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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

ACTIVITY TRACKING: Gym operators! Wearables aren't a threat but an opportunity

Many clubs still see activity trackers as a threat rather than an opportunity, but some operators are now embracing this technology. Amanda Calder-McLaren finds out how

Published in Health Club Management 2016 issue 4

CES – also known as the Consumer Electronics Show – is an internationally renowned electronics and technology trade show in Las Vegas, US, attracting tens of thousands of visitors from all over the world every January. The big boys of consumer electronics – Panasonic, Samsung and Apple among them – all line up to flaunt their new gizmos and shiny screens. But this year, the talk of the town was unsurprisingly wearables.

Wearables are nothing new – pedometers and heart rate monitors have been around for nearly 20 years – but the evolving technology is still a huge growth area, with three-quarters of online consumers saying they’re likely to purchase health and fitness technology in the next 12 months (CES research).

Based on 2015 sales data, basic bands – which consist primarily of fitness trackers like the Fitbit – currently lead the way. Sales of these wearable devices exceeded 37 million units during 2015 (Canalys and IDC data), with Fitbit comfortably in the lead with 21 million units.

However, CES/ Consumer Technology Association research suggests that smartwatches will become the purchase of choice going forward; according to Canalys, Apple sold over 12 million Apple Watches during 2015, far exceeding the seven million estimate from November 2015. As the gadgets we already carry on us – watches and phones – become ever more intuitive, additional trackers are likely to become less necessary.

Data and insight are already proving powerful in the hands of today’s consumers, but the question has to be: how are those at the forefront of fitness delivery embracing these innovations? The purchase of the technology – and the influence it subsequently exerts – is generally happening away from gyms and fitness clubs. How can operators best integrate this technology into their everyday operations, finding a way to link with the popular apps and wearables to create something meaningful for the customer and avoid becoming defunct as a business model?

We look at the steps some UK operators are beginning to take…

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features
The UK's largest annual trade event dedicated to physical activity, health, and performance...
Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscle ...
Cryotherapy
Flooring
Salt therapy products
Lockers
Digital
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain
The UK's largest annual trade event dedicated to physical activity, health, and performance...
Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscle ...
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Cryotherapy
Flooring
Salt therapy products
Lockers
Digital
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain

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features

ACTIVITY TRACKING: Gym operators! Wearables aren't a threat but an opportunity

Many clubs still see activity trackers as a threat rather than an opportunity, but some operators are now embracing this technology. Amanda Calder-McLaren finds out how

Published in Health Club Management 2016 issue 4

CES – also known as the Consumer Electronics Show – is an internationally renowned electronics and technology trade show in Las Vegas, US, attracting tens of thousands of visitors from all over the world every January. The big boys of consumer electronics – Panasonic, Samsung and Apple among them – all line up to flaunt their new gizmos and shiny screens. But this year, the talk of the town was unsurprisingly wearables.

Wearables are nothing new – pedometers and heart rate monitors have been around for nearly 20 years – but the evolving technology is still a huge growth area, with three-quarters of online consumers saying they’re likely to purchase health and fitness technology in the next 12 months (CES research).

Based on 2015 sales data, basic bands – which consist primarily of fitness trackers like the Fitbit – currently lead the way. Sales of these wearable devices exceeded 37 million units during 2015 (Canalys and IDC data), with Fitbit comfortably in the lead with 21 million units.

However, CES/ Consumer Technology Association research suggests that smartwatches will become the purchase of choice going forward; according to Canalys, Apple sold over 12 million Apple Watches during 2015, far exceeding the seven million estimate from November 2015. As the gadgets we already carry on us – watches and phones – become ever more intuitive, additional trackers are likely to become less necessary.

Data and insight are already proving powerful in the hands of today’s consumers, but the question has to be: how are those at the forefront of fitness delivery embracing these innovations? The purchase of the technology – and the influence it subsequently exerts – is generally happening away from gyms and fitness clubs. How can operators best integrate this technology into their everyday operations, finding a way to link with the popular apps and wearables to create something meaningful for the customer and avoid becoming defunct as a business model?

We look at the steps some UK operators are beginning to take…

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features