How did the idea for Next Health come about?
After a 20 year career in medicine, I became disenfranchised with both my work and the healthcare system. The entire healthcare model is built on managing disease and sickness once people are already ill. I wanted to address this and create an improved model, which would proactively keep people healthy and drastically reduce their chances of getting sick.
To help achieve this ambition, I partnered up with my longtime friend, Kevin Peake, who is an entrepreneur with an extensive background in operations and unique brand positioning. He also has a passion for pursuing optimal health, and we set about building Next Health, a business that could deconstruct and flip the old healthcare model, providing a data-driven approach to health optimisation.
What are your professional backgrounds?
After graduating from medical school at the age of 21, I spent almost a decade in emergency surgery, performing more than 10,000 operations.
Then I went on to launch Beautologie, one of the first plastic surgery and medical spa chains in California, which scaled throughout the state.
Always an entrepreneur, Kevin started his first business at the age of 14. He spent a decade working with CDS International Holding, a billion dollar private equity fund out of Boca Raton. As head of new business development, he would vet potential acquisitions and manage newly acquired businesses, restructuring the foundations and brand positioning to set the companies up for exponential growth.
What did you want to achieve with Next Health?
Our goal is to revolutionise the way people interact with their health, sharing our vision that health is not the absence of disease, but the abundance of vitality. The services we offer are life changing in that they give people the ability to truly take control of – and optimise – their health.
We want to make these services available to as many people as possible around the world, so we have aggressive expansion plans and expect to open about 20 locations in the US within the next five years, followed by international expansion.
With the aim of taking some of these services to the mainstream, we are also developing on demand and at-home services through our technology platform, which will mean we can reach people everywhere in the world, as cost effectively as possible.
Who are your customers?
Our customers range from 18-year-olds to 65-year-olds, but they are all passionate about their health and are ‘peak seekers’: not complacent, but looking for the next level. Typically, they are already healthy, but they want to experience a heightened new normal and look their best.
Among the benefits our members regularly report back to us are enhanced energy levels, improved sleep, more lean muscle mass, better focus and productivity, healthier skin, more compliments, improved mood, relationships and gut health.
What is the most popular membership package?
The most popular membership we offer gives monthly access to all of our Next Tech services: cryotherapy, infrared, hyperbaric chamber, and Next Fusion IV Lounge Services.
Although services can be purchased a la carte, memberships provide the most value, giving access to a variety of our health optimisation services on a monthly basis. Next Health members receive routine advanced biomarker testing, body scans and medical consultations.
Has demand for services changed since COVID?
We pivoted quickly in the wake of the pandemic and were the first in LA to offer COVID-19 testing outside of hospitals and urgent cares. We saw a very high demand and now the immunity services are steady and almost back to our pre-COVID demand.