GET FIT TECH
Sign up for the FREE digital edition of Fit Tech magazine and also get the Fit Tech ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
Technogym | Fit Tech promotion
Technogym | Fit Tech promotion
Technogym | Fit Tech promotion
features

Specifier: Life skills

Learning and practising functional movements is a great way to get fitter. Steph Eaves investigates the skill-based training movement

Published in Health Club Management 2023 issue 10

Stephen Barton
Skillcourt GmbH
Stephen Barton / photo: skillcourt
What are the benefits of skill-based training?

Utilising a skill-based testing and training approach allows for the identification of necessary skill sets that require development and the correction of deficits that may impede performance or heighten the risk of injury.

This personalised and targeted support benefits both people undergoing physio treatment and athletes, enabling them to enhance their proficiency in areas that hold true significance for their individual progress.

How can health clubs utilise this concept?

undertaken by our customer groups. These can range from sitting in front of a screen to driving a car. It might also include things such as ensuring elderly people can walk without falling, or combating the risk of dementia.

When you examine the anatomy and physiology behind each conscious movement, you will consistently identify the same pattern: perception, cognition, and then motor function.

Both health clubs and medical centres should offer specific visual and cognitive training for their clients. Enhancing these skills leads to increased concentration, improved academic performance, fewer accidents and injuries, enhanced overall performance and a reduced risk of cognitive decline throughout the lifespan. Just 5-10 minutes per session is sufficient to deliver these benefits.

Tell us about Skillcourt

Skillcourt is a laser and camera-based testing and training tool designed to enhance visual, cognitive and motor skills. The system integrates scientific principles with game development to engage children, gym goers and athletes.

We’ve developed skill-specific workouts tailored to everyday activities – such as driving safety – as well as helping with fall prevention, cognitive fitness and general learning and academic performance.

In elite sports, Skillcourt is employed to assess athletes, pinpoint weaknesses, and enhance their scanning, reaction time, decision-making and agility. When individuals receive and process information more rapidly, they can make better and quicker decisions, resulting in fewer injuries and improved performance.

Thanks to LiDAR (Light Detection and Ranging) technology, which uses safe laser beams to track human movements in a training space, nearly every facility can easily incorporate our system. It can be installed on surfaces of various sizes with minimal resource wastage, ensuring maximum benefits for clients.

This system is poised to become an indispensable asset for facilities dedicated to enhancing their clients’ development.

Steve Barton is head of UK at Skillcourt

Jessica Christensen
Mavericks/BBS Training Academy
Jessica Christensen / photo: BBS Training Academy
What are the benefits of skill-based training?

The human body is designed for skilful development: we learn best by ‘doing’, using a whole-systems approach to training.

Skill-based training strategies ensure a workout isn’t purely biomechanical or effort-based, but instead involves cognitive and proprioceptive development which is essential for a the development of a resilient, capable body.

When we learn something in pursuit of a tangible goal our body can be more efficient at engaging a whole-system response that goes far beyond muscle targeting and fat loss. Our body can also respond more purposefully in problem-solving, involving all systems in skill and fitness development.

In addition, the feeling of accomplishing a goal or skill can be the greatest source of intrinsic motivation and keep people coming to training sessions, as they pursue the next goal to unlock the next skill.

How can health clubs tap into this?

They’re a great place to include progressive, varied classes that fuse skill and fitness in themed sessions that revolve around skills and proactive training. Callisthenics, gymnastics, dance, tai chi, yoga, martial arts, parkour, and most other skill-based activities – when combined with thoughtful class planning – can easily be combined with body conditioning or a fitness focus.

The great thing about these classes or sessions is that they don’t have to be licence-led or linked to a specific brand; most people will follow a passionate coach who inspires them to learn something new – regardless of whether it’s a recognised brand format.

People crave progression and if training can become more meaningful in the pursuit of skills and goals, we remove the old-fashioned view of purely chasing calorie burn or hypertrophy. We can use skill-based training to help people understand that fitness isn’t a destination or a fixed goal but that it can become an integral part of a lifestyle that blends social interest, improved health performance and mental wellbeing.

Tell us about BBS Training Academy

It stands for “Body Before Skill” – because our CPD courses focus on helping coaches develop a skill-based approach to training through a deeper understanding of the body and a holistic approach to conditioning that goes far beyond traditional biomechanics and training.

Our courses are specifically tailored to teaching group classes, but also allow coaches to manage group specificity, progression, goals and flexible lesson planning.

We primarily teach via eLearning, meaning coaches can join us from anywhere. The courses are licence-free and allow coaches to apply what they learn to their individual discipline, sport or training technique. We start by teaching foundation courses focusing on full-body mechanics, particularly on functional movement, flexibility and holistic training themes.

These foundations help coaches develop a practical approach to understanding how the human body moves naturally, the variables that are considered in a whole-systems approach to sports science, links between mind-body-environment training, the mechanics and approaches that develop effective ranges of motion, and how to increase the baseline that enhances skill and performance.

Trainers can use our foundation courses immediately to enhance their practice and coaching skills, take a deep dive with our online courses, or work towards earning specialisation courses in our different training domains.

How can gym design aid skill development?

We’d love to see gyms transitioning some of their spaces from machine-based training to areas where people have more space to train using skill-based equipment and more natural ranges of movement, which can help people move away from a purely aesthetic, strength and calorie-burning mindset.

Sports and fitness can be so much more than just pumping iron! Larger spaces for skill-based training help make gyms more people-centred in their training approaches. They become more social, more sustainable and help coaches develop community-based participation.

In over 20 years working in this industry as trainers, consultants and at our own training centre, we’ve seen the transformative effects that a skill-based focus can have on members and coaches, as well as the uptake in membership and participation.

Jessica Christensen is lecturer, School of Sport, Health and Exercise Science.

Cognitive and proprioceptive development is essential for a resilient, capable body
Achieving a goal or skill is a great motivator / photo: BBS Training Academy
Coaches learn more about how the body moves naturally / photo: BBS Training Academy
Óscar Sanz
Pavigym
Óscar Sanz / photo: PAVIGYM
Why does skill-based training matter?

It results in more interactivity between exercisers – and workouts that are more fun. It also gets the best results for members.

How can health clubs deploy this concept?

I think free, open spaces are essential for doing skill-based training. Not necessarily using machines, but bikes, rowing machines and treadmills can be beneficial in some cases. Basically, in skill-based training we use our body as the main tool, along with some equipment such as kettlebells, dumbbells, bars and ropes, etc.

Tell us about Bootiq

Bootiq is our new concept based on an interactive and immersive boutique concept. We provide software which clients can use to create their own training concepts based on our complete library of more than 2,500 exercises and with several formats such as rounds, sets and supersets. In addition, Bootiq can be combined with a wide range of add-ons that will enhance the user’s experience: floor markings, wearables, visual displays and light and music effects, all of them easily managed by our software.

Óscar Sanz is manager of the education department at Pavigym

Workouts that are more fun also get the best results for members
Lighting and music enhance Bootiq’s immersive skill-based training / photo: PAVIGYM
Martina Navarro
ASM
Martina Navarro
Tell us about the Athletic Skills Model

It was founded in the Netherlands by Rene Wormhoudt, strength and conditioning coach of the men’s and women’s Dutch national football teams and Dr Geert Savelsbergh, professor of motor learning at Vrije University of Amsterdam. The Athletic Skills Model (ASM) is a practical and scientifically-grounded framework that offers practitioners within the sport and fitness industry a structured approach to designing and implementing a movement programme that develops adaptable and versatile movers.

The ASM adopts a holistic and integrative approach in which the body and mind are united and movement is central. Movement has to be varied, versatile, wide-ranging and as much fun as possible. The concept of enjoyment and versatility when moving applies to all ages and skill levels. The model goes beyond just prescribing a large range of exercises; it integrates fundamental movements with physical abilities in a holistic manner.

The food pyramid and eat-well wheel are well-known tools used worldwide to provide guidance for a healthy balanced diet. Rene and Geert designed a similar tool – The Fundamental 10! – to provide guidance for developing physical literacy.

The Fundamental 10! is a practical and evidence-based tool for practitioners to prescribe physical activities that are versatile, fun, healthy and suitable to everyone.

What are the benefits of skill-based training?

The scientific evidence underpinning ASM shows a holistic approach can result in increased coordination and performance, leading to an increased ability to perform more complex movements. For example, people able to perform squats are likely able to perform leg press, but the opposite isn’t necessarily true.

In this case, coordination should be considered within a training programme to support the development of fitness levels.

It improves motor skills and levels of motor creativity, enhancing athletic performance, boosting confidence and ultimately resulting in the pursuit of a more active lifestyle. It also leads to people getting fewer injuries, stress, and burnout, which allows for greater longevity in training, and better mental health and athletic performance.

People have more fun during physical activities with these skills, resulting in higher levels of happiness and a more positive relationship with an active lifestyle.

How can health clubs deploy this concept?

By focusing programmes on these 10 fundamental movements and their variations, clubs would see an increase in customer satisfaction and compliance.

ASM can support health clubs in designing training programmes and also designs spaces that complement its vision. ASM-designed gyms, sports halls, parks and rehabilitation centres introduce the innovative concept of movement versatility and provide a space where the Fundamental10! can be performed.

Martina Navarro is senior lecturer, School of Sport, Health and Exercise Science, University of Portsmouth

Movement has to be varied, versatile, wide ranging and as much fun as possible
The ASM model unites mind and body to deliver functional movement / photo: ASM
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features
Orbit4 is a leading FitTech brand that provides gym operators with a comprehensive software solution ...
TANITA is the founder of Bioelectrical Impedance Analysis (BIA) being the first to bring a ...
Digital
Lockers
Salt therapy products
Flooring
Cryotherapy
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain
Orbit4 is a leading FitTech brand that provides gym operators with a comprehensive software solution ...
TANITA is the founder of Bioelectrical Impedance Analysis (BIA) being the first to bring a ...
Get Fit Tech
Sign up for the free Fit Tech ezine and breaking news alerts
Sign up
Digital
Lockers
Salt therapy products
Flooring
Cryotherapy
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain

latest fit tech news

Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international expansion. Shannon Tracey, VP of ...
news • 18 Apr 2024
Portugese footballer, Cristiano Ronaldo, has launched a health and wellness app that harmonises advice on fitness, nutrition and mental wellness ...
news • 05 Apr 2024
Egym, has signalled its intention to become a dominant force in the corporate wellness sector with the acquisition of UK-based ...
news • 27 Mar 2024
Egym, which raised €207 million last year in new investment, continues to build its top team with the appointment of ...
news • 21 Mar 2024
The UK government acknowledged in its recent budget that economic recovery depends on the health of the nation, but failed ...
news • 11 Mar 2024
Technogym is launching Checkup, an assessment station which uses AI to personalise training programmes in order to create more effective ...
news • 06 Mar 2024
Fitness On Demand (FOD) has teamed up with Les Mills, to offer an omnichannel fitness solution to operators. Fitness on ...
news • 04 Mar 2024
Samsung has unveiled a smart ring, packed with innovative technologies to aid health and wellbeing, which will be available later ...
news • 29 Feb 2024
The ICO has ruled that eight leisure operators have been unlawfully processing the biometric data of their employees to be ...
news • 23 Feb 2024
More consumers are realising meditation is beneficial, but many give up because it’s difficult to master the mind. The Muse ...
news • 21 Feb 2024
More fit tech news
features

Specifier: Life skills

Learning and practising functional movements is a great way to get fitter. Steph Eaves investigates the skill-based training movement

Published in Health Club Management 2023 issue 10

Stephen Barton
Skillcourt GmbH
Stephen Barton / photo: skillcourt
What are the benefits of skill-based training?

Utilising a skill-based testing and training approach allows for the identification of necessary skill sets that require development and the correction of deficits that may impede performance or heighten the risk of injury.

This personalised and targeted support benefits both people undergoing physio treatment and athletes, enabling them to enhance their proficiency in areas that hold true significance for their individual progress.

How can health clubs utilise this concept?

undertaken by our customer groups. These can range from sitting in front of a screen to driving a car. It might also include things such as ensuring elderly people can walk without falling, or combating the risk of dementia.

When you examine the anatomy and physiology behind each conscious movement, you will consistently identify the same pattern: perception, cognition, and then motor function.

Both health clubs and medical centres should offer specific visual and cognitive training for their clients. Enhancing these skills leads to increased concentration, improved academic performance, fewer accidents and injuries, enhanced overall performance and a reduced risk of cognitive decline throughout the lifespan. Just 5-10 minutes per session is sufficient to deliver these benefits.

Tell us about Skillcourt

Skillcourt is a laser and camera-based testing and training tool designed to enhance visual, cognitive and motor skills. The system integrates scientific principles with game development to engage children, gym goers and athletes.

We’ve developed skill-specific workouts tailored to everyday activities – such as driving safety – as well as helping with fall prevention, cognitive fitness and general learning and academic performance.

In elite sports, Skillcourt is employed to assess athletes, pinpoint weaknesses, and enhance their scanning, reaction time, decision-making and agility. When individuals receive and process information more rapidly, they can make better and quicker decisions, resulting in fewer injuries and improved performance.

Thanks to LiDAR (Light Detection and Ranging) technology, which uses safe laser beams to track human movements in a training space, nearly every facility can easily incorporate our system. It can be installed on surfaces of various sizes with minimal resource wastage, ensuring maximum benefits for clients.

This system is poised to become an indispensable asset for facilities dedicated to enhancing their clients’ development.

Steve Barton is head of UK at Skillcourt

Jessica Christensen
Mavericks/BBS Training Academy
Jessica Christensen / photo: BBS Training Academy
What are the benefits of skill-based training?

The human body is designed for skilful development: we learn best by ‘doing’, using a whole-systems approach to training.

Skill-based training strategies ensure a workout isn’t purely biomechanical or effort-based, but instead involves cognitive and proprioceptive development which is essential for a the development of a resilient, capable body.

When we learn something in pursuit of a tangible goal our body can be more efficient at engaging a whole-system response that goes far beyond muscle targeting and fat loss. Our body can also respond more purposefully in problem-solving, involving all systems in skill and fitness development.

In addition, the feeling of accomplishing a goal or skill can be the greatest source of intrinsic motivation and keep people coming to training sessions, as they pursue the next goal to unlock the next skill.

How can health clubs tap into this?

They’re a great place to include progressive, varied classes that fuse skill and fitness in themed sessions that revolve around skills and proactive training. Callisthenics, gymnastics, dance, tai chi, yoga, martial arts, parkour, and most other skill-based activities – when combined with thoughtful class planning – can easily be combined with body conditioning or a fitness focus.

The great thing about these classes or sessions is that they don’t have to be licence-led or linked to a specific brand; most people will follow a passionate coach who inspires them to learn something new – regardless of whether it’s a recognised brand format.

People crave progression and if training can become more meaningful in the pursuit of skills and goals, we remove the old-fashioned view of purely chasing calorie burn or hypertrophy. We can use skill-based training to help people understand that fitness isn’t a destination or a fixed goal but that it can become an integral part of a lifestyle that blends social interest, improved health performance and mental wellbeing.

Tell us about BBS Training Academy

It stands for “Body Before Skill” – because our CPD courses focus on helping coaches develop a skill-based approach to training through a deeper understanding of the body and a holistic approach to conditioning that goes far beyond traditional biomechanics and training.

Our courses are specifically tailored to teaching group classes, but also allow coaches to manage group specificity, progression, goals and flexible lesson planning.

We primarily teach via eLearning, meaning coaches can join us from anywhere. The courses are licence-free and allow coaches to apply what they learn to their individual discipline, sport or training technique. We start by teaching foundation courses focusing on full-body mechanics, particularly on functional movement, flexibility and holistic training themes.

These foundations help coaches develop a practical approach to understanding how the human body moves naturally, the variables that are considered in a whole-systems approach to sports science, links between mind-body-environment training, the mechanics and approaches that develop effective ranges of motion, and how to increase the baseline that enhances skill and performance.

Trainers can use our foundation courses immediately to enhance their practice and coaching skills, take a deep dive with our online courses, or work towards earning specialisation courses in our different training domains.

How can gym design aid skill development?

We’d love to see gyms transitioning some of their spaces from machine-based training to areas where people have more space to train using skill-based equipment and more natural ranges of movement, which can help people move away from a purely aesthetic, strength and calorie-burning mindset.

Sports and fitness can be so much more than just pumping iron! Larger spaces for skill-based training help make gyms more people-centred in their training approaches. They become more social, more sustainable and help coaches develop community-based participation.

In over 20 years working in this industry as trainers, consultants and at our own training centre, we’ve seen the transformative effects that a skill-based focus can have on members and coaches, as well as the uptake in membership and participation.

Jessica Christensen is lecturer, School of Sport, Health and Exercise Science.

Cognitive and proprioceptive development is essential for a resilient, capable body
Achieving a goal or skill is a great motivator / photo: BBS Training Academy
Coaches learn more about how the body moves naturally / photo: BBS Training Academy
Óscar Sanz
Pavigym
Óscar Sanz / photo: PAVIGYM
Why does skill-based training matter?

It results in more interactivity between exercisers – and workouts that are more fun. It also gets the best results for members.

How can health clubs deploy this concept?

I think free, open spaces are essential for doing skill-based training. Not necessarily using machines, but bikes, rowing machines and treadmills can be beneficial in some cases. Basically, in skill-based training we use our body as the main tool, along with some equipment such as kettlebells, dumbbells, bars and ropes, etc.

Tell us about Bootiq

Bootiq is our new concept based on an interactive and immersive boutique concept. We provide software which clients can use to create their own training concepts based on our complete library of more than 2,500 exercises and with several formats such as rounds, sets and supersets. In addition, Bootiq can be combined with a wide range of add-ons that will enhance the user’s experience: floor markings, wearables, visual displays and light and music effects, all of them easily managed by our software.

Óscar Sanz is manager of the education department at Pavigym

Workouts that are more fun also get the best results for members
Lighting and music enhance Bootiq’s immersive skill-based training / photo: PAVIGYM
Martina Navarro
ASM
Martina Navarro
Tell us about the Athletic Skills Model

It was founded in the Netherlands by Rene Wormhoudt, strength and conditioning coach of the men’s and women’s Dutch national football teams and Dr Geert Savelsbergh, professor of motor learning at Vrije University of Amsterdam. The Athletic Skills Model (ASM) is a practical and scientifically-grounded framework that offers practitioners within the sport and fitness industry a structured approach to designing and implementing a movement programme that develops adaptable and versatile movers.

The ASM adopts a holistic and integrative approach in which the body and mind are united and movement is central. Movement has to be varied, versatile, wide-ranging and as much fun as possible. The concept of enjoyment and versatility when moving applies to all ages and skill levels. The model goes beyond just prescribing a large range of exercises; it integrates fundamental movements with physical abilities in a holistic manner.

The food pyramid and eat-well wheel are well-known tools used worldwide to provide guidance for a healthy balanced diet. Rene and Geert designed a similar tool – The Fundamental 10! – to provide guidance for developing physical literacy.

The Fundamental 10! is a practical and evidence-based tool for practitioners to prescribe physical activities that are versatile, fun, healthy and suitable to everyone.

What are the benefits of skill-based training?

The scientific evidence underpinning ASM shows a holistic approach can result in increased coordination and performance, leading to an increased ability to perform more complex movements. For example, people able to perform squats are likely able to perform leg press, but the opposite isn’t necessarily true.

In this case, coordination should be considered within a training programme to support the development of fitness levels.

It improves motor skills and levels of motor creativity, enhancing athletic performance, boosting confidence and ultimately resulting in the pursuit of a more active lifestyle. It also leads to people getting fewer injuries, stress, and burnout, which allows for greater longevity in training, and better mental health and athletic performance.

People have more fun during physical activities with these skills, resulting in higher levels of happiness and a more positive relationship with an active lifestyle.

How can health clubs deploy this concept?

By focusing programmes on these 10 fundamental movements and their variations, clubs would see an increase in customer satisfaction and compliance.

ASM can support health clubs in designing training programmes and also designs spaces that complement its vision. ASM-designed gyms, sports halls, parks and rehabilitation centres introduce the innovative concept of movement versatility and provide a space where the Fundamental10! can be performed.

Martina Navarro is senior lecturer, School of Sport, Health and Exercise Science, University of Portsmouth

Movement has to be varied, versatile, wide ranging and as much fun as possible
The ASM model unites mind and body to deliver functional movement / photo: ASM
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features