Barton says EGYM can support health tracking and social impact analysis / photo: Egym UK

EGYM’s digital ecosystem connects a person’s entire wellbeing journey, both inside and outside their training facility. Through its open platform, EGYM collects data from EGYM Smart machines, as well as connected partner cardio equipment, management software and body analysers. Virtually everything in a facility can be connected via the EGYM Cloud. Members can also connect apps and wearables they use outside the gym – creating a single point of access for data collected from multiple sources.

Data collected is stored in the EGYM Cloud and collated to deliver an entirely bespoke training experience for everyone.

Our new AI-driven solution, EGYM Genius, aggregates data from hundreds of thousands of training sessions carried out on EGYM equipment and via connected cardio partners – including 340 million assessment data points – and generates precise recommendations for individualised training plans, optimally tailored to personal experience level and/or training goal.

Data is captured at all stages of a person’s wellbeing journey, from on-boarding right through to initial goal attainment and beyond. In addition to providing members with real-time feedback on the health rewards of their training efforts, EGYM Genius uses AI-powered technology to create bespoke training plans that are directly aligned to the health goals of the individual.

Through the application of EGYM Genius, training plans are continually revised in response to member behaviours, ensuring the quickest and safest possible route to success. For example, if a member records a cycle to the gym on their wearable device, this data is used to influence the prescription of in-gym activity.

Yes, the EGYM ecosystem is designed to collect and apply data that drives health outcomes, both at individual and population levels. Through our bank of collated data we're able to provide policymakers and health care professionals with irrefutable evidence of the valuable role physical activity can play in a prevention- rather than repair-focused healthcare system.

EGYM is currently working with several UK local authorities to deliver measurable, evidence-based health interventions, for example.

The EGYM ecosystem delivers hundreds of thousands of data sets which measure impact. In addition to standard reports that detail collective health outcomes, workouts completed and participant engagement, we can also work with operators to extract specific data and present it in a way that is needed to contribute to a social value calculation.

photo: MyZone

Myzone is versatile and however people choose to be active, it can motivate them to move and reach their goals. A Myzone heart rate monitor, or the MZ-Open app on a smart watch, tracks the user’s heart rate and provides real-time feedback using colour to visualise effort.

We keep the data simple and relevant, because with so many measurements in the digital space, complex numbers can become meaningless to people and act as a barrier to entry.

Fitness professionals can coach by colour, usually via screens in the gym or studio, while Myzone's classes and challenges provide built-in support to lighten their workload. Users can also analyse their performance during and after activity in the Myzone app.

With Myzone Effort Points (MEPs), the more people put in, the more they earn. Users are tasked with achieving 1,300 MEPs a month in line with the World Health Organization’s physical activity guidelines and are rewarded with status rankings.

Myzone continuously reads the user’s heart rate using ECG (when worn on the chest) or PPG (on the wrist and arm). We use that data to calculate the percentage of effort using maximum heart rate. It’s this personalisation that makes Myzone powerful. It doesn’t matter if you’re an Olympic athlete or deconditioned, the effort put in is the same.

My personal Yellow Zone, for example – which is 80-90 per cent of my max heart rate – is the same as everyone else’s Yellow Zone, so Myzone creates a level playing field for everyone.

We convert heart rate into a coloured tile which is visualised in Myzone apps or on large screens. This provides real-time feedback that can be used to coach users, physically or digitally.

Users can pick activities such as fitness tests, set personal goals or take on a Zone Match that directs them to be in particular heart rate zones and scores their accuracy during and after the workout. They can also take part in live and on-demand classes where a coach guides them through a workout using colour.

In a facility, coaches can create classes based on colour. They can use one of over 1,300 exercise videos to guide users, groups or classes through a workout. With real-time feedback coaches can motivate users via zone colour and other data points such as effort percentage, calories and MEPs.

Absolutely. We work with several private and public organisations in this area. Myzone can support a desired health outcome by prompting changes in the activity behaviours of the user.

We build communities using social features such as connections, likes, comments, challenges and chat. All these metrics can be reported on, meaning we can use health, activity, social and other metrics, individually or combined, to evidence social impact.

As Myzone partners with many other apps and exercise equipment. Users can connect Myzone to Apple Health or Google Fit and then share data with their preferred health tracking app.

Alessandri has built a total ecosystem / photo: Technogym

Technogym is delivering a workout builder via its new product – Checkup – an assessment station which uses AI to personalise training programmes in order to create more effective workouts.

Checkup scans body composition, checks balance, mobility and cognitive abilities, as well as analysing strength from workouts on resistance equipment within the Technogym Ecosystem. The data is combined to create a Wellness Age metric.

The Technogym Coach function then prescribes a set of training protocols before following the training evolution of each individual, enabling operators to create a clustering of club users – based on workout preferences, habits and patterns – which can inform interventions to boost retention, challenges, promotions while also creating upselling opportunities.

Technogym Ecosystem is an open platform that integrates software applications, fitness equipment, payment methods and members’ consumer apps and wearables to provide a seamless experience for club members.

The aim of Technogym’s digital ecosystem is to grow the industry, making it more attractive to end users and more credible in the eyes of institutional stakeholders, such as insurance companies, health professionals and the wider medical world.

Rashid is currently working with PureGym / photo: Brawn

Brawn captures data to enhance member fitness. Firstly, demographic data such as age, height, weight and gender is collected to create a comprehensive profile. Then specific lifting data is captured. This includes details about training frequency, the specific movements performed, and the weights lifted during workouts. This information helps to track and analyse progress over time.

The app also allows users to provide insights on who they train with within their small group training sessions, which helps us better understand the dynamics and interactions within our fitness communities. Lastly, the data enables us to specify the personal trainer each member works with, providing information for tracking training routines and ensuring personalised guidance.

Session content is loaded onto our platform before each session, allowing users to review the exercises and techniques in advance. This empowers them to arrive well-prepared and ready to make the most of their training experience. During training sessions, users are asked to log the weights they use for each exercise.

The data captured – including lifting data and demographic information – is used to design four-week training blocks. These are carefully curated to target specific areas of improvement and enhance overall fitness. Within each block, a suggested order of movements is provided, indicating the most effective sequence for users to follow during their workouts. Additionally, our algorithm is able to gauge performance in terms of reps and loads.

Based on this information, we suggest the progression or regression of exercises for the following weeks. This ensures a gradual and appropriate level of challenge, allowing each member to progress and avoid plateaus.

The Orangetheory workout is heart rate-based interval training. Each participant is set up with a heart rate monitor, projecting their real-time statistics – including calories, average heart rate, percentage of max heart rate, heart rate zone and Splat Points – onto the in-studio screens, while OTConnects link up to every treadmill and rower (OTConnects are tablets attached to the equipment providing personal view of physiology).

Coaches guide users through the five different heart rate zones: resting (grey), easy (blue), challenging but doable (green), uncomfortable (orange) and all out (red), telling you when to push harder and when to pull back for recovery. The goal is to spend 12 to 20 minutes with your heart rate elevated in the orange zone to supercharge your metabolism and improve cardiorespiratory health. The live data displayed in the workouts allows our coaches to ensure our members don't over- or under-train. This is vital in preventing injury and providing a base for consistency for our members.

The user experience is based on convenience, comfort and having access to accurate real-time data that creates a world-class coaching experience. From the first instance a member puts on one of our monitors they’re guided to feel safe, looked after and results-driven. Our OTBeat system will start to learn our members over time, making their journey at Orangetheory more personal as time goes on. After just five sessions it will be able to update a member’s max heart rate after every class. This is done by collating all the data from their session to provide a more accurate max heart rate, in turn adjusting their heart rate zones and ability to achieve a Splat Point.

Our app stores data from workouts, displays trends, gives ‘all-time’ data, stores physiological data, provides a segmental analysis and also tracks users' benchmark workouts; for example, it will show what their fastest one-mile time has been or their fastest 2,000 metre row time.

Jon Wright has built the Feel Electric EMS offering on data / photo: feel electric / STOTT+ATKINSON

We’ve created a bespoke software platform that helps us offer a data-driven approach to improving fitness and wellbeing, with every step of the customer journey enhanced through carefully collected and utilised data points.

As a client, before you step into a studio, you’ll have filled out a short questionnaire and with that information our personal trainer will greet you with the correct programme for your needs.

Following this, you’ll receive a body composition analysis scan which records 200 data points converted into 45 metrics about your body composition, including weight, skeletal muscle mass, cellular health, body fat percentages, extracellular water ratios, protein and mineral levels and visceral fat levels.

Your trainer will give a detailed walkthrough of each metric and what it means for you and a scan at each session enables continuous progression by identifying plateau points or core areas for improvement as your fitness journey progresses.

Our EMS (Electrical Muscle Stimulation) training utilises the data from the body scan, so trainers know where to increase the electrical currents to get the results clients want. The levels of impulse are logged and tracked so they can be improved on and to demonstrate progression to clients.

All this data further serves to inform our nutritional programme. Our nutritionist accesses the client’s health data to accurately calculate and prescribe meal plans and dietary advice. Through this data analysis, clients can be certain their recommended calories and macronutrient intakes are as accurate as possible. Clients then log their food intake on our website, so our nutritionist can track progress to ensure the best outcomes.

We plan to enhance these offerings with data collection through wearables that can access data such as heart rate, blood pressure and calories burned through exercise outside our studios to provide an all-encompassing fitness offering.