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features

Promotional feature: Dyaco - Something for everyone

Dyaco is shaking things up, with a raft of senior appointments and an exciting array of brands and products. MD David Hughes tells us more

Published in Health Club Management 2018 issue 4

Who is Dyaco International and what are the commercial plans globally?
Dyaco International is a global fitness company, founded in 1990, that manufactures world-class fitness and wellness products for home, commercial and medical markets. It owns both Spirit Fitness and Xterra Fitness.

2018 will be an incredibly busy, yet exciting year for Dyaco. Following the launch of our Global Commercial & Medical Division, we’re preparing to unveil a versatile range of new equipment across the Spirit Fitness, UFC (Ultimate Fighting Championship) and Johnny G brands in our portfolio.

By becoming a vehicle for these exciting brands, Dyaco plans to become a major player in the global fitness industry.

We’ve already turned heads with some major senior appointments, which will help us towards our goals. High-profile Dyaco International appointments so far include Daniel Clayton, former Vice President at Johnson Health Tech and Managing Director at Technogym Asia, who has joined as President - Dyaco Commercial & Medical Division. Alongside Daniel, industry renowned names Gary Peak, Robert Lake, Arjan van Dijk and Graham Stoney have also been appointed in senior roles.

What sort of things can we expect to see in the UK?
We’ve launched Dyaco UK, which will have a direct office to drive the commercial, medical and retail business. With a specialist team and investment in resource, products and servicing, we’re able to better serve our existing customers but also attract new customers with a strong portfolio of products and brands.

There are some exciting new Spirit Fitness product launches, including the new Spirit Strength range and additions to the Spirit commercial CV line, which provide leisure club operators with high quality and affordable options for their locations. With the ever-growing popularity of functional fitness, we’re also excited to see the uptake of the UFC commercial range and the ability for clubs to have bespoke ‘UFC Zones’ complete with programming on their gym floors.

Who is the new team in the UK?
We’ve got some great personnel on board. I’ll be heading up the UK business as Managing Director and we’re delighted to have been able to attract some big names from the fitness industry. Andy Loughray joins as UK Sales Director after six years at Matrix Fitness and previously spent over 14 years with Polaris Fitness. Sarah Hitchcock has been appointed as Commercial Director, previously holding the same role at Matrix Fitness UK after initially joining the company in 2009. Janette Rose has been appointed as Marketing Manager and also brings extensive fitness experience to the role, with previous posts at Precor, Matrix Fitness and Technogym.

How is Dyaco different from other fitness equipment suppliers?
We very much see Dyaco as a disruptor in the health and fitness industry. While there are suppliers of greater size, we see our competitive advantage as our ability to quickly manoeuvre and capitalise on the ever-changing marketplace.

In recent years, the industry has moved on significantly in adopting digital technology but at the same time, gone back to basics with the popularity of bodyweight exercises, free weights and functional training. We cater for all markets and aim to be at the cutting edge of any developments in the industry to react accordingly and provide operators and gym users with the equipment they need and want.

Where can we see you this year?
We’ll be exhibiting at FIBO, Elevate and ukactive events.

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features

Promotional feature: Dyaco - Something for everyone

Dyaco is shaking things up, with a raft of senior appointments and an exciting array of brands and products. MD David Hughes tells us more

Published in Health Club Management 2018 issue 4

Who is Dyaco International and what are the commercial plans globally?
Dyaco International is a global fitness company, founded in 1990, that manufactures world-class fitness and wellness products for home, commercial and medical markets. It owns both Spirit Fitness and Xterra Fitness.

2018 will be an incredibly busy, yet exciting year for Dyaco. Following the launch of our Global Commercial & Medical Division, we’re preparing to unveil a versatile range of new equipment across the Spirit Fitness, UFC (Ultimate Fighting Championship) and Johnny G brands in our portfolio.

By becoming a vehicle for these exciting brands, Dyaco plans to become a major player in the global fitness industry.

We’ve already turned heads with some major senior appointments, which will help us towards our goals. High-profile Dyaco International appointments so far include Daniel Clayton, former Vice President at Johnson Health Tech and Managing Director at Technogym Asia, who has joined as President - Dyaco Commercial & Medical Division. Alongside Daniel, industry renowned names Gary Peak, Robert Lake, Arjan van Dijk and Graham Stoney have also been appointed in senior roles.

What sort of things can we expect to see in the UK?
We’ve launched Dyaco UK, which will have a direct office to drive the commercial, medical and retail business. With a specialist team and investment in resource, products and servicing, we’re able to better serve our existing customers but also attract new customers with a strong portfolio of products and brands.

There are some exciting new Spirit Fitness product launches, including the new Spirit Strength range and additions to the Spirit commercial CV line, which provide leisure club operators with high quality and affordable options for their locations. With the ever-growing popularity of functional fitness, we’re also excited to see the uptake of the UFC commercial range and the ability for clubs to have bespoke ‘UFC Zones’ complete with programming on their gym floors.

Who is the new team in the UK?
We’ve got some great personnel on board. I’ll be heading up the UK business as Managing Director and we’re delighted to have been able to attract some big names from the fitness industry. Andy Loughray joins as UK Sales Director after six years at Matrix Fitness and previously spent over 14 years with Polaris Fitness. Sarah Hitchcock has been appointed as Commercial Director, previously holding the same role at Matrix Fitness UK after initially joining the company in 2009. Janette Rose has been appointed as Marketing Manager and also brings extensive fitness experience to the role, with previous posts at Precor, Matrix Fitness and Technogym.

How is Dyaco different from other fitness equipment suppliers?
We very much see Dyaco as a disruptor in the health and fitness industry. While there are suppliers of greater size, we see our competitive advantage as our ability to quickly manoeuvre and capitalise on the ever-changing marketplace.

In recent years, the industry has moved on significantly in adopting digital technology but at the same time, gone back to basics with the popularity of bodyweight exercises, free weights and functional training. We cater for all markets and aim to be at the cutting edge of any developments in the industry to react accordingly and provide operators and gym users with the equipment they need and want.

Where can we see you this year?
We’ll be exhibiting at FIBO, Elevate and ukactive events.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

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App analysis

Check your form

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Profile

New reality

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Profile

Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
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Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
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Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

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When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features