be successful in the weight room.

Plate-loaded machines benefit users, giving them their desired workout while guiding motion safely and effectively. For example, our new Leverage Deadlift Shrug allows someone to perform functional exercises, such as a deadlift, safely, controlling their hand positions and keeping the bar away from their shins. It also allows for simplified adjustments for start and stop positions, accommodating a wide range of users.

he Nautilus Leverage and plate-loaded line has a focus on biomechanics and ergonomics, with low-profile, low-load points and user-centric features to make strength-training areas approachable for everyone.

More: www.corehandf.com

The Nautilus Leverage and plate-loaded line is designed with a focus on biomechanics and ergonomics to reduce gymtimidation
The Nautilus Glute Drive / Photo: Core health and fitness
Juan Pedro Alonso
Nexa
photo: David Rodriguez Salas

From our perspective, robotic machines with servo motors can transform strength-training areas to make them into more inclusive spaces. We want everyone to be able to operate them without needing expert knowledge – like driving a car, users just want the vehicle to work and to enjoy its benefits.

Gymtimidation can make you feel you’re not in the right place. With Nexa, a user is briefed on day one and from this point on a user’s data is stored and they work against their previous performance. The servo motor knows the user’s force limit to one-10th of a second, so anyone who is not used to weights can feel as though they’re training like a NASA astronaut.

More: www.nexarevolution.com

We want everyone to be able to operate them without needing expert knowledge – like driving a car
Andrea Oliver
Pulse

All strength-training equipment should be seen as inclusive. We’ve seen a shift in the industry’s focus as it relates to women and strength training and women have embraced it because of the clear results it produces.

Pin-loaded resistance machines have long been associated with entry-level and safe-strength training. The possibility of incorrectly using pin-loaded resistance machines is greatly reduced due to the fixed range of motion and stability it offers. The IFI Pulse offering increases this even further for disabled wheelchair users, improving accessibility for people of all abilities.

The biggest lesson I’ve learned is in good gym floor planning, which can immediately reduce perceived barriers. Typically, the status quo of gym floor planning was to have areas dedicated to different sections without understanding member habits.

Gymtimidation is more about who is in an area rather than what is in the area. A popular solution has been to have a women-only section, but not all facilities can or choose to offer this option, so a simple, yet effective solution could be understanding the member’s journey, from doorway to dumbbell. Knowing this can make it look and feel more welcoming.

More: www.pulsefitness.com

The biggest lesson I’ve learned is in good gym floor planning, which can immediately reduce perceived barriers
The Pulse Fitness Shoulder Press / Photo: PULSE FITNESS
It’s important to understand a member’s journey from ‘doorway to dumbbell’ / Photo: shutterstock / tmcphotos
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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Editor's letter

Into the fitaverse

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Users can easily identify which facilities in the UK are accessible to the disabled community
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PSLT Fitness Solutions manufacture, remanufacture and buy back commercial gym equipment. We supply and maintain ...
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08-10 Oct 2024
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PSLT Fitness Solutions manufacture, remanufacture and buy back commercial gym equipment. We supply and maintain ...
The UK's largest annual trade event dedicated to physical activity, health, and performance...
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features

Strength: All aboard

Frances Marcellin spoke to the experts to find out more about how gyms can encourage women to take up strength training

Published in Health Club Management 2023 issue 3

Strength training is trending in 2023 and is a growing market for gym operators. It’s also a practice gaining popularity with older women for its proven benefits during midlife and menopause.

There are more 40+ females joining this space on the gym floor, yet with some women experiencing gymtimidation and feeling unwelcome in such male-dominated territory, what strength equipment can gyms install to create a more inclusive strength training zone that feels approachable to women and men? Our experts give their views.

Greg Highsmith
Life Fitness

Women are now training everywhere, on equipment that was historically more commonly used by men and are knowledgeable about working out this way, understanding the benefits that come with training in different modalities, including free weights. I think this is a trend that will continue to grow.

If I had to pick one area of focus where we’re seeing growth, I’d say glute training, regardless of whether it’s on selectorised or plate-loaded machines. That’s why we wanted to drive this trend with products such as the Hammer Strength Plate-Loaded or Life Fitness Insignia Glute Bridge.

Both men and women can be intimidated by strength training and the design of the strength training area can play a big role in reducing that intimidation. I believe this has more to do with the facility creating the appropriate environment than the specific equipment itself – but that could be because we’ve been focused on building non-intimidating, easy-to-use strength equipment for the last 20 years.

More: www.lifefitness.com

Both men and women can be intimidated by strength training and the design of the strength area can play a big role in reducing that intimidation
The Life Fitness Glute Drive / Photo: Life Fitness
Scot Lamber
Jordan Fitness
Photo: Jordan Fitness

Gymtimidation happens to every gym goer at some point in their gym lifetime because we all want to perform the best we can. Dumbbells are ideal because you can drop in at any weight and also move your workout away from the weights area if you’re still feeling anxious.

However, we would say that weight lifters are the friendliest bunch at the gym – everyone wants to cheer on another to hit their PB. Everyone picking up those weights started at less than 10kg at some point. Lifting is a progression, it’s not about where you started from.

Dumbbells are our favourite because they’re available in many weights and price points. There are 100s of workouts for them, many of which are online, including on our own YouTube channel, so users can improve their knowledge and feel more confident before going to the gym.

More: www.jordanfitness.com

Weight lifters are the friendliest bunch at the gym – everyone wants to cheer on another to hit their PB
Dumbbells are ideal because you can start at any weight and then progress / Photo: shutterstock / SofikoS
Jordan delivers a range of custom dumbbells
Jon Thiel
Nautilus

As operators continue to rebuild from the pandemic lockdowns, people are flocking back to gyms and studios. With that growth, it’s important to recognise that some may be experts while others may be working out for the first time outside their home gym. Therefore, accessibility and approachability are ever more important.

At Core Health and Fitness, our strength lines allow for easy access, intuitive setup and best-in-class biomechanics to support all levels of users and athletes. Specifically, our plate-loaded Glute Drive and Leverage lines make it possible for everyone to be successful in the weight room.

Plate-loaded machines benefit users, giving them their desired workout while guiding motion safely and effectively. For example, our new Leverage Deadlift Shrug allows someone to perform functional exercises, such as a deadlift, safely, controlling their hand positions and keeping the bar away from their shins. It also allows for simplified adjustments for start and stop positions, accommodating a wide range of users.

he Nautilus Leverage and plate-loaded line has a focus on biomechanics and ergonomics, with low-profile, low-load points and user-centric features to make strength-training areas approachable for everyone.

More: www.corehandf.com

The Nautilus Leverage and plate-loaded line is designed with a focus on biomechanics and ergonomics to reduce gymtimidation
The Nautilus Glute Drive / Photo: Core health and fitness
Juan Pedro Alonso
Nexa
photo: David Rodriguez Salas

From our perspective, robotic machines with servo motors can transform strength-training areas to make them into more inclusive spaces. We want everyone to be able to operate them without needing expert knowledge – like driving a car, users just want the vehicle to work and to enjoy its benefits.

Gymtimidation can make you feel you’re not in the right place. With Nexa, a user is briefed on day one and from this point on a user’s data is stored and they work against their previous performance. The servo motor knows the user’s force limit to one-10th of a second, so anyone who is not used to weights can feel as though they’re training like a NASA astronaut.

More: www.nexarevolution.com

We want everyone to be able to operate them without needing expert knowledge – like driving a car
Andrea Oliver
Pulse

All strength-training equipment should be seen as inclusive. We’ve seen a shift in the industry’s focus as it relates to women and strength training and women have embraced it because of the clear results it produces.

Pin-loaded resistance machines have long been associated with entry-level and safe-strength training. The possibility of incorrectly using pin-loaded resistance machines is greatly reduced due to the fixed range of motion and stability it offers. The IFI Pulse offering increases this even further for disabled wheelchair users, improving accessibility for people of all abilities.

The biggest lesson I’ve learned is in good gym floor planning, which can immediately reduce perceived barriers. Typically, the status quo of gym floor planning was to have areas dedicated to different sections without understanding member habits.

Gymtimidation is more about who is in an area rather than what is in the area. A popular solution has been to have a women-only section, but not all facilities can or choose to offer this option, so a simple, yet effective solution could be understanding the member’s journey, from doorway to dumbbell. Knowing this can make it look and feel more welcoming.

More: www.pulsefitness.com

The biggest lesson I’ve learned is in good gym floor planning, which can immediately reduce perceived barriers
The Pulse Fitness Shoulder Press / Photo: PULSE FITNESS
It’s important to understand a member’s journey from ‘doorway to dumbbell’ / Photo: shutterstock / tmcphotos
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features