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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Sponsored: Technogym: Holistic wellbeing

The Ministry is aiming to set the standard for the best-in-class workplace wellness gym in London

Published in Health Club Management 2022 issue 11

The Ministry, located in Southwark, is an impressive workspace from the founders of legendary music brand, Ministry of Sound. Members benefit from office space where they can hotdesk and enjoy cultural programmes, events, a bar and terrace and the opportunity to network with entrepreneurs, founders, CEOs and creatives.

The Ministry membership originally included access to a boutique studio, but members needed a space to train and access to classes that suited their schedule, so a new gym was installed within the main building a few years ago.

In the pursuit of always improving every minute detail, Ministry has now refurbished the gym and increased its footprint, so members have access to a bigger and more versatile facility.

Kate Corfield, Ministry’s head of fitness development, says it was vital for the space to have a world-class fitness offering.

“We know that when workplace wellness is done well, it has a huge impact on people’s emotional and social wellbeing,” she says. “We were determined to create a fitness space of such amazing quality, it would not only rival our workspaces as a reason to join, but would also significantly improve our members’ quality of working life.

The Ministry has revolutionised the concept of office gyms with the brand’s approach to décor, lighting, and customer experience. The refurbished space features a large gym floor, fitness studio, an area for holistic therapies and space for educational workshops around fitness, nutrition, wellness and even dog therapy.

“Everything we do for our members supports a holistic approach to their success and wellbeing, and this goes way beyond the gym and studio,” Corfield says. “The refurbishment was a chance for us to up our game with a world-class workspace gym for members to use whenever they want.”

Compelling benefit
She continues: “The Ministry’s new gym is equipped to such a high standard some members say it’s now their main reason for joining, while others are quitting their existing gym to join. PTs are also getting in touch to train their clients in this space.

“This represents a significant shift in the workspace model, which has traditionally led with office space, meeting rooms and communications tech as the most compelling offer. The strength of The Ministry’s fitness offer shows how serious the brand is about nurturing physical and emotional wellbeing at work.”

The Ministry gym is included in membership, which Corfield says is proving to be a huge benefit to members and to recruiters who are leveraging the gym offer to attract and retain talent.

Partnering with Technogym
Corfield and her team scoured the market to identify the best fitness kit and chose Technogym Skillrun and Skillmill machines. She says: “Skillrun is the best on the market. It offers so much versatility for individual training, PT and small group circuits that we’ll never have to compromise on quality, and Technogym is helping us deliver on this promise.”

The gym serves people with different goals and experience levels, with the advanced functionality and user-friendly connectivity of Technogym Skillmill and Skillrun helping all users get an effective workout. And as Corfield says, Skillrun’s aesthetics make it a prime candidate for sharing on members’ social media feeds.

Mywellness – connecting colleagues
Technogym Mywellness is a key part of the digital member journey at Ministry. “It’s a great tool for members who need the support of a virtual trainer, and adds a friendly level of competition between colleagues who can show up on each other’s Skillrun screens,” says Corfield.

“Technogym is a reputable, reliable brand that members trust,” she says. “For me, it’s about all the ways Technogym goes above and beyond, with support such as the maintenance plan and team training.

“As a female in this industry it’s a pleasure to work with people who respect you – Technogym’s attitude throughout our partnership has been refreshing.”

After the success of The Ministry’s new gym project, the team is now planning an exciting new development at its Shepherd’s Bush location in West London, which will once again offer a combination networking, fitness and wellness for an ultra-modern take on co-working spaces.

More: www.technogym.com

photo: MINISTRY OF SOUND

"Technogym is a reputable, reliable brand that members trust" – Kate Corfield, Ministry’s head of fitness development

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

Sponsored: Technogym: Holistic wellbeing

The Ministry is aiming to set the standard for the best-in-class workplace wellness gym in London

Published in Health Club Management 2022 issue 11

The Ministry, located in Southwark, is an impressive workspace from the founders of legendary music brand, Ministry of Sound. Members benefit from office space where they can hotdesk and enjoy cultural programmes, events, a bar and terrace and the opportunity to network with entrepreneurs, founders, CEOs and creatives.

The Ministry membership originally included access to a boutique studio, but members needed a space to train and access to classes that suited their schedule, so a new gym was installed within the main building a few years ago.

In the pursuit of always improving every minute detail, Ministry has now refurbished the gym and increased its footprint, so members have access to a bigger and more versatile facility.

Kate Corfield, Ministry’s head of fitness development, says it was vital for the space to have a world-class fitness offering.

“We know that when workplace wellness is done well, it has a huge impact on people’s emotional and social wellbeing,” she says. “We were determined to create a fitness space of such amazing quality, it would not only rival our workspaces as a reason to join, but would also significantly improve our members’ quality of working life.

The Ministry has revolutionised the concept of office gyms with the brand’s approach to décor, lighting, and customer experience. The refurbished space features a large gym floor, fitness studio, an area for holistic therapies and space for educational workshops around fitness, nutrition, wellness and even dog therapy.

“Everything we do for our members supports a holistic approach to their success and wellbeing, and this goes way beyond the gym and studio,” Corfield says. “The refurbishment was a chance for us to up our game with a world-class workspace gym for members to use whenever they want.”

Compelling benefit
She continues: “The Ministry’s new gym is equipped to such a high standard some members say it’s now their main reason for joining, while others are quitting their existing gym to join. PTs are also getting in touch to train their clients in this space.

“This represents a significant shift in the workspace model, which has traditionally led with office space, meeting rooms and communications tech as the most compelling offer. The strength of The Ministry’s fitness offer shows how serious the brand is about nurturing physical and emotional wellbeing at work.”

The Ministry gym is included in membership, which Corfield says is proving to be a huge benefit to members and to recruiters who are leveraging the gym offer to attract and retain talent.

Partnering with Technogym
Corfield and her team scoured the market to identify the best fitness kit and chose Technogym Skillrun and Skillmill machines. She says: “Skillrun is the best on the market. It offers so much versatility for individual training, PT and small group circuits that we’ll never have to compromise on quality, and Technogym is helping us deliver on this promise.”

The gym serves people with different goals and experience levels, with the advanced functionality and user-friendly connectivity of Technogym Skillmill and Skillrun helping all users get an effective workout. And as Corfield says, Skillrun’s aesthetics make it a prime candidate for sharing on members’ social media feeds.

Mywellness – connecting colleagues
Technogym Mywellness is a key part of the digital member journey at Ministry. “It’s a great tool for members who need the support of a virtual trainer, and adds a friendly level of competition between colleagues who can show up on each other’s Skillrun screens,” says Corfield.

“Technogym is a reputable, reliable brand that members trust,” she says. “For me, it’s about all the ways Technogym goes above and beyond, with support such as the maintenance plan and team training.

“As a female in this industry it’s a pleasure to work with people who respect you – Technogym’s attitude throughout our partnership has been refreshing.”

After the success of The Ministry’s new gym project, the team is now planning an exciting new development at its Shepherd’s Bush location in West London, which will once again offer a combination networking, fitness and wellness for an ultra-modern take on co-working spaces.

More: www.technogym.com

photo: MINISTRY OF SOUND

"Technogym is a reputable, reliable brand that members trust" – Kate Corfield, Ministry’s head of fitness development

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features