Gym members are typically more engaged when operators deliver new, popular and innovative group fitness programmes," says AquaPhysical co-founder Leila Francis Coleman. "Pool-based classes can transform a swimming pool into the 'new gym', attracting a broader demographic, including high-spending millennials."
There have been some exciting new developments in the market – from workouts on floating boards to improve strength and balance, to HIIT classes in the water that get the heart pumping. These classes bring members out of the gym and into the pool for a new challenge and a fun experience.
There are many reasons to work out in the pool. Balancing on a board works the core and the smaller, stabilising muscles that often go unused in other workouts, explains Francis Coleman. In-water classes, meanwhile, utilise the natural resistance provided by the water, without the use of weights.
Classes have the added benefit of introducing people to the pool environment in a fun, supportive way.
Paul Taaffe, director of Swimsanity, says: "Classes also encourage people who don't swim often to enter the pool and start improving the key skills needed for swimming".
Finally, at a time when people are constantly looking for something new and different, pool-based classes provide just this. "These classes keep regular and new participants excited, interested and keen to share with their friends," agrees Francis Coleman.
So where to start? If you're ready to make waves, read on for a round-up of the classes and products available.