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Technogym | Fit Tech promotion
Technogym | Fit Tech promotion
Technogym | Fit Tech promotion
features

A miha Bodytech promotion: Trainer discovers the power of EMS

As a personal trainer for 13 years, James Seilo has worked with all kinds of clients. Since adopting the miha bodytec system, he tells us how it's transformed his mobile PT business

Published in Health Club Management 2017 issue 6

How did you first get to know EMS training?
One of my clients asked me to look into EMS training as a very good friend of his had highly recommended it.

Trying the miha bodytec system for the first time I experienced a comfortable and time-saving workout that still had an intense effect, so I was initially convinced by the technology.

What were the main advantages you initially experienced?
At first I was sceptical about it as a replacement of a workout with weights. But the effect was actually quite similar to having performed heavy or weighted plyometric squats. Except all I needed was my body weight. There’s no excessive loading so I realised that it’s just perfect for clients with joint-related issues, of which there are quite a few.

As I said: There are no weights with the Miha system. For me, as a mobile personal trainer, this also means that I don’t have to carry heavy equipment, which is a clear improvement to my business. That’s one huge advantage.

Now, when I travel to my customers I just bring the EMS device, which can be set up quickly to start the training. Also, the session is done after only twenty minutes, so it’s a win-win.

How did your customers respond to this new mode of training?
Many clients tell me that they've noticed a real change in muscle tone and shape. They miss the training when on holiday and find it strangely addictive. But it really depends on the habits of my customers, their fitness level or specific health issues.

There are many stories to tell – let me give a few examples. One of my clients has a recurring achilles tendon problem. Ordinarily she would either have to stop sessions due to the pain or just do upper body work. With the EMS training we have been able to continue whole body training, while actually reducing the pain level in her achilles using the system's body relax mode.

Similarly, another client has a history of lumbar pain. He would have to visit his chiropractor once every two or three weeks for treatment. After we started, he hasn’t been to see him for five months.?One client proudly reported that his wife had complimented him on his bottom, comparing it to that of a twenty year old. He’s 73.

How has your customer base changed since providing mobile EMS personal training?
Well, since implementing the system I've been able to engage with a market of clients previously out of reach; those intimidated by seeing a trainer, going to a gym and under time pressures. Most importantly, word of mouth spread quickly, so that within a few weeks I'd increased my client base significantly.

I also hear from many of my old clients that it had been quite an improvement. Lastly a lady who has been with me for 10 years mentioned recently that these days, she looks forward to her sessions! I try not to take it personally.

Possibly the most surprising benefit has been gaining clients who already have a regular trainer, as they don’t see it as being disloyal or a conflict of interest.?

Without a doubt the EMS system has injected a new lease of life into my business and given me a unique advantage in a highly competitive PT market.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

A miha Bodytech promotion: Trainer discovers the power of EMS

As a personal trainer for 13 years, James Seilo has worked with all kinds of clients. Since adopting the miha bodytec system, he tells us how it's transformed his mobile PT business

Published in Health Club Management 2017 issue 6

How did you first get to know EMS training?
One of my clients asked me to look into EMS training as a very good friend of his had highly recommended it.

Trying the miha bodytec system for the first time I experienced a comfortable and time-saving workout that still had an intense effect, so I was initially convinced by the technology.

What were the main advantages you initially experienced?
At first I was sceptical about it as a replacement of a workout with weights. But the effect was actually quite similar to having performed heavy or weighted plyometric squats. Except all I needed was my body weight. There’s no excessive loading so I realised that it’s just perfect for clients with joint-related issues, of which there are quite a few.

As I said: There are no weights with the Miha system. For me, as a mobile personal trainer, this also means that I don’t have to carry heavy equipment, which is a clear improvement to my business. That’s one huge advantage.

Now, when I travel to my customers I just bring the EMS device, which can be set up quickly to start the training. Also, the session is done after only twenty minutes, so it’s a win-win.

How did your customers respond to this new mode of training?
Many clients tell me that they've noticed a real change in muscle tone and shape. They miss the training when on holiday and find it strangely addictive. But it really depends on the habits of my customers, their fitness level or specific health issues.

There are many stories to tell – let me give a few examples. One of my clients has a recurring achilles tendon problem. Ordinarily she would either have to stop sessions due to the pain or just do upper body work. With the EMS training we have been able to continue whole body training, while actually reducing the pain level in her achilles using the system's body relax mode.

Similarly, another client has a history of lumbar pain. He would have to visit his chiropractor once every two or three weeks for treatment. After we started, he hasn’t been to see him for five months.?One client proudly reported that his wife had complimented him on his bottom, comparing it to that of a twenty year old. He’s 73.

How has your customer base changed since providing mobile EMS personal training?
Well, since implementing the system I've been able to engage with a market of clients previously out of reach; those intimidated by seeing a trainer, going to a gym and under time pressures. Most importantly, word of mouth spread quickly, so that within a few weeks I'd increased my client base significantly.

I also hear from many of my old clients that it had been quite an improvement. Lastly a lady who has been with me for 10 years mentioned recently that these days, she looks forward to her sessions! I try not to take it personally.

Possibly the most surprising benefit has been gaining clients who already have a regular trainer, as they don’t see it as being disloyal or a conflict of interest.?

Without a doubt the EMS system has injected a new lease of life into my business and given me a unique advantage in a highly competitive PT market.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

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We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features