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features

Promotional feature: Myzone - Feeling good about exercise

Voted IHRSA Associate Member of the Year 2018, Myzone is the brainchild of Antipodean entrepreneur Dave Wright, who set out to find a way of making everyone feel good about exercise

Published in Health Club Management 2018 issue 9

yzone is all about rewarding those people who bust a gut in the gym, but then feel depressed that they’re not as fit, strong or powerful as other people,” says Myzone creator Dave Wright. “By devising a way to reward effort, we’ve levelled the playing field, so everyone has an equal opportunity to show how hard they are trying.”

Myzone’s heart rate module is accurate to EKG 99.4 per cent and lets users know – in real-time, how long they spend in each heart rate zone while they're exercising. This effort is then translated into Myzone Effort Points (MEPs), so they can compete against other people or, more importantly, themselves.

In classes, users can see their effort level displayed on live screens, which give real-time feedback and motivation.

After classes, users receive a summary of their workout, including MEPs earned and calories burned. The club also has visibility of the data, so they can form a deeper relationship with their members’ fitness journey. This is key for retention, which Myzone has been proven to improve by 24 per cent. As well as being a great member engagement tool, it also offers secondary spend potential through premium programmes and even the sale of belts – more than a million have been sold to date.

Rewarding the journey
The inspiration for Myzone came from showing millions of people around the gym floor who would frequently be intimidated by the space. “Often they would say they’d like to go away, lose weight, get fit and then come back to join,” says Wright. “To the 85 per cent of the population who don’t use gyms they can be intimidating and competitive environments. There's nothing to reward people for the process of getting fit, but lots to make them feel inadequate during the process.”

Determined to find a way of using technology to mobilise deconditioned people, Wright connected with experts to create a new style of accurate tracker. Although in competition with large retailers selling activity trackers with big marketing budgets behind them, Myzone’s key to success is that it has been designed by an operator for operators with a powerful purpose.

Currently used by more than 6,000 facilities, in 64 countries, Myzone is ISO 27001 compliant, as a stamp of its commitment to data privacy and understanding of the social and business importance of this.

It has continued to evolve, offering new features, including Challenges, Zone Match, MZ-Fitness Test, In-house Timers, a club-branded Myzone app, e-commerce and also marketing support.

The product road map for 2018 was launched at IHRSA, in the form of Myzone 3.0. This comprises some very exciting innovations, including a 3D scanner, which can be used with an iPad and camera to create a 3D avatar of a person, calculating the circumference of their limbs and showing them realistically what they look like.

Also the MZ-20 scales are about to be launched, which show weight, muscle mass, body fat and hydration levels. “At £49, these can be used at home or in clubs, so people can see how their bodies are changing,” says Wright.

Strength to strength
Myzone is going from strength to strength, being used by boutique clubs, independents and bootcamps. Other clients include the public sector and trusts, universities and private sector operators, hospitals, the military, professional sports teams, obesity clinics and even focus groups at a live presidential debate during the Donald Trump/Hilary Clinton campaign.

Wright says he had a stand out moment that epitomises why he wanted to create Myzone and why he's proud of what the team has achieved.

“My wife and I went into our local primary school during health schools week and organised a Myzone activity called Zone Match for the kids to play,” he says. “A few weeks later I saw one of the mums and asked her how her daughter got on at sports day. “She hated it – she came last in everything,” was the reply, “but she hasn’t stopped talking about the Myzone day – she told us that it’s the only time in her life that she’s ever done exercise and not felt sad afterwards.”

“That's why I wanted to do it,” says Wright. “Those feelings of inadequacy echo into adulthood, and as an operator myself, I strongly believe that the industry is mainly famous for making fit people fitter, but Myzone means that absolutely anyone can feel good about exercise, whether it’s before, during or after the event, as long as they put the effort in.”

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

Promotional feature: Myzone - Feeling good about exercise

Voted IHRSA Associate Member of the Year 2018, Myzone is the brainchild of Antipodean entrepreneur Dave Wright, who set out to find a way of making everyone feel good about exercise

Published in Health Club Management 2018 issue 9

yzone is all about rewarding those people who bust a gut in the gym, but then feel depressed that they’re not as fit, strong or powerful as other people,” says Myzone creator Dave Wright. “By devising a way to reward effort, we’ve levelled the playing field, so everyone has an equal opportunity to show how hard they are trying.”

Myzone’s heart rate module is accurate to EKG 99.4 per cent and lets users know – in real-time, how long they spend in each heart rate zone while they're exercising. This effort is then translated into Myzone Effort Points (MEPs), so they can compete against other people or, more importantly, themselves.

In classes, users can see their effort level displayed on live screens, which give real-time feedback and motivation.

After classes, users receive a summary of their workout, including MEPs earned and calories burned. The club also has visibility of the data, so they can form a deeper relationship with their members’ fitness journey. This is key for retention, which Myzone has been proven to improve by 24 per cent. As well as being a great member engagement tool, it also offers secondary spend potential through premium programmes and even the sale of belts – more than a million have been sold to date.

Rewarding the journey
The inspiration for Myzone came from showing millions of people around the gym floor who would frequently be intimidated by the space. “Often they would say they’d like to go away, lose weight, get fit and then come back to join,” says Wright. “To the 85 per cent of the population who don’t use gyms they can be intimidating and competitive environments. There's nothing to reward people for the process of getting fit, but lots to make them feel inadequate during the process.”

Determined to find a way of using technology to mobilise deconditioned people, Wright connected with experts to create a new style of accurate tracker. Although in competition with large retailers selling activity trackers with big marketing budgets behind them, Myzone’s key to success is that it has been designed by an operator for operators with a powerful purpose.

Currently used by more than 6,000 facilities, in 64 countries, Myzone is ISO 27001 compliant, as a stamp of its commitment to data privacy and understanding of the social and business importance of this.

It has continued to evolve, offering new features, including Challenges, Zone Match, MZ-Fitness Test, In-house Timers, a club-branded Myzone app, e-commerce and also marketing support.

The product road map for 2018 was launched at IHRSA, in the form of Myzone 3.0. This comprises some very exciting innovations, including a 3D scanner, which can be used with an iPad and camera to create a 3D avatar of a person, calculating the circumference of their limbs and showing them realistically what they look like.

Also the MZ-20 scales are about to be launched, which show weight, muscle mass, body fat and hydration levels. “At £49, these can be used at home or in clubs, so people can see how their bodies are changing,” says Wright.

Strength to strength
Myzone is going from strength to strength, being used by boutique clubs, independents and bootcamps. Other clients include the public sector and trusts, universities and private sector operators, hospitals, the military, professional sports teams, obesity clinics and even focus groups at a live presidential debate during the Donald Trump/Hilary Clinton campaign.

Wright says he had a stand out moment that epitomises why he wanted to create Myzone and why he's proud of what the team has achieved.

“My wife and I went into our local primary school during health schools week and organised a Myzone activity called Zone Match for the kids to play,” he says. “A few weeks later I saw one of the mums and asked her how her daughter got on at sports day. “She hated it – she came last in everything,” was the reply, “but she hasn’t stopped talking about the Myzone day – she told us that it’s the only time in her life that she’s ever done exercise and not felt sad afterwards.”

“That's why I wanted to do it,” says Wright. “Those feelings of inadequacy echo into adulthood, and as an operator myself, I strongly believe that the industry is mainly famous for making fit people fitter, but Myzone means that absolutely anyone can feel good about exercise, whether it’s before, during or after the event, as long as they put the effort in.”

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features