features

Promotion: Orbit4: Transforming fitness asset management

Rob Cunningham, director of leisure at BH Live, explains the positive impact Orbit4 is having on the organisation

Published in Health Club Management 2023 issue 10

What challenges were you facing before partnering with Orbit4?
The fitness equipment across our estate was a mix of ages and sourced from a variety of manufacturers, while some of the warranties were expiring.

We were experiencing long lead times for equipment parts, resulting in equipment being out of order for extended periods of time.

In addition, we didn’t have accurate information about the value of our assets or our likely maintenance costs going forward.

What were the key drivers for engaging Orbit4?
We wanted to get a clearer picture of these values and costs, so we could make smarter, evidence-based investment decisions. Furthermore, we wanted to improve our maintenance schedule so fewer pieces of equipment were out of action at any one time.

How was the onboarding process?
Following a tender process – which was managed by Orbit4 on our behalf to assess the market for service providers – we appointed our preferred provider under a new contract and SLA.

Orbit4 onboarded the assets in our sites onto its digital platform quickly and efficiently and the new service provider started servicing equipment immediately.

Our service provider has been great to deal with, easily contactable and with efficient response-times when contacted by our operational team using the Orbit4 mobile app.

The rapid onboarding and collaborative working enabled BH Live to see the value of working with Orbit4 in less than three months from the initial meeting.

What impact have you experienced?
Our Net Promoter Score has vastly improved across several of our sites and our membership attrition has significantly reduced since our partnership with Orbit4, due to the improved service we’re able to offer our customers.

Only a handful of equipment is ever out of order across the estate and repairs rarely take longer than 72 hours to complete.

What difference has Orbit4 made day-to-day?
The ability to remotely look at equipment value, check the condition of equipment and manage our assets enables BH Live to make informed decisions about investment.

The Orbit4 platform also allows us to monitor relevant KPIs relating to our assets on a day-to-day basis and to ensure we’re delivering a better customer experience, while switching tedious tasks for slick digital processes.

Would you say to other operators who are considering Orbit4?
The impact Orbit4 has had on our organisation has been fantastic, as making evidence-based decisions in regards to your gym floor assets is key to improving your customer experience.

It’s also been great to work with the platform and the team to streamline our asset management processes.

What’s the most important benefit?
The servicing element of the contract has been a remarkable success – the immediate impact of this on our customer feedback and attrition rates has shown the powerful benefits of not having equipment out of order for lengthy periods of time.

Learn more at: www.orbit4.org

"Thanks to the immediate improvements to our customers’ experiences, Orbit4 has noticeably increased our Net Promoter Score. The platform has greatly enhanced our operational efficiencies" – Rob Cunningham

About BH Live

BH Live is one of the latest trusts to launch Orbit4, implementing it across its estate of clubs in Portsmouth and Bournemouth.

Following a thorough audit of its estate, Orbit4 has been integrated seamlessly into its operations, giving BH Live full visibility of its assets

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

Promotion: Orbit4: Transforming fitness asset management

Rob Cunningham, director of leisure at BH Live, explains the positive impact Orbit4 is having on the organisation

Published in Health Club Management 2023 issue 10

What challenges were you facing before partnering with Orbit4?
The fitness equipment across our estate was a mix of ages and sourced from a variety of manufacturers, while some of the warranties were expiring.

We were experiencing long lead times for equipment parts, resulting in equipment being out of order for extended periods of time.

In addition, we didn’t have accurate information about the value of our assets or our likely maintenance costs going forward.

What were the key drivers for engaging Orbit4?
We wanted to get a clearer picture of these values and costs, so we could make smarter, evidence-based investment decisions. Furthermore, we wanted to improve our maintenance schedule so fewer pieces of equipment were out of action at any one time.

How was the onboarding process?
Following a tender process – which was managed by Orbit4 on our behalf to assess the market for service providers – we appointed our preferred provider under a new contract and SLA.

Orbit4 onboarded the assets in our sites onto its digital platform quickly and efficiently and the new service provider started servicing equipment immediately.

Our service provider has been great to deal with, easily contactable and with efficient response-times when contacted by our operational team using the Orbit4 mobile app.

The rapid onboarding and collaborative working enabled BH Live to see the value of working with Orbit4 in less than three months from the initial meeting.

What impact have you experienced?
Our Net Promoter Score has vastly improved across several of our sites and our membership attrition has significantly reduced since our partnership with Orbit4, due to the improved service we’re able to offer our customers.

Only a handful of equipment is ever out of order across the estate and repairs rarely take longer than 72 hours to complete.

What difference has Orbit4 made day-to-day?
The ability to remotely look at equipment value, check the condition of equipment and manage our assets enables BH Live to make informed decisions about investment.

The Orbit4 platform also allows us to monitor relevant KPIs relating to our assets on a day-to-day basis and to ensure we’re delivering a better customer experience, while switching tedious tasks for slick digital processes.

Would you say to other operators who are considering Orbit4?
The impact Orbit4 has had on our organisation has been fantastic, as making evidence-based decisions in regards to your gym floor assets is key to improving your customer experience.

It’s also been great to work with the platform and the team to streamline our asset management processes.

What’s the most important benefit?
The servicing element of the contract has been a remarkable success – the immediate impact of this on our customer feedback and attrition rates has shown the powerful benefits of not having equipment out of order for lengthy periods of time.

Learn more at: www.orbit4.org

"Thanks to the immediate improvements to our customers’ experiences, Orbit4 has noticeably increased our Net Promoter Score. The platform has greatly enhanced our operational efficiencies" – Rob Cunningham

About BH Live

BH Live is one of the latest trusts to launch Orbit4, implementing it across its estate of clubs in Portsmouth and Bournemouth.

Following a thorough audit of its estate, Orbit4 has been integrated seamlessly into its operations, giving BH Live full visibility of its assets

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
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App analysis

Check your form

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Profile

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Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features