InBody’s mission to simplify how health is understood begins with research and involvement in multiple medical fields and 2022 has been a year of growth for the company.
InBody has been involved in over 4,800 research papers, adding two new body composition devices to its range and expanding the team. The next stage is delivering that knowledge and learning.
Francesca Cooper became co-director of the new UK subsidiary in 2021. Having been in the business for the previous four years and having seen the challenges and changes of the pandemic, her focus was to drive the business in the right direction.
“Everyone has the right to know about their own internal data, to enable and motivate them to take control of their own health,” she says. “This is how we empower people and take some of the strain off the health service.
“When you want to simplify health understanding for everyone – from research to real life – it’s a long but rewarding journey for all involved.”
The new InBody devices – upgrade to a full health scan experience
“First InBody went beyond the weighing scale and now we’re going beyond the health scan,” says Cooper. “With our new UK Clinic packages, all existing customers can upgrade their set-up seamlessly to be able to offer a full health scan experience, including integrated height, blood pressure and body composition with medical-grade accuracy and reproducibility.
“We need to assist gyms in this health movement, to understand the customer experience post-pandemic and realise that ‘gymtimidation’ is still a factor.
“We also need to consider people’s emotional response to this kind of internal data scan,” says Cooper, “removing the pressures of languages such as ‘test’ and ‘challenge’ and ‘competition’ and replacing it with words such as ‘individual wellness’ and ‘self-education’.
“Creating the right solution and environment to make people feel safe and comfortable, and to be able to ask the questions they really want to, is such an important focus,” she says.
Welcoming Ian Rushbury
Ian Rushbury has recently joined InBody to work with Francesca Cooper driving the brand forward in the UK.
Cooper says “Ian is exactly what the team, the business and our customers need to take us to the next level. We’re so different, but we’re in the game for the same reasons – we care.” Rushbury adds: “ Combining our skills and experience from operations to sales, fitness to wellness, coaching to clinical practice – with both of us having a passion for education and a mission to positively impact as many lives as we can – has led to a very strong start on our journey in leading the team at InBody UK.
“As awareness of our partnership grows and we develop the InBody product in the UK, we’ll be working to put our expertise to good use in support of our community and the end-user population.”
