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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Show preview: Get Elevated

The Elevate trade show and conference comes to London next month. HCM gives the low down on what to look out for

Published in Health Club Management 2024 issue 4

What is Elevate?
Elevate is the UK trade show dedicated to physical activity, fitness, and sports therapy.

Over the course of two days, more than 7,000 decision-makers representing gyms, studios, sport clubs, sports therapy practices, universities, personal training, schools and private practices convene with over 200 suppliers.

These suppliers showcase thousands of product innovations crafted to “elevate” the nation’s physical activity levels.

The event promises not only access to a vast array of cutting-edge products but also unparalleled networking opportunities and invaluable insights from over 200 expert speakers. This extraordinary event is made possible through the generous support of over 50 industry associations, media partners and NGOs.

The programme
For 2024, four key theatres return with refreshed identities and Elevate’s commitment to providing free education remains constant, maintaining Elevate as the most inclusive platform in the sector.

Debate
Formerly the Thought Leaders Conference, the newly-named Debate stage will be the hub for tackling the industry’s most pressing topics.

It will kick off with EuropeActive chair David Stalker, UKActive CEO, Huw Edwards and CIMSPA CEO, Tara Dillon asking if the picture of physical activity has changed.

This conference will host discussions on women in sport, the future of leadership, the pivot to health, the relationship between physical activity and obesity, as well as looking at both mental health and sustainability.

Generate
Previously known as The Business of Physical Activity, Generate will focus on the business of fitness, including retention strategies, AI integration, social media best practice, technology utilisation, staff recruitment and upskilling, how to use data and modernising facilities.

Collaborate
Formerly Activating the Nation, Collaborate will emphasise community engagement and health promotion. Topics will include the use of gamification, the importance of inclusive language, integrating fitness into healthcare, supporting those with long-term health conditions and mental health advocacy.

Accelerate
Previously Future Performance and Wellbeing, Accelerate will zoom in on optimising personal performance and wellbeing, exploring long-term behaviour change, sleep optimisation, menopause management, adaptogens, biomechanics, injury recovery, resilience and mindset development.

External Content 
In addition to our four Elevate-created theatres, we have a number of commercially-sponsored standalone theatres that are free to attend.

• Kidztivity will share engaging content to support children and young people in being active.

• Active Aquatics – presented by RLSS, Swim England and STA – will dive into aquatic fitness.

• Third Space will return with bespoke training for PTs and PT businesses.

• Heart Centred Business will help businesses increase revenues and smart marketing.

• Technogym will showcase the latest wellbeing trends.

• Quoox education will allow attendees to explore its software and solutions and join discussions on client challenges.

The Include Summit 
New for 2024 Elevate is proud to announce a strategic partnership with the Include Summit, a conference committed to promoting equity, diversity, and inclusion (EDI) in sport.

“By bringing a flavour of our content to Elevate, we hope to offer EDI awareness to attendees and to encourage them to come and join us at the Include Summit later this year in London,” says Include Summit co-founder, Gurmej Pawar.

Through this collaboration, Elevate will integrate four exclusive sessions curated by Include Summit into its educational offerings.

• Click here to view HCM's A-Z list of exhibitors

Welcome to Elevate 2024
Lucy Findlay-Beale, show director

Since its inception seven years ago, Elevate has served as a catalyst, uniting the worlds of physical activity, fitness and sports therapy in a collective pursuit of national health and wellbeing.

There’s been a notable surge in collaboration around education and standards, geared towards health, reflecting a concerted effort to support this agenda.

This increasingly connected approach shows the sector’s deepening understanding of its importance and power.

Elevate is the result of collaboration between sponsors, partners, exhibitors and speakers and their contributions have been instrumental in shaping and delivering this pivotal event.

Elevate remains the arena of opportunity, showcasing ideas, technology, and innovation from leading suppliers and thought leaders. We remain committed to accessibility, keeping registration free for professionals eager to connect, learn, be inspired and power the future of physical activity.

Lucy Findlay-Beale, show director

Elevate fast facts:

Dates: 12-13 June 2024
Venue: Excel, London halls 5-8
Train station: Custom House
More: www.elevatearena.com

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
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CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
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Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
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We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
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Core Health & Fitness
Looking to level up your HIIT game? Meet the dynamic duo that’s about to revolutionize your workouts: the StairMaster HIIT Rower and HIIT Ski! Read more
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features

Show preview: Get Elevated

The Elevate trade show and conference comes to London next month. HCM gives the low down on what to look out for

Published in Health Club Management 2024 issue 4

What is Elevate?
Elevate is the UK trade show dedicated to physical activity, fitness, and sports therapy.

Over the course of two days, more than 7,000 decision-makers representing gyms, studios, sport clubs, sports therapy practices, universities, personal training, schools and private practices convene with over 200 suppliers.

These suppliers showcase thousands of product innovations crafted to “elevate” the nation’s physical activity levels.

The event promises not only access to a vast array of cutting-edge products but also unparalleled networking opportunities and invaluable insights from over 200 expert speakers. This extraordinary event is made possible through the generous support of over 50 industry associations, media partners and NGOs.

The programme
For 2024, four key theatres return with refreshed identities and Elevate’s commitment to providing free education remains constant, maintaining Elevate as the most inclusive platform in the sector.

Debate
Formerly the Thought Leaders Conference, the newly-named Debate stage will be the hub for tackling the industry’s most pressing topics.

It will kick off with EuropeActive chair David Stalker, UKActive CEO, Huw Edwards and CIMSPA CEO, Tara Dillon asking if the picture of physical activity has changed.

This conference will host discussions on women in sport, the future of leadership, the pivot to health, the relationship between physical activity and obesity, as well as looking at both mental health and sustainability.

Generate
Previously known as The Business of Physical Activity, Generate will focus on the business of fitness, including retention strategies, AI integration, social media best practice, technology utilisation, staff recruitment and upskilling, how to use data and modernising facilities.

Collaborate
Formerly Activating the Nation, Collaborate will emphasise community engagement and health promotion. Topics will include the use of gamification, the importance of inclusive language, integrating fitness into healthcare, supporting those with long-term health conditions and mental health advocacy.

Accelerate
Previously Future Performance and Wellbeing, Accelerate will zoom in on optimising personal performance and wellbeing, exploring long-term behaviour change, sleep optimisation, menopause management, adaptogens, biomechanics, injury recovery, resilience and mindset development.

External Content 
In addition to our four Elevate-created theatres, we have a number of commercially-sponsored standalone theatres that are free to attend.

• Kidztivity will share engaging content to support children and young people in being active.

• Active Aquatics – presented by RLSS, Swim England and STA – will dive into aquatic fitness.

• Third Space will return with bespoke training for PTs and PT businesses.

• Heart Centred Business will help businesses increase revenues and smart marketing.

• Technogym will showcase the latest wellbeing trends.

• Quoox education will allow attendees to explore its software and solutions and join discussions on client challenges.

The Include Summit 
New for 2024 Elevate is proud to announce a strategic partnership with the Include Summit, a conference committed to promoting equity, diversity, and inclusion (EDI) in sport.

“By bringing a flavour of our content to Elevate, we hope to offer EDI awareness to attendees and to encourage them to come and join us at the Include Summit later this year in London,” says Include Summit co-founder, Gurmej Pawar.

Through this collaboration, Elevate will integrate four exclusive sessions curated by Include Summit into its educational offerings.

• Click here to view HCM's A-Z list of exhibitors

Welcome to Elevate 2024
Lucy Findlay-Beale, show director

Since its inception seven years ago, Elevate has served as a catalyst, uniting the worlds of physical activity, fitness and sports therapy in a collective pursuit of national health and wellbeing.

There’s been a notable surge in collaboration around education and standards, geared towards health, reflecting a concerted effort to support this agenda.

This increasingly connected approach shows the sector’s deepening understanding of its importance and power.

Elevate is the result of collaboration between sponsors, partners, exhibitors and speakers and their contributions have been instrumental in shaping and delivering this pivotal event.

Elevate remains the arena of opportunity, showcasing ideas, technology, and innovation from leading suppliers and thought leaders. We remain committed to accessibility, keeping registration free for professionals eager to connect, learn, be inspired and power the future of physical activity.

Lucy Findlay-Beale, show director

Elevate fast facts:

Dates: 12-13 June 2024
Venue: Excel, London halls 5-8
Train station: Custom House
More: www.elevatearena.com

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features