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Innovatise UK Ltd | Fit Tech promotion
Innovatise UK Ltd | Fit Tech promotion
Innovatise UK Ltd | Fit Tech promotion
features

Promotional Feature: New Virtuagym allows clubs to coach multiple clients simultaneously

Virtuagym’s all-in-one fitness software for health clubs and PTs is enabling the delivery of cloud-based coaching systems for enhanced member results at a very competitive price

Published in Health Club Management 2016 issue 8

According to ACSM’s Worldwide Survey of Fitness Trends 2016, the demand for trainers is ever-increasing. However, the relative high costs of personal coaching are still prohibitive for a large amount of people. Technology can help! There are several ways to provide coaching models to this target group in a way that is both affordable and sustainable for your business.

The Coaching Pyramid
It’s important to realise that coaching does not have to be an all-or-nothing deal. Between one-on-one personal training and complete self-management, there are various other gradations of coaching, each with a different target demographic. Applied to your current client base, you’d probably see it as a pyramid: the higher the level of personal attention, the higher the costs for both club and client, and the fewer people willing or able to afford the service.

Self-management
At the very bottom of the pyramid, there’s the self-management approach. Present mobile app technology now allows you to give your clients access to default workout plans and tools for progress tracking through your gym app, completely automated at minimal extra costs. Software providers like Virtuagym even offer all-digital upsell opportunities to this group. Personal guidance is minimal to zero, aside from perhaps an initial tour through the gym and its equipment.

Collective coaching
A step up from the self-management approach is collective coaching. The use of mobile apps and optional wearables now allow clubs to coach a large number of clients simultaneously. Trainers can distribute workouts, nutrition plans, recipes, motivational messages, challenges, and so on with a single click.

While collective coaching won’t allow you to cater to every single need of your clients, it does allow you to provide a level of personal attention to many at minimal cost. Personal feedback can be offered in various tiers (think weekly, monthly or quarterly) allowing for affordable coaching for all and an interesting source of additional revenue. On top of that, experience shows that blended coaching models (coaching in combination with self-management using an app) also boost member retention.

Wearables
Already mentioned above, wearables are an easy way to diversify and increase your revenue. Your staff can advise your clients to purchase wearables which seamlessly integrate with your club and coaching services. Moreover, tracked data can be made accessible to coaches. This way, wearables can be seen as the missing link between your club and your clients’ daily lives. Wearables work great in combination with collective coaching – without in-person contact, coaches can still remain up-to-date on the progress of a large number of clients, and efficiently guide them where necessary.

Expand Your Offering
The advice to take away from all this would be not to choose between these various forms of coaching, but rather to expand your offering. A great example is personal training companies expanding their services with lifestyle coaching, combining a personal intake and follow-ups with self-management. The same can be done by health clubs, who often have thousands of existing clients who they can cater these services to.

By diversifying your offer as a gym, you can not only increase your retention and revenue from existing clients, but appeal to new demographics as well.

You can even use online coaching tools keep a line open with ex-clients. Even if they choose not to use your gym services in your club, you can still earn revenue and more easily draw them back in once they’re ready to become your client again.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
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Lockers
Digital
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06-06 Jun 2024
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08-10 Oct 2024
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features

Promotional Feature: New Virtuagym allows clubs to coach multiple clients simultaneously

Virtuagym’s all-in-one fitness software for health clubs and PTs is enabling the delivery of cloud-based coaching systems for enhanced member results at a very competitive price

Published in Health Club Management 2016 issue 8

According to ACSM’s Worldwide Survey of Fitness Trends 2016, the demand for trainers is ever-increasing. However, the relative high costs of personal coaching are still prohibitive for a large amount of people. Technology can help! There are several ways to provide coaching models to this target group in a way that is both affordable and sustainable for your business.

The Coaching Pyramid
It’s important to realise that coaching does not have to be an all-or-nothing deal. Between one-on-one personal training and complete self-management, there are various other gradations of coaching, each with a different target demographic. Applied to your current client base, you’d probably see it as a pyramid: the higher the level of personal attention, the higher the costs for both club and client, and the fewer people willing or able to afford the service.

Self-management
At the very bottom of the pyramid, there’s the self-management approach. Present mobile app technology now allows you to give your clients access to default workout plans and tools for progress tracking through your gym app, completely automated at minimal extra costs. Software providers like Virtuagym even offer all-digital upsell opportunities to this group. Personal guidance is minimal to zero, aside from perhaps an initial tour through the gym and its equipment.

Collective coaching
A step up from the self-management approach is collective coaching. The use of mobile apps and optional wearables now allow clubs to coach a large number of clients simultaneously. Trainers can distribute workouts, nutrition plans, recipes, motivational messages, challenges, and so on with a single click.

While collective coaching won’t allow you to cater to every single need of your clients, it does allow you to provide a level of personal attention to many at minimal cost. Personal feedback can be offered in various tiers (think weekly, monthly or quarterly) allowing for affordable coaching for all and an interesting source of additional revenue. On top of that, experience shows that blended coaching models (coaching in combination with self-management using an app) also boost member retention.

Wearables
Already mentioned above, wearables are an easy way to diversify and increase your revenue. Your staff can advise your clients to purchase wearables which seamlessly integrate with your club and coaching services. Moreover, tracked data can be made accessible to coaches. This way, wearables can be seen as the missing link between your club and your clients’ daily lives. Wearables work great in combination with collective coaching – without in-person contact, coaches can still remain up-to-date on the progress of a large number of clients, and efficiently guide them where necessary.

Expand Your Offering
The advice to take away from all this would be not to choose between these various forms of coaching, but rather to expand your offering. A great example is personal training companies expanding their services with lifestyle coaching, combining a personal intake and follow-ups with self-management. The same can be done by health clubs, who often have thousands of existing clients who they can cater these services to.

By diversifying your offer as a gym, you can not only increase your retention and revenue from existing clients, but appeal to new demographics as well.

You can even use online coaching tools keep a line open with ex-clients. Even if they choose not to use your gym services in your club, you can still earn revenue and more easily draw them back in once they’re ready to become your client again.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features