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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Sponsored: Perfect Gym – strong foundations

GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth

Published in Health Club Management 2024 issue 3

As one of the most technologically advanced fitness companies in the world, GymNation is revolutionising the fitness landscape in the UAE, with a strong emphasis on delivering digital experiences and driving technological advancements.

This year, the company is expanding by five new locations in the UAE, reaching a total of 16, as well as adding six new locations in Saudi Arabia.

With its strategic focus on technology, the operator has set a new benchmark for the customer journey, through innovative solutions that align with its forward-thinking approach.

In its pursuit of rapid expansion, both domestically and internationally, GymNation recognised the need for a robust management system that could scale with its ambitions. Perfect Gym’s open interface and custom integration capabilities proved to be the optimal fit, seamlessly integrating with GymNation’s existing infrastructure, facilitating smooth operations across multiple locations and acting as the foundation of its operational excellence strategy.

The improvement in the system delivered by Perfect Gym has already contributed to a 33 per cent year-on-year increase in membership numbers for GymNation.

Elevating security and member experience
Having a secure, cloud-based platform is vital for modern, agile fitness businesses, ensuring information integrity, accessibility and operational efficiency.

Transitioning to Perfect Gym’s software, which is ISO 27001-Certified and GDPR-compliant, ensures data protection, while integration with modern Gantner hardware facilitates safe, automated 24/7 access via QR codes, enhancing security and convenience.

Adopting an omnichannel approach, GymNation maintains a strong digital presence across various platforms. Leads generated from these sources seamlessly flow into Salesforce CRM, fully integrating with Perfect Gym via an open API. This ensures a straightforward customer journey from first contact with the brand, right through to membership activation.

Leading on innovation at GymNation’s is Karl Foster, chief technology and innovation officer, who values performance and reliability in the tech solutions he develops. Foster says, “The rating I would give the Perfect Gym API is extremely high because of the speed and the support that we’ve had from the team. We’ve had zero downtime, which has been fantastic for us because we’re heavily relying on data.”

Digital evolution: advancing experiences
Data-driven decision-making is at the heart of GymNation’s strategic approach, enabling the team to better understand market needs, identify gaps and ultimately position the company as an industry leader.

To fortify its analytical capabilities, Foster integrated Tableau in the set-up. This powerful business analytics tool from Salesforce enables the company to realise the full potential of its data, while integration with Perfect Gym’s API enhances back-end data flow, facilitating real-time analytics to power member retention strategies.

Leveraging insights gained from these systems, GymNation focuses on better understanding member engagement, delivering gamification functionality and giving personalised feedback, with this activity already resulting in a 1 per cent increase in retention and overall success.

The power of AI and business intelligence
The introduction of AI member assistants has enabled GymNation to provide hyper-personalisation, round-the-clock support and multi-channel communications, which has led to a significant reduction in dormancy rates among members. Moreover, the seamless integration of advanced technological capabilities, including Business Intelligence tools and predictive machine learning, has delivered an impressive 87 per cent accuracy score when it comes to forecasting churn.

With an unwavering commitment to providing more people with affordable access to its cutting-edge fitness facilities, GymNation’s mission is to continually redefine industry standards, enhance its services and expand its presence internationally.

The strategic partnership with Perfect Gym future-proofs GymNation, ensuring a solid foundation for further development. As Ant Martland, co-founder and CCO at GymNation, explains, “In terms of technology, Perfect Gym can scale with us, so, no matter how many new gyms we open and no matter the geographies, Perfect Gym can support our continued growth.”

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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In today's rapidly evolving fitness industry, where many online courses promise secret formulas for entrepreneurial success, the reality is that few provide the necessary knowledge to thrive in this fast-changing profession.
Wattbike is chosen by the world’s top sporting teams, elite athletes, coaches, plus hundreds of ...
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Core Health & Fitness: level up your HIIT game
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Salt therapy products
Flooring
Cryotherapy
Digital
Lockers
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain

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features

Sponsored: Perfect Gym – strong foundations

GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth

Published in Health Club Management 2024 issue 3

As one of the most technologically advanced fitness companies in the world, GymNation is revolutionising the fitness landscape in the UAE, with a strong emphasis on delivering digital experiences and driving technological advancements.

This year, the company is expanding by five new locations in the UAE, reaching a total of 16, as well as adding six new locations in Saudi Arabia.

With its strategic focus on technology, the operator has set a new benchmark for the customer journey, through innovative solutions that align with its forward-thinking approach.

In its pursuit of rapid expansion, both domestically and internationally, GymNation recognised the need for a robust management system that could scale with its ambitions. Perfect Gym’s open interface and custom integration capabilities proved to be the optimal fit, seamlessly integrating with GymNation’s existing infrastructure, facilitating smooth operations across multiple locations and acting as the foundation of its operational excellence strategy.

The improvement in the system delivered by Perfect Gym has already contributed to a 33 per cent year-on-year increase in membership numbers for GymNation.

Elevating security and member experience
Having a secure, cloud-based platform is vital for modern, agile fitness businesses, ensuring information integrity, accessibility and operational efficiency.

Transitioning to Perfect Gym’s software, which is ISO 27001-Certified and GDPR-compliant, ensures data protection, while integration with modern Gantner hardware facilitates safe, automated 24/7 access via QR codes, enhancing security and convenience.

Adopting an omnichannel approach, GymNation maintains a strong digital presence across various platforms. Leads generated from these sources seamlessly flow into Salesforce CRM, fully integrating with Perfect Gym via an open API. This ensures a straightforward customer journey from first contact with the brand, right through to membership activation.

Leading on innovation at GymNation’s is Karl Foster, chief technology and innovation officer, who values performance and reliability in the tech solutions he develops. Foster says, “The rating I would give the Perfect Gym API is extremely high because of the speed and the support that we’ve had from the team. We’ve had zero downtime, which has been fantastic for us because we’re heavily relying on data.”

Digital evolution: advancing experiences
Data-driven decision-making is at the heart of GymNation’s strategic approach, enabling the team to better understand market needs, identify gaps and ultimately position the company as an industry leader.

To fortify its analytical capabilities, Foster integrated Tableau in the set-up. This powerful business analytics tool from Salesforce enables the company to realise the full potential of its data, while integration with Perfect Gym’s API enhances back-end data flow, facilitating real-time analytics to power member retention strategies.

Leveraging insights gained from these systems, GymNation focuses on better understanding member engagement, delivering gamification functionality and giving personalised feedback, with this activity already resulting in a 1 per cent increase in retention and overall success.

The power of AI and business intelligence
The introduction of AI member assistants has enabled GymNation to provide hyper-personalisation, round-the-clock support and multi-channel communications, which has led to a significant reduction in dormancy rates among members. Moreover, the seamless integration of advanced technological capabilities, including Business Intelligence tools and predictive machine learning, has delivered an impressive 87 per cent accuracy score when it comes to forecasting churn.

With an unwavering commitment to providing more people with affordable access to its cutting-edge fitness facilities, GymNation’s mission is to continually redefine industry standards, enhance its services and expand its presence internationally.

The strategic partnership with Perfect Gym future-proofs GymNation, ensuring a solid foundation for further development. As Ant Martland, co-founder and CCO at GymNation, explains, “In terms of technology, Perfect Gym can scale with us, so, no matter how many new gyms we open and no matter the geographies, Perfect Gym can support our continued growth.”

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features