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features

Sponsored briefing: Pivot to digital, Pivot to Mywellness. The time is now!

Introducing the enhanced Technogym Mywellness platform and app. Always evolving to support you, now and in the future

Published in Health Club Management 2020 issue 5

urrent times have shown the power of digital in creating a strong relationship with members, while lockdown has accelerated digital transformation for everyone – there's a new normal in the way we communicate and work out.

Now you can maintain interaction with your customers, not only when they're back in your facility, but also when they're working out at home, to ensure your business model is future-proofed and can support consumer needs wherever they want to exercise.

Mywellness for Professionals, the new digital suite of professional touchpoints from Technogym, helps you connect, coach, and engage with your customers to keep them active, motivated and in touch with your facility and trainers.

Facility and station booking
With Mywellness, you can maximise use of your facility, manage entrances safely and guarantee a simple and streamlined experience for your members.

You can manage capacity and social distancing and prepare for reopening by enabling customers to book training spots on the gym floor and in studios and group exercise classes, with Technogym's spot booking system.

The quick, easy way to communicate to your members that they can book their gym floor training session, is by customising the home page of the Mywellness app.

You can choose the title, subtitle or image of the “Class Timetable” tile to remind members that the gym floor is an activity they can book – exactly as they used to with group classes.

Perfectly fits your day
With Mywellness you can check your staff rota and respond to messages on the way to work, using your phone.

You can also use your tablet for client interactions and build world-class content on the facility desktop – experience the flexibility of using the device that works best for you.

Experience smart user view
Get valuable user insights in one smart view, enabling you to instantly understand your members' preferences, goals, training behaviours and more.

Improve performance with powerful analytics
Get unique insights into all of your business KPIs and understand the lifestyle behaviours of your users. Boost staff performance and prevent membership cancellations.

Always evolving to support you, now and in the future
Over the coming weeks and months new functions and solutions will be released and launched to help you enhance your member experience further and offer services to generate revenue.

To discover more and for free digital consultancy, contact Technogym:
www.technogym.com
Tel: +44 (0)1344 300236

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
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features

Sponsored briefing: Pivot to digital, Pivot to Mywellness. The time is now!

Introducing the enhanced Technogym Mywellness platform and app. Always evolving to support you, now and in the future

Published in Health Club Management 2020 issue 5

urrent times have shown the power of digital in creating a strong relationship with members, while lockdown has accelerated digital transformation for everyone – there's a new normal in the way we communicate and work out.

Now you can maintain interaction with your customers, not only when they're back in your facility, but also when they're working out at home, to ensure your business model is future-proofed and can support consumer needs wherever they want to exercise.

Mywellness for Professionals, the new digital suite of professional touchpoints from Technogym, helps you connect, coach, and engage with your customers to keep them active, motivated and in touch with your facility and trainers.

Facility and station booking
With Mywellness, you can maximise use of your facility, manage entrances safely and guarantee a simple and streamlined experience for your members.

You can manage capacity and social distancing and prepare for reopening by enabling customers to book training spots on the gym floor and in studios and group exercise classes, with Technogym's spot booking system.

The quick, easy way to communicate to your members that they can book their gym floor training session, is by customising the home page of the Mywellness app.

You can choose the title, subtitle or image of the “Class Timetable” tile to remind members that the gym floor is an activity they can book – exactly as they used to with group classes.

Perfectly fits your day
With Mywellness you can check your staff rota and respond to messages on the way to work, using your phone.

You can also use your tablet for client interactions and build world-class content on the facility desktop – experience the flexibility of using the device that works best for you.

Experience smart user view
Get valuable user insights in one smart view, enabling you to instantly understand your members' preferences, goals, training behaviours and more.

Improve performance with powerful analytics
Get unique insights into all of your business KPIs and understand the lifestyle behaviours of your users. Boost staff performance and prevent membership cancellations.

Always evolving to support you, now and in the future
Over the coming weeks and months new functions and solutions will be released and launched to help you enhance your member experience further and offer services to generate revenue.

To discover more and for free digital consultancy, contact Technogym:
www.technogym.com
Tel: +44 (0)1344 300236

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features