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features
Show preview: Elevate 2026
Welcome to Elevate 2026
Published in Health Club Management 2026 issue 4
Education sessions, demonstrations and launches are part of the mix ELEVATE / Sean McGarry
What is Elevate?
Lucy Findlay-Beale / ELEVATE / Sean McGarry
Welcome to Elevate 2026
As Elevate marks ten years since its launch in 2016, the 2026 edition is both a celebration and a statement of intent for the future of physical activity.
What began as an ambition to bring together the fitness, sport, physical activity and therapy sectors has grown into a trusted meeting place for leaders, innovators and practitioners committed to improving the nation’s health and wellbeing.
A decade on, our sector looks very different. Collaboration is stronger, standards are higher, and the connection between physical activity and healthcare has never been more embedded. From community-based prevention pathways to rehabilitation programmes, our role in shaping healthier communities is clearer and more influential than ever.
Together we’ll define the next decade of physical activity
Elevate 2026 will honour this progress through dedicated Legacy Sessions that revisit key themes and speakers from our 2016 programme, reflecting on how far we’ve come and what lies ahead. We’ll also be showcasing a 10-Year Exhibitor Trail recognising brands that have exhibited every year, alongside returning partners and first timers.
This anniversary isn’t just about reflecting, it’s about accelerating what comes next. Together we will define the next decade of physical activity.
Lucy Findlay-Beale, show director, Elevate
10-year legacy partners
▪︎ Active IQ
▪︎ CIMSPA
▪︎ DFC – now Xplor
▪︎ Gantner
▪︎ HCM Magazine
▪︎ Inbody
▪︎ Jordan
▪︎ JPL
▪︎ Myzone
▪︎ Origin
▪︎ RLSS
▪︎ STA
▪︎ The Hygiene Company
New exhibitors for 2026
▪︎ Ambohr
▪︎ BRP Systems
▪︎ Poolpod
▪︎ DK Way Sports
▪︎ Everyreformer
▪︎ Formlens
▪︎ Hengchangsports
▪︎ Marsden Weighing
▪︎ Nutrable
▪︎ Refreshment Systems
▪︎ Repfitness
▪︎ S&C Slatter
▪︎ SofSurfaces Europe
▪︎ Summit Medical and Scientific
▪︎ Swimasaurus.com
▪︎ Swimsure
▪︎ The Leisure Experts
▪︎ Watson Gym Equipment
Get Active at Elevate
Elevate will work with a team of partners to deliver mindfulness and movement breaks between education sessions. We all know it’s not healthy to sit for long periods so we’ll be encouraging people to take time out between sessions to focus on their physical and mental health.
/ ELEVATE / Sean McGarry
EXHIBITION HIGHLIGHTS
A full list of exhibitors can be found at www.elevatearena.com
■ Active IQ
An Ofqual-recognised awarding organisation for the physical activity sector, Active IQ offers 100 accredited qualifications from entry-level to Level 5.
Within the apprenticeship sector, it offers End-point Assessments across the leisure, education, facilities management and community sectors. Experienced assessors and a knowledgeable apprenticeship team support apprentices, employers and training delivery teams to achieve the best outcomes.
■ Alliance Leisure
Alliance Leisure is a UK-based leisure development specialist. Working in partnership with local authorities and leisure operators, it creates engaging, place-based active environments that cater for everyone.
Over the last 25 years, Alliance Leisure has delivered more than 300 projects, from multi-site regeneration schemes and new builds to outdoor spaces, 3G pitches and leisure centre modernisations. These projects represent an investment value of £530 million.
■ Balanced Body
Balanced Body delivers group reformer Pilates equipment and instructor training, supporting studios, universities and premium fitness operators to deliver scalable reformer programmes.
In the UK, key accounts include Third Space, University of Nottingham and Ten Reformer.
Grounded in Joseph Pilates’ original principles, the company designs precision-engineered apparatus that enhances performance for both teachers and clients, while delivering comprehensive education programmes and certifications.
https://balancedbodypilates.co.uk
■ CET CryoSpas
The CryoSpa Serena ice bath will launch at Elevate 2026.
Designed for the leisure and wellness market, it pairs patented jet technology for deeper, more penetrating cold with hydrostatic pressure depth, a stainless-steel interior and a wood exterior.
Alongside Serena, CET will show the Glacier Ice, its most popular ice bath for the sector. Featuring a stainless-steel interior, cedar cladding and a marble-style top, it is suitable for both indoor and outdoor installations.
Both systems have a chiller that provides consistent cold-water immersion down to 1°C.
■ CFM
Creative Fitness Marketing (CFM) is a specialist marketing agency dedicated to the health and fitness sector, with 36 years in business and experience supporting thousands of health clubs worldwide.
It helps clubs attract more members, improve retention and grow revenue through data-driven campaigns, creative services and measurable strategy.
CFM also handles the selling process without charging upfront service fees.
▪︎ CIMSPA
CIMSPA (The Chartered Institute for the Management of Sport and Physical Activity) is the professional development body for the UK’s sport and physical activity sector workforce.
The organisation is committed to supporting, developing and enabling professionals and organisations to succeed.
Its ambition is to inspire a more active nation and shape a vibrant UK-wide sport and physical activity sector with the highest standards of service delivery — one that everyone can be part of.
The recent launch of professional status, a defining moment for the sector, serves to equip CIMSPA members with a formal title, a digital accreditation credential and post-nominals, to allow them to demonstrate and showcase their status to employers, the public and professionals in other sectors.
▪︎ EGYM Hussle
EGYM Hussle partners with employers and private medical insurers to improve employee, customer and policyholder health by providing access to fitness and health facilities.
Founded in 2011 as a B2C business, Hussle pivoted post-COVID to focus on B2B markets, and has since been acquired by EGYM to form the UK arm of global corporate fitness specialists, EGYM Wellpass.
EGYM Hussle sends new members to clubs that wouldn’t otherwise visit, delivering true incremental value for operators.
▪︎ Gantner
From parking the car, entering the premises and putting gear in the locker, to booking classes and paying for a well-deserved treat afterwards. All parts of the customer journey are covered with Gantner – the hardware, software and access specialist.
▪︎ Matrix Fitness
Matrix Fitness is known for delivering innovative, high-performance solutions to health clubs, corporate gyms, hospitality, education and public sector facilities.
Offering facility design support, connected technology, training and education to enhance the member experience and maximise ROI, the team aims to be a trusted advisor.
Matrix will be showcasing a range of solution-based products, including for strength training, cardio, fitness racing, recovery and Reformer Pilates.
▪︎ Merrithew
Merrithew, the supplier of Pilates equipment and creator of education programmes such as Stott Pilates, Zenga, Total Barre and Halo Training, has acquired Align-Pilates, supplier of Pilates equipment and accessories for professional studio and home use.
Merrithew Connect, a video streaming platform features Pilates, fitness and mind-body workouts.
▪︎ Myzone
Myzone is the creator of Motivation Technology (MoTech), a new and dedicated category of FitTech that fuses technology with behavioural science to keep people moving for life.
Its heart rate-based effort-tracking platform – now enhanced by Myzone Go – builds lasting habits by rewarding effort and encouraging active communities both inside and outside the gym.
▪︎ Ojmar
The Ojmar OTS 40 Batteryless is the first battery-free smart locker lock designed for fitness and wellness spaces, delivering seamless access without the burden of batteries, hard-wiring or ongoing maintenance.
Powered by Ojmar’s patented Push Power Technology, it generates kinetic energy, activating the lock and enabling operation online or offline.
Built for high-traffic locker rooms, it supports RFID and NFC credentials, from wristbands and fobs to smartphones, making it easy to evolve from wearables to app-based journeys.
With maintenance-free operation, operators eliminate routine battery changes and associated costs.
Managers can access the cloud for centralised control, real-time monitoring and access history.
▪︎ Physical Co
Over a period of 30 years, Physical has evolved from a family-run business supplying hand weights and mats to become one of the best-known suppliers of high-quality gym equipment in the UK.
Its catalogue contains 1,900 products, ranging from its growing Physical range of commercial gym equipment – which is designed in-house to meet the ever-evolving needs of the sector – to cherry-picked items from strategic partners.
▪︎ Seca UK
Matrix Fitness and Seca have announced a partnership to develop an integrated solution that translates medical-grade body composition data into intelligent, guided training experiences.
Combining Seca’s measurement technology with Matrix’s AI-driven programming and connected fitness ecosystem, the collaboration aims to turn health insights into actionable directions on the gym floor.
As personalisation becomes an industry expectation, some operators and coaches struggle to apply complex data. This partnership addresses that gap by pairing measurement with adaptive training programmes, supporting consistent, outcome-focused experiences without adding operational burden.
▪︎ Speedflex
Pioneers of ‘HIIT Without The Hurt’ training – meaning no joint pressure or pain during the workout, and minimal DOMS after it – Speedflex is one of the most inclusive workouts in the world.
It offers safe and effective, high-intensity, low impact HIIT training in a variety of formats, from connected fitness on the gym floor to full studio solutions.
With personalised resistance, the workout is suitable for every level of fitness.
▪︎ STA
This year marks by the launch of STA’s newly regulated Level 2 Swimming Teacher Qualification.
Developed in line with CIMSPA’s updated Professional Standard, the qualification sets a clear, future-ready benchmark for swimming teacher training, shaped around how today’s workforce wants to learn.
With blended study and a focus on practical, work-ready skill development, it supports swimming teachers, tutors and managers to build connections with modern learners and strengthen long-term workforce development.
Visitors to Elevate will also see how STA has modernised its delivery model with updated resources and digital tools, including AI-supported marking, providing simpler delivery, greater flexibility and reduced administration for training centres and tutors.
▪︎ Swim England
Swim England was the only governing body of swimming in the world when it was formed in 1869.
It evolved into a national association as clubs from across England became members with responsibility for the development and regulation of swimming as a sport and now helps people learn how to swim, enjoy the water safely, and compete in all aquatic sports.
▪︎ Tanita
Elevate will give a UK-first look at Tanita’s next step in body composition: the MC-800.
Designed for premium clubs and studios, it helps move beyond weight and towards more meaningful measures of progress. Built to integrate seamlessly into assessment and coaching workflows, the MC-800 delivers easy-to-read insights that support member conversations and retention, without adding friction.
▪︎ Technogym
Technogym will introduce the RUNX World Treadmill Championship and share insights through a series of expert-led education sessions, highlighting innovation across the industry.
▪︎ TVS Group
TVS installs rubber, polyurethane, timber and vinyl surfaces for sporting and physical activities. This includes Sportec gym flooring, along with Euroflex impact protection flooring and playground accessories.
The company is also an exclusive supplier of Robbins Sports Surfaces, enabling it to offer elite-level hardwood sports flooring systems.
TVS Group includes TVS Sports Surfaces, TVS Gym Flooring, TVS Play Surfaces and TVS Acoustics.
▪︎ The Wellness Tree
The Wellness Tree is a specialist recovery suite partner, helping gyms integrate proven recovery technologies into one offering.
The company combines tech, including hyperbaric oxygen therapy, IHHT, red light therapy, infrared sauna, contrast therapy and targeted recovery tools to deliver fully-supported, revenue-generating recovery spaces.
At Elevate 2026, we’re showcasing how recovery can improve member retention and increasing secondary spend.
www.thewellnesstreegroup.co.uk
▪︎ Wattbike
At Elevate 2026, Wattbike will be showcasing how performance data can have real business impact.
Visitors will experience live VO₂ benchmarking with Healthspan alongside the Max Power Test, demonstrating measurable improvements in key health and longevity markers. On the stand, visitors will be able to ride both the Air-Pro and the new AtomX with PTS2 monitor, showing how Wattbike helps operators increase PT revenue, boost retention and evidence member progress.
▪︎ WellnessSpace Brands
WellnessSpace Brands provides self-guided recovery solutions that help facilities deliver wellness experiences without adding staff or operational complexity.
With more than 36 years’ of innovation and 400 million sessions delivered worldwide, the portfolio includes HydroMassage, CryoLounge+, RelaxSpace and the newest additions, RedZone Sauna and PolarWave Dry Plunge.
RedZone Sauna combines infrared heat and full-body red light therapy to provide relief from everyday aches and stiffness. PolarWave Dry Plunge delivers cold exposure to support post-workout recovery.
With clients in 50+ countries, customers include David Lloyd, Pure Gym, Everyone Active, Gym Box and Anytime Fitness.
▪︎ Xplor
Today’s fitness and leisure brands need technology that powers standout fitness experiences and keeps pace with changing member expectations.
From independents to global franchises and chains, Xplor software is the operational backbone behind the member journey, making it easier to deliver seamless experiences, build lasting loyalty, and grow with intention.
The company’s main products are ClubReady, Clubware, Deciplus, Exerp, Legend, Mariana Tek, Membr, Momence, myFitApp, Resamania, TrueCoach and Xplor Gym.
EGYM Hussle will be at Elevate 2026 / ELEVATE / EGYM
Balanced Body will return to Elevate with its Pilates equipment and training / ELEVATE / BALANCED BODY
Technogym will show its equipment and tech / ELEVATE / Sean McGarry
Gantner is showcasing its access and customer journey tech / ELEVATE / GANTNER
David Lennard (L). JP Lennard is a ten-year legacy exhibitor / ELEVATE / Sean McGarry
Operators, fitness professionals and suppliers converge on ExCel / ELEVATE / Sean McGarry
Filming at Elevate captures exhibitor and delegate feedback / ELEVATE / Sean McGarry
/ ELEVATE / Sean McGarry
ELEVATE
Dates:
17-18 June 2026
Venue:
Excel, London, halls S1-S3
Opening times:
Wednesday
9.30am - 5.30pm
Thursday
9.30am - 4.30pm
Address:
Excel London
Royal Victoria Dock,
One Western Gateway,
London E16 1XL
Register for free:
www.elevatearena.com
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Gallery
A VIP lounge will be supported by Elevate partners ELEVATE / Sean McGarry
Sarah Watts, CEO of Alliance Leisure, will speak at Elevate ELEVATE / Sean McGarry
The trade show and networking areas give industry professionals the opportunity to do business ELEVATE / Sean McGarry
David Stalker, chair of UK Active, will take to the stage ELEVATE / Sean McGarry
Nuffield’s Davina Deniszczyc will keynote at the 2026 event ELEVATE / Sean McGarry
200 speakers will share their expertise at the 2026 event ELEVATE / Sean McGarry
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