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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Promotional feature : Les Mills gym to celebrate 25 years of Bodypump

When the original Les Mills gym opened in Auckland in 1968, it attracted a large following of athletes. Today, thousands of clubs benefit from the brand's high-powered approach to fitness

Published in Health Club Management 2016 issue 9

After 25 years of continuous development, with a dedicated team of researchers and scientists now in its squad, it is undeniable that BODYPUMP™, the fuel that spread the Les Mills fire across the globe, will continue to evolve and endeavor to give revolutionary workouts for years to come. BODYPUMP has been challenging muscles for decades. From its humble beginnings as a dumbbell class in a basement gym, to the biggest fitness class in clubs around the world, this is the BODYPUMP story.

While some are born into families of businessmen, craftsmen or even fishermen, BODYPUMP was born into a family of athletes.

The Mills family had athletic blood pumping through their veins long before the creation of the first Les Mills World of Fitness. Phillip Mills is the second generation to drive the family business and he believes authenticity is the reason BODYPUMP became so popular so fast.

When Phillip’s father, Les Mills, opened the first Les Mills World of Fitness gym in Auckland in 1968, most of its members were athletes. With Les competing in four Olympics between 1958 and 1972, and Phillip representing New Zealand for 10 years in track and field – it is no surprise that much of their community was from a sporting background.

Long before the creation of BODYPUMP, when fitness for the masses involved a lot of aerobics and tae-bo, the Les Mills family and its gym, were weight training. It was this athletic style, in an environment full of elite athletes, that people seemed drawn to. Soon a simple, but popular, dumbbell class was offered within the gym.

“People loved group fitness but wanted something more athletic than the stereotypical ‘leotards and legwarmers’ classes,” says Phillip Mills.

The benefits of strength training on fitness and functionality meant the class quickly became so popular that the amount of dumbbells needed made the whole thing almost unfeasible. This issue created the first step that took a simple dumbbell class towards the global phenomenon that is BODYPUMP today.

With his wife Jackie, also a former New Zealand athlete and gymnast, Phillip created a group barbell class as a more efficient system to deliver all the benefits of strength training.

BODYPUMP for every body
Feminism was also taking off in New Zealand at this time. Women were chasing strength and empowerment not only metaphorically, but physically as well. “We wanted to break the stigma that women couldn’t, or shouldn’t, weight train”, says chief creative officer Dr Jackie Mills.

Jackie knew weight training was perceived as ‘masculine’ exercise that created bulky, muscular bodies. She had been incorporating weight training into her exercise through her gymnastic career and knew that the right type of strength training could create a strong lean body. Championing “strong is the new skinny” well before its time, Jackie and Phillip emphasised the gains involved in strength training; from cardiovascular health to joint functionality to hormone responses.

Participants soon realised that weight training in a group environment accompanied by great music, and led by a motivating coach, was more fun than a traditional weights workout.

With so much goodness packed into just one exercise class, the BODYPUMP concept quickly shot into the international fitness stratosphere.

Now BODYPUMP can be found in more than 15,000 health and fitness clubs around the world. Read the full story at: www.lesmills.com/uk/knowledge/newsfeed/history-of-bodypump/

This January Les Mills will launch its 100th BODYPUMP release. That’s 25 years of BODYPUMP classes across the globe. Find out how your club can get involved at www.bodypump.com

Make your BODYPUMP 100 January launch your best ever. Book your free space at a Power of Events seminar today at www.bodypump.com

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

Promotional feature : Les Mills gym to celebrate 25 years of Bodypump

When the original Les Mills gym opened in Auckland in 1968, it attracted a large following of athletes. Today, thousands of clubs benefit from the brand's high-powered approach to fitness

Published in Health Club Management 2016 issue 9

After 25 years of continuous development, with a dedicated team of researchers and scientists now in its squad, it is undeniable that BODYPUMP™, the fuel that spread the Les Mills fire across the globe, will continue to evolve and endeavor to give revolutionary workouts for years to come. BODYPUMP has been challenging muscles for decades. From its humble beginnings as a dumbbell class in a basement gym, to the biggest fitness class in clubs around the world, this is the BODYPUMP story.

While some are born into families of businessmen, craftsmen or even fishermen, BODYPUMP was born into a family of athletes.

The Mills family had athletic blood pumping through their veins long before the creation of the first Les Mills World of Fitness. Phillip Mills is the second generation to drive the family business and he believes authenticity is the reason BODYPUMP became so popular so fast.

When Phillip’s father, Les Mills, opened the first Les Mills World of Fitness gym in Auckland in 1968, most of its members were athletes. With Les competing in four Olympics between 1958 and 1972, and Phillip representing New Zealand for 10 years in track and field – it is no surprise that much of their community was from a sporting background.

Long before the creation of BODYPUMP, when fitness for the masses involved a lot of aerobics and tae-bo, the Les Mills family and its gym, were weight training. It was this athletic style, in an environment full of elite athletes, that people seemed drawn to. Soon a simple, but popular, dumbbell class was offered within the gym.

“People loved group fitness but wanted something more athletic than the stereotypical ‘leotards and legwarmers’ classes,” says Phillip Mills.

The benefits of strength training on fitness and functionality meant the class quickly became so popular that the amount of dumbbells needed made the whole thing almost unfeasible. This issue created the first step that took a simple dumbbell class towards the global phenomenon that is BODYPUMP today.

With his wife Jackie, also a former New Zealand athlete and gymnast, Phillip created a group barbell class as a more efficient system to deliver all the benefits of strength training.

BODYPUMP for every body
Feminism was also taking off in New Zealand at this time. Women were chasing strength and empowerment not only metaphorically, but physically as well. “We wanted to break the stigma that women couldn’t, or shouldn’t, weight train”, says chief creative officer Dr Jackie Mills.

Jackie knew weight training was perceived as ‘masculine’ exercise that created bulky, muscular bodies. She had been incorporating weight training into her exercise through her gymnastic career and knew that the right type of strength training could create a strong lean body. Championing “strong is the new skinny” well before its time, Jackie and Phillip emphasised the gains involved in strength training; from cardiovascular health to joint functionality to hormone responses.

Participants soon realised that weight training in a group environment accompanied by great music, and led by a motivating coach, was more fun than a traditional weights workout.

With so much goodness packed into just one exercise class, the BODYPUMP concept quickly shot into the international fitness stratosphere.

Now BODYPUMP can be found in more than 15,000 health and fitness clubs around the world. Read the full story at: www.lesmills.com/uk/knowledge/newsfeed/history-of-bodypump/

This January Les Mills will launch its 100th BODYPUMP release. That’s 25 years of BODYPUMP classes across the globe. Find out how your club can get involved at www.bodypump.com

Make your BODYPUMP 100 January launch your best ever. Book your free space at a Power of Events seminar today at www.bodypump.com

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Opinion

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Innovation

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App analysis

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Profile

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The app is free and it’s $40 to participate in one of our virtual events
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Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
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Research

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Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

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The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

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We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

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CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
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