Consumer demand for personalised experiences is driving many industries and the fitness sector is no different, meaning gym operators are seeking innovative ways to stand out from the crowd.
Life Fitness has a global reach, benefitting its customers in this regard, “We see what’s happening across the world and we can use this insight to inform customers’ plans and share success stories,” says Frank van de Ven, chief commercial officer.
“Members want unique fitness experiences and it’s our job to work with operators to co-create experiences that strengthen their story and their brand.”
Through this collaborative approach, Life Fitness has created inspiring spaces with customers across the world. Here, we share four case studies showing the highlights.
“These are just some of the great examples of clubs doing things differently and in a way that’s true to them,” says Van de Ven. “All operators have exciting opportunities to work with Life Fitness to discover what unique means to them and their members.”
