How does Mindbody Capital work?
As a result of Mindbody’s relationship with its customers, businesses that qualify can receive fast, easy financing with a one-time capital fee, making it an offering unlike any other on the market.
Our customers in the US can log into their Mindbody software to see if they have an active offer on their dashboard and accept it in as little as one click. Offers are customisable, so they have the option to accept only what they need.
Offers are pre-approved and updated in real-time. There’s no application process and no upfront cost or collateral required and owners have full discretion when it comes to how they use the funds for their business.
It’s super easy, operators can receive funds in as little as two business days. This allows them to be agile with cashflow to cover payroll or take swift action in regards to a business opportunity.
How are repayments made?
Mindbody Capital loans are repaid as a percentage of daily sales until they’re paid off. Our customers really like this feature, as they don’t need to worry about making a fixed monthly payment, and payment amounts fluctuate with business performance.
How does this support inclusion?
Since offers are based solely on business performance, Mindbody Capital is an alternative source of loans for businesses that have historically been excluded from financing, such as women-owned and minority-owned businesses.
Is there a ceiling on how much you can invest?
No, Mindbody Capital leverages our data and technology to generate and update offers in real-time based on business performance and need.
Who backs Mindbody Capital?
Mindbody is partnered with Parafin, a fintech company that provides the underlying technology and capital.
What kinds of things is the money being used for?
Owners can use the funds however they need, as long as it’s for a business purpose. This allows complete flexibility for operators to invest where they need in their business.
The most common uses of Mindbody Capital are payroll and hiring to rebuild staffing levels following the pandemic disruption, fuelling new marketing campaigns to win back former clients and acquire new ones, investing in new equipment and refreshing offerings, paying rent and fuelling expansion and growth.
Are you able to see the value investment is delivering for businesses?
We’ve reached the point now where our first cohorts of capital customers have paid off their advances, and over 50 per cent have already taken a second advance.
We’re seeing really encouraging early data showing that customers who’ve accepted and paid off advances are realising a 12 per cent greater revenue after 12 months over those who did not accept capital.
Anecdotally, we continue to hear positive feedback from customers about the value Mindbody Capital is bringing to their business and how it’s enabled them to finally make the investments they’ve been wanting to undertake – whether it’s hiring more staff, adding services, opening new spaces, or doing brand refreshes for their clubs.
How important is this initiative in growing the market?
The goal has always been to support the industry after we saw firsthand the impact of the pandemic on the wellness industry.
Additionally, Mindbody Capital was created to help our customers with one of the most common challenges a business owner faces: access to capital. This challenge is more acute today than ever, given the ways the pandemic has forced our industry to evolve.
Our goal is to help business owners access capital in an efficient and inclusive way – allowing our customers to focus their energies and resources where they’re needed most: growing their businesses.
Where does Mindbody Capital sit within the overall company ecosystem?
Mindbody Capital is available for eligible US Mindbody customers, including those who are on Classpass. Bringing the brands together, there are offers businesses take up by being both Mindbody and Classpass customers. Mindbody Capital is just one of them.
We also rolled out the Classpass Guarantee, which is exclusive to Mindbody customers. This provides a money-backed guarantee that Classpass will drive incremental revenue growth and if the business doesn’t see a positive impact within 90 days of implementation, the customer gets a cheque for twice the difference.
Mindbody customers can watch their client base grow in their software where they can access metrics on how Classpass adds clients to their business.
With access to Mindbody Capital and the Classpass Guarantee, we’re able to show how Mindbody and Classpass work better together.
More: www.mindbodyonline.com/business/capital
Get the new Mindbody/Classpass 2024 Predictions Report at www.HCMmag.com/mindbodyClasspass24
