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features

Industry insights: All about the money

Lower socio-economic status is a determinant of many of the health problems which emerge at older ages.

Published in HCM Handbook 2022 issue 1

Lower socio-economic status (SES) is a determinant of many of the health problems which emerge at older ages, according to research published in 2020, led by Professor Andrew Steptoe from University College London. The study also found low SES is associated with a faster decline in age-related functions, including grip strength and gait speed, sensory function, physiological function, cognitive performance, emotional wellbeing and social function.

Those with lower SES are at increased risk of premature mortality; the development of serious conditions such as coronary heart disease, diabetes and depression, disability and dementia, as a result of chronic allostatic load (the cumulative burden of chronic stress and life events); sustained inflammation and lifestyle factors, including smoking and sedentary behaviour.

The Next Fitness Consumer report found affluent people are more likely to exercise than those in lower socio-economic groups. American households with incomes of at least $150,000 (£144,000, €136,000) a year are more likely to be active than those from households with an income of less than $50,000 (£38,000, €45000) a year.

These stats are also borne out in the UK, where Sport England’s Active Lives survey shows a significant disparity between different socio-economic groups and their engagement in sport and physical activity. Lower socio-economic groups are the most likely to be inactive (33 per cent) and the least likely to be active (54 per cent).

Empower communities
In its report Understanding and addressing inequalities in physical activity, Public Health England recommends diversity training which challenges bias should be mandatory for all workforces and that a range of accessible communication tools are needed across all languages, braille and sign language. Best practice should then be shared across communities, regions, organisations and sectors.

The report said interventions for younger children should focus on encouraging a positive social environment for physical activity and adolescents should be involved in designing interventions. Partnership working with families is important – showing, rather than telling, families how to change behaviours – and designing interventions which help with engagement.

Providing a fun and social taster session for families could be a good starting point, ideally offering a variety of activities and being as low cost as possible, for example peer-to-peer support, free swimming programmes and family-based walks.

It is important that solutions are sought in partnership with communities, so they are needs-driven and individuals can take ownership of what is being delivered. In order to empower communities and foster autonomy, there should be opportunities for role models and peer to peer influencing.

Agents of change
A good example of this is Street Games, which takes sport into disadvantaged areas and engages communities to get active. Working in partnership with an open network of more than 1,500 locally trusted organisations, Street Games puts young people at the centre of their work, empowering them to be leaders and amplifying their voices. They have given access to activity in more than 4,000 poverty-hit localities across the UK.

The organisation is set to receive £10.5m from Sport England over the next five years to co-deliver change at local and national level. Sport England CEO Tim Hollingsworth says this is about long term change and Street Games is one of many partners helping to do this.

Street Games’ CEO, Mark Lawrie, says opportunities to get involved in sport and activity are currently too dependent on background, gender, bank balance and postcode.

“As we continue to build back from the impact of the pandemic, it is more important than ever that young people in underserved communities are given the chance to access the many benefits which sport and physical activity brings,” he says. “Key to achieving this is working with partners to develop a greater understanding of what young people in these communities want and how to cater for their needs.”

Manchester project
Nuffield Health has teamed up with Access Sport in a ground-breaking project to tackle the stark health inequalities across Greater Manchester. The partners are combining resources and expertise to improve the lives of 15,000 disadvantaged local young people and their families over the next two years.

The partnership aims to bring young people into community sport and provide access to Nuffield Health’s Manchester Institute of Health & Performance to allow them to experience sporting opportunities, learn to cycle and inspire the next generation of community leaders.

Compared with the rest of England, Manchester has almost double the number of children under 16 living in poverty and a significantly higher percentage of children aged 10 to 11 who have excess weight.

The partnership will build upon Access Sport’s community sport development model while utilising Nuffield Health’s facilities, experts and educational resources.

Helen Rowbotham, CEO of Access Sport, said this will reach many young people who are currently excluded from community sport. Nuffield Health’s head of charity, Brendan Street, says improving health inequalities will also lead to better employability skills and social mobility.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

Industry insights: All about the money

Lower socio-economic status is a determinant of many of the health problems which emerge at older ages.

Published in HCM Handbook 2022 issue 1

Lower socio-economic status (SES) is a determinant of many of the health problems which emerge at older ages, according to research published in 2020, led by Professor Andrew Steptoe from University College London. The study also found low SES is associated with a faster decline in age-related functions, including grip strength and gait speed, sensory function, physiological function, cognitive performance, emotional wellbeing and social function.

Those with lower SES are at increased risk of premature mortality; the development of serious conditions such as coronary heart disease, diabetes and depression, disability and dementia, as a result of chronic allostatic load (the cumulative burden of chronic stress and life events); sustained inflammation and lifestyle factors, including smoking and sedentary behaviour.

The Next Fitness Consumer report found affluent people are more likely to exercise than those in lower socio-economic groups. American households with incomes of at least $150,000 (£144,000, €136,000) a year are more likely to be active than those from households with an income of less than $50,000 (£38,000, €45000) a year.

These stats are also borne out in the UK, where Sport England’s Active Lives survey shows a significant disparity between different socio-economic groups and their engagement in sport and physical activity. Lower socio-economic groups are the most likely to be inactive (33 per cent) and the least likely to be active (54 per cent).

Empower communities
In its report Understanding and addressing inequalities in physical activity, Public Health England recommends diversity training which challenges bias should be mandatory for all workforces and that a range of accessible communication tools are needed across all languages, braille and sign language. Best practice should then be shared across communities, regions, organisations and sectors.

The report said interventions for younger children should focus on encouraging a positive social environment for physical activity and adolescents should be involved in designing interventions. Partnership working with families is important – showing, rather than telling, families how to change behaviours – and designing interventions which help with engagement.

Providing a fun and social taster session for families could be a good starting point, ideally offering a variety of activities and being as low cost as possible, for example peer-to-peer support, free swimming programmes and family-based walks.

It is important that solutions are sought in partnership with communities, so they are needs-driven and individuals can take ownership of what is being delivered. In order to empower communities and foster autonomy, there should be opportunities for role models and peer to peer influencing.

Agents of change
A good example of this is Street Games, which takes sport into disadvantaged areas and engages communities to get active. Working in partnership with an open network of more than 1,500 locally trusted organisations, Street Games puts young people at the centre of their work, empowering them to be leaders and amplifying their voices. They have given access to activity in more than 4,000 poverty-hit localities across the UK.

The organisation is set to receive £10.5m from Sport England over the next five years to co-deliver change at local and national level. Sport England CEO Tim Hollingsworth says this is about long term change and Street Games is one of many partners helping to do this.

Street Games’ CEO, Mark Lawrie, says opportunities to get involved in sport and activity are currently too dependent on background, gender, bank balance and postcode.

“As we continue to build back from the impact of the pandemic, it is more important than ever that young people in underserved communities are given the chance to access the many benefits which sport and physical activity brings,” he says. “Key to achieving this is working with partners to develop a greater understanding of what young people in these communities want and how to cater for their needs.”

Manchester project
Nuffield Health has teamed up with Access Sport in a ground-breaking project to tackle the stark health inequalities across Greater Manchester. The partners are combining resources and expertise to improve the lives of 15,000 disadvantaged local young people and their families over the next two years.

The partnership aims to bring young people into community sport and provide access to Nuffield Health’s Manchester Institute of Health & Performance to allow them to experience sporting opportunities, learn to cycle and inspire the next generation of community leaders.

Compared with the rest of England, Manchester has almost double the number of children under 16 living in poverty and a significantly higher percentage of children aged 10 to 11 who have excess weight.

The partnership will build upon Access Sport’s community sport development model while utilising Nuffield Health’s facilities, experts and educational resources.

Helen Rowbotham, CEO of Access Sport, said this will reach many young people who are currently excluded from community sport. Nuffield Health’s head of charity, Brendan Street, says improving health inequalities will also lead to better employability skills and social mobility.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features