The Club & Spa Bristol is a membership health club situated in the DoubleTree by Hilton Cadbury House Hotel in North Somerset, UK.
With an ambitious refurbishment of the gym space, The Club & Spa has introduced Technogym Artis Line, becoming one of the first locations to feature this innovative cardio collection.
Cadbury House has been a luxury hotel and club destination since 2006 and part of the DoubleTree by Hilton brand since 2009. In addition to 3,500 members, the gym is open to spa day visitors and guests of the 132-bed hotel.
A superior visitor experience
The Club & Spa’s gym is a powerful selling tool for the hotel, offering a unique proposition when compared to local fitness facilities and acting as a destination for non-members.
“We’re constantly innovating our offers,” says GM Jason Eaton. “The gym is a great space to showcase what makes us different and the refurbishment was the perfect opportunity to work with our equipment partners Technogym to create something unique.”
The vision for the gym refresh was to optimise use of space, introduce an elevated digital offer and bring in best-in-class new cardio and strength kit to cater for the growing membership.
“We had a long wish list and Technogym helped us bring the vision to life,” he says. “Its equipment is the best on the market and nothing else compares – particularly in terms of cardio kit and digital functionality.”
Stand-out features to attract and retain
The refurbishment includes the addition of the innovative Technogym Artis line with Technogym Live Digital Interface, Technogym Skill Line and key pieces of strength kit, including Pure Hack Squat and Pure Hip Thrust.
“The Artis cardio equipment gives us a clear advantage over other facilities in the area,” Eaton said. “It’s been a big talking point among members. Technogym is a master of innovation and it’s amazing what the kit can do.
“We believe the new Technogym equipment is far superior to anything else that’s available. From the virtual content, to the size of the screens – it’s a brilliant way for us to show members that we’ve been listening to what they want.”
An elevated digital journey
The Club & Spa has migrated from Technogym Mywellness app to the new Technogym App as part of its commitment to a forward-thinking digital member journey. This offers Eaton and his team advanced features for member communication, promotions and interaction.
“Using the Technogym app is a great way to keep all our member comms in one place,” he explains. “Not everyone is on social media or wants to receive emails. The app allows us to send messages and reminders, promote events, and engage with our members on a deeper level. It connects with third party apps to make life easier for them, too.”
Wow-factor equipment creates buzz with members
The upgraded gym space features clear zones for cardio, stretch, free weights and strength training, with Technogym Skill Line products forming a designated HIIT training area. The Club & Spa is an early adopter of the new Technogym Skill Up and Eaton says this exciting piece of kit will be a great selling point for the club.
“We worked hard to reflect member requests and feedback,” he said, “and this meant investing in more leg training strength kit, advanced cardio equipment and a central cable station that opens up more upper body training opportunities. We think we’ve covered as many bases as possible and we have to thank the Technogym team for their valuable input.”
Elevating gym staff expertise
The gym refurbishment has already generated excitement among members, gym staff and hotel regulars. As Eaton explains, the benefits of the refresh go beyond introducing cutting-edge equipment, it’s also a valuable opportunity to refresh systems and procedures, offer gym instructors advanced training and unite club and spa staff over an exciting project.
“We can all be proud of what we’ve achieved and I hope members will see their feedback represented in the choices we’ve made,” he says. “I feel confident the new gym – along with the new marketing materials and imagery supplied by Technogym – will attract new members, so we can continue to help more people enjoy being fit and healthy.”
More: www.technogym.com/HCM
